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What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.

ReportLoyalty Programs Revisited: Key Metrics and the Impact of COVID-19
Published: March 2021
Loyalty programs have been a part of travel since the early 1980s, offering travelers mileage-based...
Report

ReportTravel Innovation and Technology Trends 2021
Published: January 2021
Each year, Phocuswright publishes a content series that identifies some of the most significant trends...
Report

ReportGlobal Air Trends: January 2021
Published: January 2021
When the coronavirus pandemic hit, airline traffic and demand disappeared almost overnight. In their...
Report

ReportGlobal Air Trends November 2020
Published: December 2020
When the coronavirus pandemic hit, airline traffic and demand disappeared almost overnight. In their...
Report
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ArticleA Year in Travel: Charting the Travel Industry's Path to Recovery
Published: December 2020
This joint report by Tripadvisor and Phocuswright charts the shifting trends in traveler demand and...
Article

ReportU.S. Meetings and Event Travel: Where They Work, Stay and Play
Published: November 2020
The meetings and event industry has been a particularly hard-hit subset of the travel industry during...
Report

ArticleThe Accelerating Convergence of Voice, Visual Search and Mapping
Published: November 2020
The way consumers search for travel products and services is changing. Three types of technologies –...
Article

ReportGlobal Air Trends October 2020
Published: November 2020
When the coronavirus pandemic hit, airline traffic and demand disappeared almost overnight. In their...
Report

ArticleWill the Real 5G Please Stand Up
Published: October 2020
For years technologists have hyped the potential of 5G, the fifth-generation mobile network. In the...
Article

ReportGlobal Air Trends: September 2020
Published: October 2020
When the coronavirus pandemic hit, airline traffic and demand disappeared almost overnight. In their...
Report