Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    The Outlook for Travel Experiences 2019-2025
    ReportThe Outlook for Travel Experiences 2019-2025
    Published: October 2022
    The in-destination industry, which comprises day tours, activities, attractions and related leisure...
    Report
    Experiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior
    ReportExperiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior
    Published: March 2019
    Phocuswright’s Experiences 2019:U.S. Market Opportunity and Consumer Behavior tracks the U.S. travel...
    Report
    COVID-19: Perceptions of Transport, Lodging, Cruise and Activities
    ReportCOVID-19: Perceptions of Transport, Lodging, Cruise and Activities
    Published: October 2020
    As the coronavirus spread across the globe in early 2020, travel came to a complete halt. Now, with...
    Report
    Travel Activities: Planning and Booking Go Digital
    ReportTravel Activities: Planning and Booking Go Digital
    Published: May 2020
    Travel activities – the collection of tours, activities and attractions that destinations offer – have...
    Report
    Go Beyond Touchless and Strive for Frictionless Travel
    ArticleGo Beyond Touchless and Strive for Frictionless Travel
    Published: March 2022
    While touchless interactions have eliminated the need for travelers to physically put their hands on...
    Article
    The State of Innovation in Corporate Travel 2022
    ArticleThe State of Innovation in Corporate Travel 2022
    Published: October 2022
    Due to the pandemic, quarantines and remote working policies became the norm, slashing corporate...
    Article
    The New Global Traveler: Discovering the Impact of Technology
    ReportThe New Global Traveler: Discovering the Impact of Technology
    Published: March 2020
    Phocuswright’s The New Global Traveler: Discovering the Impact of Technology investigates travelers’...
    Report
    U.S. Consumer Travel 2022: Travel Product Consumption
    ReportU.S. Consumer Travel 2022: Travel Product Consumption
    Published: October 2022
    After extended lockdowns, COVID anxiety, and hesitation to travel, 2021 ushered in the start of a...
    Report
    The State of Travel Startups 2022
    ReportThe State of Travel Startups 2022
    Published: August 2022
    Phocuswright has tracked the digital travel startup landscape for well over a decade, and innovation...
    Report
    France Travel Market Report 2021-2025
    ReportFrance Travel Market Report 2021-2025
    Published: February 2022
    Following a disastrous 2020, the French travel market rebounded 19% in 2021. Still, it was a...
    Report
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