Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.
ReportTravel Activities: Planning and Booking Go Digital
Published: May 2020
Travel activities – the collection of tours, activities and attractions that destinations offer – have...
Report
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ReportCOVID-19: Perceptions of Transport, Lodging, Cruise and Activities
Published: October 2020
As the coronavirus spread across the globe in early 2020, travel came to a complete halt. Now, with...
Report
ReportThe In-Destination Experience: Why We Travel
Published: April 2018
The travel value chain has finally begun to understand the opportunity to generate incremental revenue...
Report
ArticleThe Connected Trip: Are We There Yet?
Published: June 2020
For decades, travel sellers and technology companies have fostered the idea of seamlessly connecting...
Article
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CollectionCurated Collection: DMOs
Published: October 2020
This special collection of individual reports – curated by our team of analysts – represents key...
Collection
.jpg "The Experience Marketplace Special Project 2018")
ReportThe Experience Marketplace Special Project 2018
Published: February 2018
Travel is an experience. It’s about dreams and relationships. Daring, exploring, learning. Doing and...
Report
(1)/report_Experiences-2019-U-S-Travel-Activities-Market-Opportunity-amp-Consumer-Behavior.jpg "Experiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior")
ReportExperiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior
Published: March 2019
Phocuswright’s Experiences 2019:U.S. Market Opportunity and Consumer Behavior tracks the U.S. travel...
Report
ReportThe New Global Traveler: Discovering the Impact of Technology
Published: March 2020
Phocuswright’s The New Global Traveler: Discovering the Impact of Technology investigates travelers’...
Report
ReportU.S. Meetings and Event Travel: Where They Work, Stay and Play
Published: November 2020
The meetings and event industry has been a particularly hard-hit subset of the travel industry during...
Report
ArticleWaiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
Published: December 2019
When it comes to business planning and go-to-market strategies today, it’s not uncommon to hear the...
Article
