Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    The Outlook for Travel Experiences 2019-2025
    ReportThe Outlook for Travel Experiences 2019-2025
    Published: October 2022
    The in-destination industry, which comprises day tours, activities, attractions and related leisure...
    Online Travel AgenciesTours & Packages
    Report
    Travel Experiences: Operator and Consumer Trends
    ReportTravel Experiences: Operator and Consumer Trends
    Published: December 2022
    The in-destination industry, which comprises day tours, activities, attractions and related leisure...
    Online Travel AgenciesTours & Packages
    Report
    Spain Travel Market Brief 2025
    ReportSpain Travel Market Brief 2025
    Published: April 2025
    This publication provides access to critical, top-level takeaways of for the Spain travel market,...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesRailTours & PackagesShort-Term Rental
    Report
    U.S. Travel Market Report 2022-2026
    ReportU.S. Travel Market Report 2022-2026
    Published: July 2023
    With pandemic concerns in the rearview, the U.S. travel market experienced a bounce back in 2022. In...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesRailTours & Packages
    Report
    U.S. Travel Agency Landscape 2024
    ReportU.S. Travel Agency Landscape 2024
    Published: February 2025
    U.S. Travel Agency Landscape 2024 is part of a joint research project with Phocuswright and Travel...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    The State of Travel Startups 2024
    ReportThe State of Travel Startups 2024
    Published: November 2024
    Phocuswright has tracked the digital travel startup landscape for over 15 years, and as of the time of...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & Packages
    Report
    U.S. Consumer Travel Report 2024
    ReportU.S. Consumer Travel Report 2024
    Published: November 2024
    Phocuswright’s U.S. Consumer Travel Overview 2024 provides a snapshot of American travelers’ recent...
    AirCar Rental & Ground TransportationCruiseHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    Europe Consumer Travel Report 2024: Major Markets Compared
    ReportEurope Consumer Travel Report 2024: Major Markets Compared
    Published: October 2024
    This report, based on a comprehensive survey of European travelers and those who plan to travel in the...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesShort-Term Rental
    Report
    Middle East Travel Market Report 2023-2027
    ReportMiddle East Travel Market Report 2023-2027
    Published: July 2024
    The Middle East travel market includes several key country markets: the UAE, Saudi Arabia, Qatar and...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
    U.S. Packaged Travel Market Report 2023-2027
    ReportU.S. Packaged Travel Market Report 2023-2027
    Published: May 2024
    In 2023, the U.S. packaged travel market recorded a healthy 23% increase as travelers enthusiastically...
    AirCar Rental & Ground TransportationHotels & LodgingOnline Travel AgenciesTours & PackagesTraditional Agencies & TMCs
    Report
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