Phocuswright has tracked the digital travel startup landscape for over a decade. During this time, the digital travel ecosystem has undergone tremendous transformation. Travel startups continue to raise funding, challenge the status quo and lead the wave of disruption globally. This annual report – covering companies established since 2009 – provides a detailed view of the current state of travel startups across founding and funding activity, regions and categories.

China’s travel market is Asia’s biggest by a wide margin. At US$165 billion in 2018 travel bookings, it accounts for 40% of the APAC market and outsizes the region’s number two (Japan) and number three (Southeast Asia) markets combined. This report provides current data, charts and analysis on China’s travel market, with sizing and projections from 2016-2022.

A winning combination of government investment, positive economic change and consumer affluence is leading the Middle East travel market into a period of strong growth. This market sheet provides sizing of the online and total leisure travel markets in the Middle East, as well as regional projections through 2022.