Special Projects

Our multi-client sponsored research projects bring businesses together to answer timely, topic-specific questions about the travel, tourism and hospitality industry.

Phocuswright works with your company to help set the research agenda, giving you access to unpublished and customized data.

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Benefits

Sponsorship Levels & Deliverables

Special Project Add-Ons

Stages

Upcoming Special Projects

Member for the Moment or Loyal for Life? Loyalty Programs Revisited.

There's a fine line between joining a loyalty program for the free Wi-Fi or to collect points, versus demonstrating true allegiance to a brand. The...

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Do you have a topic you'd like us to explore? Please share it with our team.

Projects in the Field

U.S. Corporate Travel Market Sizing and Trends

Phocuswright is launching a refresh of its U.S. Corporate Market study to prepare the industry for the decade ahead. The research will uncover the size...

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The Groups and Meetings Traveler: Where They Stay, Work and Play

The groups and meetings marketplace is diverse, complex, fragmented and – in many cases – unable to serve the group traveler with a seamless customer...

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Special Project Benefits

Sponsors receive early access to deep data, valuable project assets and more:

Brand recognition and promotional rights
Thought leadership recognition
Understanding of investments in growing regions, segments or technologies
Identification of potential partners
Information on upcoming trends
Increased market visibility
Access to data and insight for future strategies

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Special Project Sponsorship Levels

Sponsor Benefits	Gold	Platinum	Platinum+
Sponsor call to provide key points of interest
Findings, analysis and recommendations delivered as in-depth slide presentation
Data tabulations in Excel (for projects that include consumer surveys)
Preferred branding in Phocuswright report
*PDF copy of summary report that can be shared internally**
Analyst presentation via webinar	Group	Private	Private
Two custom survey questions (for projects that include consumer surveys)
One-year subscription to Open Access+ research library

* Summary report will publish approximately three months after findings are delivered to participants and will contain a partial data set. The remainder of the research findings will remain proprietary to sponsors and Open Access+ subscribers.

** Add-On Deliverables are produced after project is complete and all sponsor deliverables are finalized.

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Add-On Deliverables

	Phocuswright Analyst Webinar Participation
	Co-branded White Paper
	Co-branded Infographic (up to 3 total across all sponsors)
	Speaking Engagement (based on analyst availability; travel expenses paid for by client)
	Co-Sponsored PhocusWire Editorial Webinar
	Co-Sponsored Breakout Session at an upcoming Phocuswright event (minimum of 3 sponsors required)