Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.
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ReportExperiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior
Published: March 2019
Phocuswright’s Experiences 2019:U.S. Market Opportunity and Consumer Behavior tracks the U.S. travel...
Report
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ReportCOVID-19: Perceptions of Transport, Lodging, Cruise and Activities
Published: October 2020
As the coronavirus spread across the globe in early 2020, travel came to a complete halt. Now, with...
Report
ReportTravel Activities: Planning and Booking Go Digital
Published: May 2020
Travel activities – the collection of tours, activities and attractions that destinations offer – have...
Report
ReportThe State of Travel Startups 2022
Published: August 2022
Phocuswright has tracked the digital travel startup landscape for well over a decade, and innovation...
Report
ArticleGo Beyond Touchless and Strive for Frictionless Travel
Published: March 2022
While touchless interactions have eliminated the need for travelers to physically put their hands on...
Article
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CollectionCurated Collection: DMOs
Published: March 2022
This special collection of individual reports – curated by our team of analysts – represents key...
Collection
ReportFrance Travel Market Report 2021-2025
Published: February 2022
Following a disastrous 2020, the French travel market rebounded 19% in 2021. Still, it was a...
Report
ReportThe New Global Traveler: Discovering the Impact of Technology
Published: March 2020
Phocuswright’s The New Global Traveler: Discovering the Impact of Technology investigates travelers’...
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ReportEurope Travel Market Report 2021-2025
Published: March 2022
Slowly but surely, the European travel market began to mount its recovery in 2021. After dipping to...
Report
ReportThe State of Travel Startups 2021
Published: December 2021
Phocuswright has tracked the digital travel startup landscape for well over a decade, and innovation...
Report
