Research Special Projects

Special Projects

Our multi-client sponsored research projects bring businesses together to answer timely, topic-specific questions about the travel, tourism and hospitality industry.

Phocuswright works with your company to help set the research agenda, giving you access to unpublished and customized data.


Upcoming Special Projects

Ad Effectiveness Studies for Destinations

Ad Effectiveness Studies for Destinations

Phocuswright surveys consumers to explore the impact of your creative, the reach, targeting, recency and context across media to determine if your campaigns are hitting the mark with target audiences.

canada travel market phocuswright special project

Canada Travel Market

As we enter 2023 having left the pandemic behind and facing new economic headwinds, Phocuswright is revisiting the Canadian travel landscape to explore and project the size of the market, examine distribution dynamics and delve into consumer behavior as traditional preferences and habits evolve.

Sustainable Tourism

Sustainable Tourism

Phocuswright's Sustainable Tourism Special Project aims to help the industry gain insights into the new-age conscious traveler and their awareness, attitudes, motivations and behaviors around sustainable travel, as well as learn about destinations’ approaches to a thriving tourism ecosystem.


Travel Agent Study

The Travel Agent Study Special Project will provide a fresh look at the marketplace and establish a current "state of the industry" for the travel agency community.

tours activities and attractions

Tours, Activities and Attractions

A comprehensive look into the current state of the tours, activities and attractions segment and how it will ride the pandemic-induced wave of tech acceleration and backlogged demand into the next chapter.

Do you have a topic you'd like us to explore? Please share it with our team.


Projects in the Field


European Short-Term Rentals

As COVID-19 vaccines and the inevitable recovery in travel loom, Phocuswright takes a deep dive into the short-term rental market in key European...

Special Project Benefits

Sponsors receive early access to deep data, valuable project assets and more:

  • Brand recognition and promotional rights
  • Thought leadership recognition
  • Understanding of investments in growing regions, segments or technologies
  • Identification of potential partners
  • Information on upcoming trends
  • Increased market visibility
  • Access to data and insight for future strategies

Special Project Sponsorship Levels

Sponsor Benefits Gold Platinum
Sponsor call to provide key points of interest
Findings and analysis delivered as in-depth slide presentation
Data tabulations for consumer survey in Excel
PDF copy of summary report* that can be shared internally
Analyst presentation of research findings via group webinar Group Private
One personalized, 30-minute Q&A session with analysts
Full presentation deck
Preferred branding in Phocuswright report
Two custom survey questions
Sponsor Investment $10,000 $25,000

* Summary report will publish approximately three months after findings are delivered to participants and will contain a partial data set.

** Add-On Deliverables are produced after project is complete and all sponsor deliverables are finalized.

Add-On Deliverables

Phocuswright Analyst Webinar Participation
Co-branded White Paper
Co-branded Infographic (up to 3 total across all sponsors)
Speaking Engagement (based on analyst availability; travel expenses paid for by client)
Co-Sponsored PhocusWire Editorial Webinar
Co-Sponsored Breakout Session at an upcoming Phocuswright event (minimum of 3 sponsors required)

Special Project Stages

Special Project Stages

NOTE: Timelines above are general – specific project timelines may vary.

Learn More About Special Projects

We look forward to speaking with you about how special projects can benefit your company.

Contact us for more information: