Latin America Travel Market Report 2026

Summary

Latin America’s travel market grew 16% to $78.7 billion in gross bookings in 2025, an all-time high, though currency effects—rather than underlying demand—accounted for roughly half of that increase. Online bookings closed in on half the market, with supplier-direct channels gaining ground on OTAs and on pace to overtake them within the forecast period. Hotels remain the region’s largest segment, anchored by Brazil and Mexico’s resort economy, while Prosus’s acquisition of Despegar reshaped the competitive landscape alongside airlines such as LATAM, GOL and Azul emerging from a prolonged restructuring cycle. The region’s trajectory now hinges on how political transitions, currency swings and the shift toward direct, AI-enabled distribution play out across its largest markets.

This report delivers top-level takeaways for the Latin America travel market, featuring charts and analysis on the key trends, segment highlights and market sizing data points that matter most.