Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.
/report_COVID19-Perceptions-of-Transport-Lodging-Cruise-and-Activities.jpg "COVID-19: Perceptions of Transport, Lodging, Cruise and Activities")
ReportCOVID-19: Perceptions of Transport, Lodging, Cruise and Activities
Published: October 2020
As the coronavirus spread across the globe in early 2020, travel came to a complete halt. Now, with...
Report
ReportTravel Activities: Planning and Booking Go Digital
Published: May 2020
Travel activities – the collection of tours, activities and attractions that destinations offer – have...
Report
(1)/report_Experiences-2019-U-S-Travel-Activities-Market-Opportunity-amp-Consumer-Behavior.jpg "Experiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior")
ReportExperiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior
Published: March 2019
Phocuswright’s Experiences 2019:U.S. Market Opportunity and Consumer Behavior tracks the U.S. travel...
Report
.jpg "The Experience Marketplace Special Project 2018")
ReportThe Experience Marketplace Special Project 2018
Published: February 2018
Travel is an experience. It’s about dreams and relationships. Daring, exploring, learning. Doing and...
Report
ReportThe In-Destination Experience: Why We Travel
Published: April 2018
The travel value chain has finally begun to understand the opportunity to generate incremental revenue...
Report
ReportThe New Global Traveler: Discovering the Impact of Technology
Published: March 2020
Phocuswright’s The New Global Traveler: Discovering the Impact of Technology investigates travelers’...
Report
ArticleWaiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
Published: December 2019
When it comes to business planning and go-to-market strategies today, it’s not uncommon to hear the...
Article
ReportCanada Travel Market Report 2020-2024
Published: April 2021
After experiencing a record-setting year for travel in 2019, the Canadian market faced significant...
Report
ReportFrance Travel Market Report 2020-2024
Published: February 2021
As in most European countries, COVID-19 has had a devastating effect on the French travel industry....
Report
ArticleEnd-to-End Touchless Journeys
Published: March 2021
As the travel industry continues to emerge from the COVID-19 pandemic, technologies that were once...
Article
