Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    The Latin American Experiences Traveler
    ReportThe Latin American Experiences Traveler
    Published: September 2026
    This report, based on a comprehensive survey of leisure travelers in Argentina, Brazil and Mexico,...
    Tours & Packages
    Report
    Travel Experiences 2026: Market Sizing, Operator and Consumer Behavior Highlights
    ReportTravel Experiences 2026: Market Sizing, Operator and Consumer Behavior Highlights
    Published: July 2026
    This report examines how travelers choose to book tours, activities and attractions. It explores...
    Tours & Packages
    Report
    Online Travel Tracker: Travel. Tech. Thailand.
    ReportOnline Travel Tracker: Travel. Tech. Thailand.
    Published: August 2026
    This online travel tracker explores how independent travel is evolving across Asia, from changing...
    AirHotels & LodgingOnline Travel AgenciesTours & Packages
    Report
    Online Travel Tracker: The Indie Stack
    ReportOnline Travel Tracker: The Indie Stack
    Published: July 2026
    This online travel tracker explores how independent travel is evolving across Asia, from changing...
    AirHotels & LodgingOnline Travel AgenciesTours & Packages
    Report
    China Travel Market Essentials 2026
    ReportChina Travel Market Essentials 2026
    Published: August 2026
    This publication provides access to critical, top-level takeaways of for the China travel market,...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
    Europe’s Trust Economy: Confidence as Travel’s Newest Competitive Advantage
    ArticleEurope’s Trust Economy: Confidence as Travel’s Newest Competitive Advantage
    Published: August 2026
    This report examines how trust is shaping travel decisions across Europe, from trip planning and AI...
    AirHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Article
    Global Traveler Trends 2026
    ArticleGlobal Traveler Trends 2026
    Published: July 2026
    Improved and expanded for 2026, Phocuswright’s consumer travel reporting is taking center stage....
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Article
    U.S. Travel Market Data Sheet 2026
    Market Data SheetU.S. Travel Market Data Sheet 2026
    Published: June 2026
    This data sheet provides comprehensive market sizing and projections for the U.S. travel industry from...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Market Data Sheet
    Europe Consumer Travel Report 2026
    ReportEurope Consumer Travel Report 2026
    Published: June 2026
    This report, based on a comprehensive survey of leisure travelers in the U.K., France and Germany,...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesShort-Term Rental
    Report
    India Travel Market Essentials 2026
    ReportIndia Travel Market Essentials 2026
    Published: August 2026
    This publication provides access to critical, top-level takeaways for the India travel market,...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
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