Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.
ReportTravel Experiences 2026: Market Sizing, Operator and Consumer Behavior Highlights
Published: July 2026
This report examines how travelers choose to book tours, activities and attractions. It explores...
Report
Article
ReportOnline Travel Tracker: Travel. Tech. Thailand.
Published: August 2026
This online travel tracker explores how independent travel is evolving across Asia, from changing...
Report
ReportOnline Travel Tracker: The Indie Stack
Published: July 2026
This online travel tracker explores how independent travel is evolving across Asia, from changing...
Report
ArticleGlobal Traveler Trends 2026
Published: July 2026
Improved and expanded for 2026, Phocuswright’s consumer travel reporting is taking center stage....
Article
Market Data SheetU.S. Travel Market Data Sheet 2026
Published: June 2026
This data sheet provides comprehensive market sizing and projections for the U.S. travel industry from...
Market Data Sheet
ReportEurope Consumer Travel Report 2026
Published: June 2026
This report, based on a comprehensive survey of leisure travelers in the U.K., France and Germany,...
Report
ReportJapan Consumer Travel Report 2026
Published: May 2026
This report, based on a comprehensive survey of Japan-based leisure travelers and those who plan to...
Report
ReportGermany Travel Market Essentials 2026
Published: June 2026
This publication provides access to critical, top-level takeaways of the Germany travel market,...
Report
ReportOnline Travel Tracker: Philippines in Focus
Published: June 2026
The Online Travel Tracker, a new monthly market briefing developed by Phocuswright’s sister brand WiT...
Report
