Research Topics
Tours and Activities
Latest on Tours and Activities
Phocuswright's coverage of travel's third-largest segment includes everything from the experiences, activities, attractions and tours that travelers do in-destination and how they decide where to go, to the outlook for online intermediaries' and suppliers' attitudes toward online distribution.
ReportTravel Experiences: Operator and Consumer Trends
Published: December 2022
The in-destination industry, which comprises day tours, activities, attractions and related leisure...
Report
ReportThe Outlook for Travel Experiences 2019-2025
Published: October 2022
The in-destination industry, which comprises day tours, activities, attractions and related leisure...
Report
ReportBeyond Climate Change: Cultural and Economic Sustainability in Travel
Published: January 2024
Phocuswright’s Beyond Climate Change: Cultural and Economic Sustainability in Travel is part of a...
Report
ReportSustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About It)
Published: November 2023
Phocuswright’s Sustainability Dissonance: What Travelers Say vs. What They Do (and What to Do About...
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ReportFar From the Madding Crowd? The Truth About Overtourism and Dispersal
Published: December 2023
Phocuswright’s Far From the Madding Crowd? The Truth About Overtourism and Dispersal is part of a...
Report
ReportCanada Consumer Behavior and Travel Market Report 2022-2026
Published: November 2023
Phocuswright’s Canada Consumer Behavior and Travel Market Report 2022-2026 provides a complete view of...
Report
ArticleGenAI and Emerging Tech Use Among Travelers
Published: January 2024
This article is derived from the findings of Phocuswright’s 2023 consumer travel surveys in Europe,...
Article
ReportU.S. Travel Agency Landscape 2023
Published: January 2024
U.S. Travel Agency Landscape 2023 is part of a joint research project with Phocuswright and Travel...
Report
ReportU.S. Packaged Travel Market Report 2022-2026
Published: April 2023
The packaged travel segment grew 29% in 2022, from $11.3 billion to $14.5 billion, continuing its...
Report
ReportU.S. Travel Market Report 2022-2026
Published: July 2023
With pandemic concerns in the rearview, the U.S. travel market experienced a bounce back in 2022. In...
Report