Already the world’s largest regional travel market, Asia Pacific (APAC) continues to develop rapidly. Tourism infrastructure improvements, more advanced telecommunications and digital payments access are all fueling travel bookings growth, and the online share of travel revenue is advancing quickly. This market sheet provides quick and easy access to Asia Pacific travel market sizing data from 2016-2022, including key sectors, segments and distribution channels.

From perfectly filtered social media posts to heartfelt recollections of friends, visually stunning scenes from movies, and glossy magazine covers, travelers are exposed to an array of inspiration sources that seed ideas of spectacular places they hope to one day see. But with a world of options, travelers must carefully whittle down their options to the one that most speaks to their wishes. Most travelers take just a handful of leisure trips each year. After accounting for the trips to visit family and friends or to attend social obligations – weddings, graduations, reunions – the pool of trips left where travelers actually get to choose their destination independently shrinks. Within various markets across the globe, including the U.S., Brazil, Australia, China, Mexico, Germany and the U.K, less than half of leisure travelers traveled to a destination they could choose at their whim over the past year.

This special collection of individual reports – curated by our team of analysts – represents Phocuswright’s most essential travel market sizing research, data and analysis. For those seeking market sizing information for key travel markets and regions across the globe, we recommend this content as a great place to start.