Subscribers OnlyAnalyst: Michael Gerra
Until recently, the distribution
of airline products remained mostly in the hands of third parties such as
global distribution systems and travel agencies. But many airlines now
recognize the benefits of providing a direct booking channel. This publication, part of a four-part series
analyzing the complex dynamics of the air distribution sector, examines
distribution models, the shift from indirect to direct channels, key trends in
merchandising, retailing and more.