Research Topics
Consumer Research
Latest on Consumer Research
What's important to your consumers is important to you. Phocuswright's research on consumer technology, social media, booking tendencies, brand loyalty and all other traveler decisions will help you stay abreast of consumer trends.

ReportEurope Consumer Travel Report 2026
Published: June 2026
This report, based on a comprehensive survey of leisure travelers in the U.K., France and Germany,...
Report

ReportOnline Travel Tracker: Philippines in Focus
Published: June 2026
The Online Travel Tracker, a new monthly market briefing developed by Phocuswright’s sister brand WiT...
Report

Article

ReportJapan Consumer Travel Report 2026
Published: May 2026
This report, based on a comprehensive survey of Japan-based leisure travelers and those who plan to...
Report

ArticleGlobal Traveler Trends 2026
Published: May 2026
Improved and expanded for 2026, Phocuswright’s consumer travel reporting is taking center stage....
Article

ReportOnline Travel Tracker: South African Spectrum
Published: April 2026
Who controls travel in the world’s fastest-moving markets? That’s the question at the heart of the...
Report

ReportQuiet Luxury in Motion: The Indulgent Explorer Mindset
Published: April 2026
Phocuswright’s Quiet Luxury in Motion: The Indulgent Explorer Mindset is part of a comprehensive...
Report

ArticleChinese OTAs Deploy AI for Big Global Push
Published: March 2026
Chinese OTAs Deploy AI for Big Global Push traces how major Chinese intermediaries are pairing a...
Article

ReportThe AI Surge: Travel's Fastest Behavioral Shift in a Decade
Published: March 2026
Phocuswright’s The AI Surge: Travel's Fastest Behavioral Shift in a Decade is part of a comprehensive...
Report

ReportA Market Rewired: Ten Structural Shifts Redefining Asia Pacific Travel
Published: March 2026
A Market Rewired: Ten Structural Shifts Redefining Asia Pacific Travel examines how systems...
Report