Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

ReportThe Latin American Experiences Traveler
Published: September 2026
This report, based on a comprehensive survey of leisure travelers in Argentina, Brazil and Mexico,...
Report

ReportTravel Experiences 2026: Market Sizing, Operator and Consumer Behavior Highlights
Published: July 2026
This report examines how travelers choose to book tours, activities and attractions. It explores...
Report

ArticleGlobal Traveler Trends 2026
Published: October 2026
Improved and expanded for 2026, Phocuswright’s consumer travel reporting is taking center stage....
Article

Article

ReportLatin America Travel Market Report 2026
Published: October 2026
This publication provides access to critical, top-level takeaways of the Latin America travel market,...
Report

ReportOnline Travel Tracker: Seeking Central Asia
Published: October 2026
This publication provides access to critical, top-level takeaways of the Central Asia travel market,...
Report

ReportSoutheast Asia Travel Market Essentials 2026
Published: September 2026
This publication provides access to critical, top-level takeaways for the Southeast Asia travel...
Report

ReportOnline Travel Tracker: Travel. Tech. Thailand.
Published: August 2026
This online travel tracker explores how independent travel is evolving across Asia, from changing...
Report
ReportOnline Travel Tracker: The Indie Stack
Published: July 2026
This online travel tracker explores how independent travel is evolving across Asia, from changing...
Report

ReportChina Travel Market Essentials 2026
Published: August 2026
This publication provides access to critical, top-level takeaways of for the China travel market,...
Report