Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    The Latin American Experiences Traveler
    ReportThe Latin American Experiences Traveler
    Published: September 2026
    This report, based on a comprehensive survey of leisure travelers in Argentina, Brazil and Mexico,...
    Report
    Travel Experiences 2026: Market Sizing, Operator and Consumer Behavior Highlights
    ReportTravel Experiences 2026: Market Sizing, Operator and Consumer Behavior Highlights
    Published: July 2026
    This report examines how travelers choose to book tours, activities and attractions. It explores...
    Report
    Global Traveler Trends 2026
    ArticleGlobal Traveler Trends 2026
    Published: October 2026
    Improved and expanded for 2026, Phocuswright’s consumer travel reporting is taking center stage....
    Article
    Latin America Travel Market Report 2026
    ReportLatin America Travel Market Report 2026
    Published: October 2026
    This publication provides access to critical, top-level takeaways of the Latin America travel market,...
    Report
    Online Travel Tracker: Seeking Central Asia
    ReportOnline Travel Tracker: Seeking Central Asia
    Published: October 2026
    This publication provides access to critical, top-level takeaways of the Central Asia travel market,...
    Report
    Southeast Asia Travel Market Essentials 2026
    ReportSoutheast Asia Travel Market Essentials 2026
    Published: September 2026
    This publication provides access to critical, top-level takeaways for the Southeast Asia travel...
    Report
    Online Travel Tracker: Travel. Tech. Thailand.
    ReportOnline Travel Tracker: Travel. Tech. Thailand.
    Published: August 2026
    This online travel tracker explores how independent travel is evolving across Asia, from changing...
    Report
    Online Travel Tracker: The Indie Stack
    ReportOnline Travel Tracker: The Indie Stack
    Published: July 2026
    This online travel tracker explores how independent travel is evolving across Asia, from changing...
    Report
    China Travel Market Essentials 2026
    ReportChina Travel Market Essentials 2026
    Published: August 2026
    This publication provides access to critical, top-level takeaways of for the China travel market,...
    Report
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