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Gen Z leads. 41% of Gen Z travelers used a short-term rental in the past 12 months, compared with 13% of Baby Boomers+. U.S. Consumer Travel Report 2025 Oct. 2025, p.45
Cross-shopping is rising. 57% of U.S. travelers compared hotels and rentals before booking, up from 50% a year earlier. Travel Forward: Data, Insights and Trends for 2026 Jan. 2026
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