Customized Travel Intelligence

Custom Travel Research

Phocuswright Custom Research puts a team of experienced Phocuswright analysts to work answering your company's unique questions.

Whether you are expanding into a new region, launching an innovative product or simply need to improve your market positioning and subject matter expertise, Phocuswright can give you the answers you need to succeed.

Custom Research projects are tailored to meet your specific requirements using a range of carefully designed research methodologies. Phocuswright's solid, actionable data and nuanced analysis enable clients to make sound strategic decisions.

Phocuswright Can Help You

  • Understand consumer behavior relative to your brand and objectives
  • Benchmark your company's performance against competitors
  • Optimize your strategy for launching a new travel product, solution or business
  • Refine your market positioning and messaging to improve results
  • Identify threats and/or opportunities in the marketplace
  • Devise a strategy for successful expansion into new markets
  • Highlight your subject matter expertise as a strategic advantage in your promotional and marketing campaigns
  • Put Phocuswright's credible "stamp of approval" on the topics of greatest importance to you

Senior User Experience Researcher, TripAdvisor

Over the past few years, we've used Phocuswright for a number of different projects. They have always been incredibly professional, timely and helpful with our requests. We love working with Phocuswright because they have a depth of travel-related knowledge and experience. We keep coming back to Phocuswright because they have a different type of reach than we do. They are able to get beyond our own users to ask and analyze questions that matter.

Janna-Lynn DupreeSenior User Experience Researcher, TripAdvisor

Case Study: AAA

Learn how Phocuswright Custom Research helped AAA stakeholders make important market space decisions.

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