Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    The Outlook for Travel Experiences 2019-2025
    ReportThe Outlook for Travel Experiences 2019-2025
    Published: October 2022
    The in-destination industry, which comprises day tours, activities, attractions and related leisure...
    Report
    Travel Experiences: Operator and Consumer Trends
    ReportTravel Experiences: Operator and Consumer Trends
    Published: December 2022
    The in-destination industry, which comprises day tours, activities, attractions and related leisure...
    Report
    U.S. Packaged Travel Market Report 2023-2027
    ReportU.S. Packaged Travel Market Report 2023-2027
    Published: May 2024
    In 2023, the U.S. packaged travel market recorded a healthy 23% increase as travelers enthusiastically...
    Report
    U.K. Consumer Travel Report 2024
    ReportU.K. Consumer Travel Report 2024
    Published: May 2024
    This report, based on a comprehensive survey of U.K. travelers and those who plan to travel in the...
    Report
    Europe Consumer Travel Report 2024 (Series)
    ReportEurope Consumer Travel Report 2024 (Series)
    Published: May 2024
    This comprehensive report, based on a survey of European travelers and those who plan to travel in the...
    Report
    U.S. Travel Market Report 2022-2026
    ReportU.S. Travel Market Report 2022-2026
    Published: July 2023
    With pandemic concerns in the rearview, the U.S. travel market experienced a bounce back in 2022. In...
    Report
    Germany Travel Market Report 2023-2027
    ReportGermany Travel Market Report 2023-2027
    Published: April 2024
    Germany's travel market reclaimed its position as Europe's largest in 2023, with an 18% increase in...
    Report
    Spain Travel Market Report 2023-2027
    ReportSpain Travel Market Report 2023-2027
    Published: April 2024
    Spain's travel market completed its recovery in 2023, with gross bookings rising 36% to €34.6 billion....
    Report
    Beyond Climate Change: Cultural and Economic Sustainability in Travel
    ReportBeyond Climate Change: Cultural and Economic Sustainability in Travel
    Published: January 2024
    Phocuswright’s Beyond Climate Change: Cultural and Economic Sustainability in Travel is part of a...
    Report
    Far From the Madding Crowd? The Truth About Overtourism and Dispersal
    ReportFar From the Madding Crowd? The Truth About Overtourism and Dispersal
    Published: December 2023
    Phocuswright’s Far From the Madding Crowd? The Truth About Overtourism and Dispersal is part of a...
    Report
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