Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    Travel Experiences: Operator and Consumer Trends
    ReportTravel Experiences: Operator and Consumer Trends
    Published: December 2022
    The in-destination industry, which comprises day tours, activities, attractions and related leisure...
    Report
    The Outlook for Travel Experiences 2019-2025
    ReportThe Outlook for Travel Experiences 2019-2025
    Published: October 2022
    The in-destination industry, which comprises day tours, activities, attractions and related leisure...
    Report
    COVID-19: Perceptions of Transport, Lodging, Cruise and Activities
    ReportCOVID-19: Perceptions of Transport, Lodging, Cruise and Activities
    Published: October 2020
    As the coronavirus spread across the globe in early 2020, travel came to a complete halt. Now, with...
    Report
    Germany Consumer Travel 2023
    ReportGermany Consumer Travel 2023
    Published: September 2023
    German travelers are cautiously returning to the travel scene. Although travel incidence has not yet...
    Report
    U.S. Packaged Travel Market Report 2022-2026
    ReportU.S. Packaged Travel Market Report 2022-2026
    Published: April 2023
    The packaged travel segment grew 29% in 2022, from $11.3 billion to $14.5 billion, continuing its...
    Report
    U.S. Travel Market Report 2022-2026
    ReportU.S. Travel Market Report 2022-2026
    Published: July 2023
    With pandemic concerns in the rearview, the U.S. travel market experienced a bounce back in 2022. In...
    Report
    France Consumer Travel 2023
    ReportFrance Consumer Travel 2023
    Published: September 2023
    Travelers in France are still value travel spend highly Despite economic challenges, travel and...
    Report
    U.K. Consumer Travel 2023
    ReportU.K. Consumer Travel 2023
    Published: August 2023
    In the U.K., despite challenging market conditions, travel and tourism remain a high priority purchase...
    Report
    How Chinese OTAs Turned Around Three Years of COVID Isolation
    ArticleHow Chinese OTAs Turned Around Three Years of COVID Isolation
    Published: July 2023
    Chinese travelers are back on the map. Three years of isolation ended on January 8, 2023. As China...
    Article
    France Travel Market Report 2022-2026
    ReportFrance Travel Market Report 2022-2026
    Published: May 2023
    The France travel market burst into recovery mode in 2021 and continued the trend into 2022. High...
    Report
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