Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    COVID-19: Perceptions of Transport, Lodging, Cruise and Activities
    ReportCOVID-19: Perceptions of Transport, Lodging, Cruise and Activities
    Published: October 2020
    As the coronavirus spread across the globe in early 2020, travel came to a complete halt. Now, with...
    Report
    Travel Activities: Planning and Booking Go Digital
    ReportTravel Activities: Planning and Booking Go Digital
    Published: May 2020
    Travel activities – the collection of tours, activities and attractions that destinations offer – have...
    Report
    Experiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior
    ReportExperiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior
    Published: March 2019
    Phocuswright’s Experiences 2019:U.S. Market Opportunity and Consumer Behavior tracks the U.S. travel...
    Report
    The Experience Marketplace Special Project 2018
    ReportThe Experience Marketplace Special Project 2018
    Published: February 2018
    Travel is an experience. It’s about dreams and relationships. Daring, exploring, learning. Doing and...
    Report
    The In-Destination Experience: Why We Travel
    ReportThe In-Destination Experience: Why We Travel
    Published: April 2018
    The travel value chain has finally begun to understand the opportunity to generate incremental revenue...
    Report
    The New Global Traveler: Discovering the Impact of Technology
    ReportThe New Global Traveler: Discovering the Impact of Technology
    Published: March 2020
    Phocuswright’s The New Global Traveler: Discovering the Impact of Technology investigates travelers’...
    Report
    Waiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
    ArticleWaiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
    Published: December 2019
    When it comes to business planning and go-to-market strategies today, it’s not uncommon to hear the...
    Article
    Canada Travel Market Report 2020-2024
    ReportCanada Travel Market Report 2020-2024
    Published: April 2021
    After experiencing a record-setting year for travel in 2019, the Canadian market faced significant...
    Report
    France Travel Market Report 2020-2024
    ReportFrance Travel Market Report 2020-2024
    Published: February 2021
    As in most European countries, COVID-19 has had a devastating effect on the French travel industry....
    Report
    End-to-End Touchless Journeys
    ArticleEnd-to-End Touchless Journeys
    Published: March 2021
    As the travel industry continues to emerge from the COVID-19 pandemic, technologies that were once...
    Article
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