Research Topics Tours and Activities

Latest on Tours and Activities

Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.

    The In-Destination Experience: Why We Travel
    ReportThe In-Destination Experience: Why We Travel
    Published: April 2018
    The travel value chain has finally begun to understand the opportunity to generate incremental revenue...
    Tours & Activities Come of Age: Global Travel Activities Marketplace 2014-2020
    ReportTours & Activities Come of Age: Global Travel Activities Marketplace 2014-2020
    Published: July 2017
    While the travel industry tends to be preoccupied with what’s happening in air and hotel, it’s the...
    Curated Collection: DMOs
    CollectionCurated Collection: DMOs
    Published: May 2019
    This special collection of individual reports – curated by our team of analysts – represents key...
    Experiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior
    ReportExperiences 2019: U.S. Travel Activities Market Opportunity & Consumer Behavior
    Published: March 2019
    Phocuswright’s Experiences 2019:U.S. Market Opportunity and Consumer Behavior tracks the U.S. travel...
    2017 Phocus Forward: The Year Ahead in Digital Travel
    Report2017 Phocus Forward: The Year Ahead in Digital Travel
    Published: June 2017
    Emerging markets are advancing rapidly, private accommodation and in-destination activities are coming...
    Waiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
    ArticleWaiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
    Published: December 2019
    When it comes to business planning and go-to-market strategies today, it’s not uncommon to hear the...
    Europe Online Travel Overview 2019
    ReportEurope Online Travel Overview 2019
    Published: December 2019
    Though concerns over Brexit and several high-profile bankruptcies threatened to derail growth in some...
    Spain Online Travel 2019: Key Developments
    ReportSpain Online Travel 2019: Key Developments
    Published: December 2019
    The Spanish travel industry has celebrated several years of strong inbound visitation and a healthy...
    France Online Travel Overview 2019
    ReportFrance Online Travel Overview 2019
    Published: November 2019
    While the French travel market is relatively fragmented, most segments are dominated by a large...
    Spain Online Travel Overview 2019
    ReportSpain Online Travel Overview 2019
    Published: December 2019
    The travel industry is the engine of the Spanish economy, and represents the largest sector in the...
Page 1 of 5