Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.
ReportThe In-Destination Experience: Why We Travel
Published: April 2018
The travel value chain has finally begun to understand the opportunity to generate incremental revenue...
ReportTours & Activities Come of Age: Global Travel Activities Marketplace 2014-2020
Published: July 2017
While the travel industry tends to be preoccupied with what’s happening in air and hotel, it’s the...
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CollectionCurated Collection: DMOs
Published: May 2019
This special collection of individual reports – curated by our team of analysts – represents key...
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ReportExperiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior
Published: March 2019
Phocuswright’s Experiences 2019:U.S. Market Opportunity and Consumer Behavior tracks the U.S. travel...
Report2017 Phocus Forward: The Year Ahead in Digital Travel
Published: June 2017
Emerging markets are advancing rapidly, private accommodation and in-destination activities are coming...
ArticleWaiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
Published: December 2019
When it comes to business planning and go-to-market strategies today, it’s not uncommon to hear the...
ReportEurope Online Travel Overview 2019
Published: December 2019
Though concerns over Brexit and several high-profile bankruptcies threatened to derail growth in some...
ReportSpain Online Travel 2019: Key Developments
Published: December 2019
The Spanish travel industry has celebrated several years of strong inbound visitation and a healthy...
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ReportFrance Online Travel Overview 2019
Published: November 2019
While the French travel market is relatively fragmented, most segments are dominated by a large...
ReportSpain Online Travel Overview 2019
Published: December 2019
The travel industry is the engine of the Spanish economy, and represents the largest sector in the...