Research Topics Consumer Research

Latest on Consumer Research

What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.

    Curated Collection: Hotels & Accommodations
    CollectionCurated Collection: Hotels & Accommodations
    Published: March 2020
    This special collection of individual reports – curated by our team of analysts – represents...
    Collection
    Curated Collection: OTAs
    CollectionCurated Collection: OTAs
    Published: March 2020
    This special collection of individual reports – curated by our team of analysts – represents...
    Collection
    U.S. Consumer Travel 2019: Core Consumer Metrics
    ReportU.S. Consumer Travel 2019: Core Consumer Metrics
    Published: July 2019
    Each year, the U.S. leisure travel population fluctuates due to economic conditions as well as...
    Report
    U.S. Consumer Travel 2019: Shopping and Booking
    ReportU.S. Consumer Travel 2019: Shopping and Booking
    Published: July 2019
    Numerous factors impact where and how travelers shop. Travel product plays a role, and so does age. In...
    Report
    U.S. Consumer Travel 2019: Travel Product Consumption
    ReportU.S. Consumer Travel 2019: Travel Product Consumption
    Published: July 2019
    Although a smaller share of Americans traveled for leisure in 2018 compared to the previous year, some...
    Report
    U.S. Consumer Travel Report 2019 (Series)
    ReportU.S. Consumer Travel Report 2019 (Series)
    Published: July 2019
    A variety of factors influence where and how U.S. leisure travelers shop and book their trips. In...
    Report
    Destination Decision: How Travelers Choose Where to Go
    ReportDestination Decision: How Travelers Choose Where to Go
    Published: May 2019
    From perfectly filtered social media posts to heartfelt recollections of friends, visually stunning...
    Report
    Destination Selection Trends Among U.S. Travelers
    InfographicDestination Selection Trends Among U.S. Travelers
    Published: April 2019
    U.S. travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile...
    Infographic
    Experiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior
    ReportExperiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior
    Published: March 2019
    Phocuswright’s Experiences 2019:U.S. Market Opportunity and Consumer Behavior tracks the U.S. travel...
    Report
    Europe Consumer Travel 2018 (Series)
    ReportEurope Consumer Travel 2018 (Series)
    Published: October 2018
    Slow but steady economic growth provides a solid foundation for the European travel market, and...
    Report
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