Trusted Analysis, Unbiased Research
Discover the insights that bring clarity to complexity and empower confident, forward-looking decisions.
Distribution & Marketing
OTAs / Metasearch Travel Agents / Tour Operators GDSs / TMCs Tech / AdvertisingThe Research Library That Answers Back
Ask a question. Get a cited answer from the full Phocuswright catalog. Exclusive to Open Access subscribers.
U.S. travelers are more ready to hand over the booking. Share of travelers who would let an AI assistant book flights and hotels for them:
| U.S. | 40% (up from 35%) |
| Germany | 29% |
| U.K. | 28% |
| France | 27% |
Start with a real question
Every answer cites the report, date and page it came from.
- Market sizingWhat is the U.S. hotel market worth, and how fast will it grow through 2029?
- Consumer behaviorHow are U.S. travelers using AI to plan and book trips?
- Competitive intelligenceWhat share of U.S. hotel bookings goes through OTAs?
Recent Research Reports
/report_TrustEconomy2026.jpg "Europe’s Trust Economy: Confidence as Travel’s Newest Competitive Advantage")
Weekly Research Insights and More
Sign up today to stay up-to-date:
- Weekly research insights articles
- Event updates
- Recently published research list
- And more!
Weekly Research Insights Articles
Ways to Engage
The Phocuswright Open Access research subscription gives you company-wide access to all of our expert-driven research reports and interactive data, so your team can identify emerging trends and seize new opportunities faster.
.jpg "Custom Research")
Market Sizing Data on Different Segments
Covering 30+ countries
Condensed Reports for Easy Overviews
Consumer Research
Explore Phocuswright's Products and Services
Phocuswright offers so many ways for your company to gain competitive advantage with our independent research and analysis. From a free download to purchasing an individual report to a company-wide all-access subscription, there's something for every budget. You can also sponsor upcoming research or customize your own!
Learn More
Phocuswright events are industry favorites shining the spotlight on travel innovation, networking and great content.
Learn More
With an arsenal of Phocuswright's deep, research-driven assets at its disposal, PhocusWire provides daily exposure to sought-after research, valuable industry data and expert analysis.
Learn More
Whether you're in need of research about travel technology or the startup scene, a startup looking to make connections, or an investor seeking new companies to work with, we can help.
Also check out our upcoming research and explore how to engage with us.
We Are Global
The Travel Industry's Most Trusted Experts
Our analysts are on top of the travel research, insights and trends your company needs.
Meet the Analyst Team
Mike Coletta
Coney Dongre
Madeline List
Alicia Schmid
Pete Comeau
Linda Fox
David Juman
Bing Liu
Mary Ann Nedoszytko
Lorraine Sileo
Mitra Sorrells
Cathy Walsh
Fabián González
Chetan Kapoor
Phocuswright Research
Gary Bowerman
Giancarlo Carniani
News and Commentary from PhocusWire
Get the latest news, interviews, analyses and opinions with PhocusWire, the daily news service powered by Phocuswright.
Booking's Lola gets flight booking capabilities, $100M planned investment
Where are they now? Checking in with the Hot 25 Travel Startups for 2026
PhocusWire travel tech news briefs: Travelport, HTS, Virgin Atlantic and more...
In Eastern Europe, local OTAs beat the giants by going narrow
PhocusWire travel tech news briefs: Hilton, Mews, PriceLabs and more...
AI transformation in travel: Carsten Bernhard of eDreams Odigeo
Where are they now? Checking in with the Hot 25 Travel Startups for 2022
Why the ANZ travel market is contracting in 2026 (and what recovers by 2029)
Aer Lingus employee wins AI challenge with hotel concierge for standby flyers
