Research Topics
Consumer Research
Latest on Consumer Research
What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.
(1)/collection_Curated-Collection-Hotels-Accommodations.jpg "Curated Collection: Hotels & Accommodations")
CollectionCurated Collection: Hotels & Accommodations
Published: March 2020
This special collection of individual reports – curated by our team of analysts – represents...
Collection
(1)(1)/collection_Curated-Collection-OTAs.jpg "Curated Collection: OTAs")
CollectionCurated Collection: OTAs
Published: March 2020
This special collection of individual reports – curated by our team of analysts – represents...
Collection
(1)/report_U-S-Consumer-Travel-2019-Core-Consumer-Metrics.jpg "U.S. Consumer Travel 2019: Core Consumer Metrics")
ReportU.S. Consumer Travel 2019: Core Consumer Metrics
Published: July 2019
Each year, the U.S. leisure travel population fluctuates due to economic conditions as well as...
Report
(1)/report_U-S-Consumer-Travel-2019-Shopping-and-Booking.jpg "U.S. Consumer Travel 2019: Shopping and Booking")
ReportU.S. Consumer Travel 2019: Shopping and Booking
Published: July 2019
Numerous factors impact where and how travelers shop. Travel product plays a role, and so does age. In...
Report
(1)/report_U-S-Consumer-Travel-2019-Travel-Product-Consumption.jpg "U.S. Consumer Travel 2019: Travel Product Consumption")
ReportU.S. Consumer Travel 2019: Travel Product Consumption
Published: July 2019
Although a smaller share of Americans traveled for leisure in 2018 compared to the previous year, some...
Report
(1)/report_U-S-Consumer-Travel-Report-2019-Series.jpg "U.S. Consumer Travel Report 2019 (Series)")
ReportU.S. Consumer Travel Report 2019 (Series)
Published: July 2019
A variety of factors influence where and how U.S. leisure travelers shop and book their trips. In...
Report
(1)/report_Destination-Decision-How-Travelers-Choose-Where-to-Go.jpg "Destination Decision: How Travelers Choose Where to Go")
ReportDestination Decision: How Travelers Choose Where to Go
Published: May 2019
From perfectly filtered social media posts to heartfelt recollections of friends, visually stunning...
Report
InfographicDestination Selection Trends Among U.S. Travelers
Published: April 2019
U.S. travelers only take a few leisure trips a year, but travel is rarely far from their minds. Mobile...
Infographic
(1)/report_Experiences-2019-U-S-Travel-Activities-Market-Opportunity-amp-Consumer-Behavior.jpg "Experiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior")
ReportExperiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior
Published: March 2019
Phocuswright’s Experiences 2019:U.S. Market Opportunity and Consumer Behavior tracks the U.S. travel...
Report
ReportEurope Consumer Travel 2018 (Series)
Published: October 2018
Slow but steady economic growth provides a solid foundation for the European travel market, and...
Report
