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What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.

    Loyalty Programs Revisited: Key Metrics and the Impact of COVID-19
    ReportLoyalty Programs Revisited: Key Metrics and the Impact of COVID-19
    Published: March 2021
    Loyalty programs have been a part of travel since the early 1980s, offering travelers mileage-based...
    Report
    Travel Innovation and Technology Trends 2021
    ReportTravel Innovation and Technology Trends 2021
    Published: January 2021
    Each year, Phocuswright publishes a content series that identifies some of the most significant trends...
    Report
    Global Air Trends: January 2021
    ReportGlobal Air Trends: January 2021
    Published: January 2021
    When the coronavirus pandemic hit, airline traffic and demand disappeared almost overnight. In their...
    Report
    Global Air Trends November 2020
    ReportGlobal Air Trends November 2020
    Published: December 2020
    When the coronavirus pandemic hit, airline traffic and demand disappeared almost overnight. In their...
    Report
    A Year in Travel: Charting the Travel Industry's Path to Recovery
    ArticleA Year in Travel: Charting the Travel Industry's Path to Recovery
    Published: December 2020
    This joint report by Tripadvisor and Phocuswright charts the shifting trends in traveler demand and...
    Article
    U.S. Meetings and Event Travel: Where They Work, Stay and Play
    ReportU.S. Meetings and Event Travel: Where They Work, Stay and Play
    Published: November 2020
    The meetings and event industry has been a particularly hard-hit subset of the travel industry during...
    Report
    The Accelerating Convergence of Voice, Visual Search and Mapping
    ArticleThe Accelerating Convergence of Voice, Visual Search and Mapping
    Published: November 2020
    The way consumers search for travel products and services is changing. Three types of technologies –...
    Article
    Global Air Trends October 2020
    ReportGlobal Air Trends October 2020
    Published: November 2020
    When the coronavirus pandemic hit, airline traffic and demand disappeared almost overnight. In their...
    Report
    Will the Real 5G Please Stand Up
    ArticleWill the Real 5G Please Stand Up
    Published: October 2020
    For years technologists have hyped the potential of 5G, the fifth-generation mobile network. In the...
    Article
    Global Air Trends: September 2020
    ReportGlobal Air Trends: September 2020
    Published: October 2020
    When the coronavirus pandemic hit, airline traffic and demand disappeared almost overnight. In their...
    Report
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