Ms. List's zeal for travel and consumer insight led her to Phocuswright, where she supports syndicated, special and custom projects. Prior to joining the team, Madeline worked in qualitative and custom research for the finance and beauty industries. She has a B.A. in business and politics from Brandeis University, where she became a Circumnavigators Club Foundation Scholar, studying sustainable ways to improve lives of persons with disabilities in seven countries. Madeline currently resides in New York City. In her spare time, you can find her training at circus school, playing guitar and trying new recipes from countries she's visited.
Click here to download Madeline's high resolution photo from the Phocuswright media gallery.
Travel Loyalty in 2026: What Consumers Want, What Brands Deliver
Category: Consumer Trends Published: January 2026 Analysts: Madeline List US $995In this report series:Beyond Points: Rethinking Loyalty and Brand Consistency in TravelPlaying Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray?Getting With the Program:...
Getting With the Program: Membership, Usage and Perceptions of Travel Loyalty Schemes
Category: Consumer Trends Published: January 2026 Analysts: Madeline List US $395Phocuswright’s Getting With the Program: Membership, Usage and Perceptions of Value for Travel Loyalty Schemes is part of a comprehensive consumer research study delving into the specifics of how U.S....
Playing Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray?
Category: Consumer Trends Published: December 2025 Analysts: Madeline List US $395Phocuswright’s Playing Favorites: What Makes a Go-To Brand in Travel, and Why Do Customers Stray? is part of a comprehensive consumer research study delving into the specifics of how U.S. travelers...
Beyond Points: Rethinking Loyalty and Brand Consistency in Travel
Category: Consumer Trends Published: November 2025 Analysts: Madeline List US $395Phocuswright’s Beyond Points: Rethinking Loyalty and Brand Consistency in Travel is part of a comprehensive consumer research study delving into the specifics of how U.S. travelers perceive brand...
U.S. Short-Term Rentals 2025: Guest Attitudes and Decision Making
Category: Consumer Trends Published: April 2025 Analysts: Madeline List US $495Phocuswright’s U.S. Short-Term Rentals 2025: Guest Attitudes and Decision Making is part of a comprehensive consumer research study focused on the incredibly dynamic short-term rental travel segment.