Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    Travel Experiences: Operator and Consumer Trends
    ReportTravel Experiences: Operator and Consumer Trends
    Published: December 2022
    The in-destination industry, which comprises day tours, activities, attractions and related leisure...
    Report
    The Outlook for Travel Experiences 2019-2025
    ReportThe Outlook for Travel Experiences 2019-2025
    Published: October 2022
    The in-destination industry, which comprises day tours, activities, attractions and related leisure...
    Report
    Beyond Climate Change: Cultural and Economic Sustainability in Travel
    ReportBeyond Climate Change: Cultural and Economic Sustainability in Travel
    Published: January 2024
    Phocuswright’s Beyond Climate Change: Cultural and Economic Sustainability in Travel is part of a...
    Report
    Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)
    ReportSustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)
    Published: November 2023
    Phocuswright’s Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About...
    Report
    Far From the Madding Crowd? The Truth About Overtourism and Dispersal
    ReportFar From the Madding Crowd? The Truth About Overtourism and Dispersal
    Published: December 2023
    Phocuswright’s Far From the Madding Crowd? The Truth About Overtourism and Dispersal is part of a...
    Report
    Canada Consumer Behavior and Travel Market Report 2022-2026
    ReportCanada Consumer Behavior and Travel Market Report 2022-2026
    Published: November 2023
    Phocuswright’s Canada Consumer Behavior and Travel Market Report 2022-2026 provides a complete view of...
    Report
    GenAI and Emerging Tech Use Among Travelers
    ArticleGenAI and Emerging Tech Use Among Travelers
    Published: January 2024
    This article is derived from the findings of Phocuswright’s 2023 consumer travel surveys in Europe,...
    Article
    U.S. Travel Agency Landscape 2023
    ReportU.S. Travel Agency Landscape 2023
    Published: January 2024
    U.S. Travel Agency Landscape 2023 is part of a joint research project with Phocuswright and Travel...
    Report
    U.S. Packaged Travel Market Report 2022-2026
    ReportU.S. Packaged Travel Market Report 2022-2026
    Published: April 2023
    The packaged travel segment grew 29% in 2022, from $11.3 billion to $14.5 billion, continuing its...
    Report
    U.S. Travel Market Report 2022-2026
    ReportU.S. Travel Market Report 2022-2026
    Published: July 2023
    With pandemic concerns in the rearview, the U.S. travel market experienced a bounce back in 2022. In...
    Report
Page 1 of 8