Special Projects
Our multi-client sponsored research projects bring businesses together to answer timely, topic-specific questions about the travel, tourism and hospitality industry.
Phocuswright works with your company to help set the research agenda, giving you access to unpublished and customized data.
Upcoming Special Projects
U.S. Short-Term Rentals
This upcoming Phocuswright special research project takes a deep look at the U.S. short-term rentals marketplace to understand how it has shifted, adapted and changed in the wake of a global pandemic.
Digital Nomads: Here to Stay?
Work-from-anywhere once seemed like a dream for employees without much freedom to travel - until COVID-19 changed the game. Phocuswright will explore how the lines of work and play are blurred and if travel suppliers will have a long-term appetite for this new lifestyle.
Europe Short-Term Rentals
As COVID-19 vaccines and the inevitable recovery in travel loom, Phocuswright is taking a deep dive into the short-term rental market in key European countries - sizing the market, analyzing consumer and industry trends, and exploring the rise of digitalization in this segment.
The Black Traveler
Phocuswright will leverage its deep consumer behavior expertise to help the industry understand how black travelers in the U.S. search, shop and buy travel.
The Gen Z Traveler
As Generation Z comes of age, understanding their motivations, interests and habits is critical for companies looking to gain mind share and build loyalty. This study will build a comprehensive picture of the traveler of tomorrow.
Do you have a topic you'd like us to explore? Please share it with our team.
Projects in the Field
More projects are in the works ... stay tuned!
Completed Projects
The project might be complete, but you can still gain access to the large amount of in-depth data we collected during the course of research.
View All Completed Projects
Special Project Benefits
Sponsors receive early access to deep data, valuable project assets and more:
- Brand recognition and promotional rights
- Thought leadership recognition
- Understanding of investments in growing regions, segments or technologies
- Identification of potential partners
- Information on upcoming trends
- Increased market visibility
- Access to data and insight for future strategies
Special Project Sponsorship Levels
| Sponsor Benefits | Gold | Platinum | Platinum+ |
|---|---|---|---|
| Sponsor call to provide key points of interest | |||
| Findings, analysis and recommendations delivered as in-depth slide presentation | |||
| Data tabulations in Excel (for projects that include consumer surveys) | |||
| Preferred branding in Phocuswright report | |||
| PDF copy of summary report* that can be shared internally | |||
| Analyst presentation via webinar | Group | Private | Private |
| Two custom survey questions (for projects that include consumer surveys) | |||
| One-year subscription to Open Access+ research library |
* Summary report will publish approximately three months after findings are delivered to participants and will contain a partial data set. The remainder of the research findings will remain proprietary to sponsors and Open Access+ subscribers.
** Add-On Deliverables are produced after project is complete and all sponsor deliverables are finalized.
Add-On Deliverables
| Phocuswright Analyst Webinar Participation | |
| Co-branded White Paper | |
| Co-branded Infographic (up to 3 total across all sponsors) | |
| Speaking Engagement (based on analyst availability; travel expenses paid for by client) | |
| Co-Sponsored PhocusWire Editorial Webinar | |
| Co-Sponsored Breakout Session at an upcoming Phocuswright event (minimum of 3 sponsors required) |
Special Project Stages
NOTE: Timelines above are general – specific project timelines may vary.
Learn More About Special Projects
We look forward to speaking with you about how special projects can benefit your company.
Contact us for more information: