Special Projects
Our multi-client sponsored research projects bring businesses together to answer timely, topic-specific questions about the travel, tourism and hospitality industry.
Phocuswright works with your company to help set the research agenda, giving you access to unpublished and customized data.
Upcoming Special Projects
U.S. Travel Agency Landscape 2023
In 2022, Travel Weekly and Phocuswright blended their expertise to shine a light on the U.S. travel agency landscape. That study focused on the travel advisor community and found that they were thriving after some difficult years. Travel advisor gross bookings more than doubled over the prior year. In 2023, Travel Weekly and Phocuswright are set to expand their collaboration and see if/how those...
Ad Effectiveness Studies for Destinations
Phocuswright surveys consumers to explore the impact of your creative, the reach, targeting, recency and context across media to determine if your campaigns are hitting the mark with target audiences.
Canada Travel Market
As we enter 2023 having left the pandemic behind and facing new economic headwinds, Phocuswright is revisiting the Canadian travel landscape to explore and project the size of the market, examine distribution dynamics and delve into consumer behavior as traditional preferences and habits evolve.
Sustainable Tourism
Phocuswright's Sustainable Tourism Special Project aims to help the industry gain insights into the new-age conscious traveler and their awareness, attitudes, motivations and behaviors around sustainable travel, as well as learn about destinations’ approaches to a thriving tourism ecosystem.
Do you have a topic you'd like us to explore? Please share it with our team.
Projects in the Field
Completed Projects
The project might be complete, but you can still gain access to the large amount of in-depth data we collected during the course of research.
View All Completed Projects
Special Project Benefits
Sponsors receive early access to deep data, valuable project assets and more:
- Brand recognition and promotional rights
- Thought leadership recognition
- Understanding of investments in growing regions, segments or technologies
- Identification of potential partners
- Information on upcoming trends
- Increased market visibility
- Access to data and insight for future strategies
Special Project Sponsorship Levels
| Sponsor Benefits | Gold | Platinum |
|---|---|---|
| Sponsor call to provide key points of interest | ||
| Findings and analysis delivered as in-depth slide deck | ||
| PDF copy of summary report* that can be shared internally | ||
| Analyst presentation of research findings via group webinar | Group | Private |
| One personalized, 30-minute Q&A session with analysts | ||
| Preferred branding in Phocuswright report | ||
| Two custom survey questions |
* Summary report will publish approximately three months after findings are delivered to participants and will contain a partial data set.
** Add-On Deliverables are produced after project is complete and all sponsor deliverables are finalized.
Add-On Deliverables
| Phocuswright Analyst Webinar Participation | |
| Co-branded White Paper | |
| Co-branded Infographic (up to 3 total across all sponsors) | |
| Speaking Engagement (based on analyst availability; travel expenses paid for by client) | |
| Co-Sponsored PhocusWire Editorial Webinar | |
| Co-Sponsored Breakout Session at an upcoming Phocuswright event (minimum of 3 sponsors required) |
Special Project Stages
NOTE: Timelines above are general – specific project timelines may vary.
Learn More About Special Projects
We look forward to speaking with you about how special projects can benefit your company.
Contact us for more information: