Subscribers OnlyAnalyst: Stanislas Feminier, David Juman, Karen Burka
Italy’s travel market is projected to climb 5-6% annually
for the next several years, with online channels accounting for the biggest
gains. Though suppliers and OTAs currently capture an equal portion of online
bookings, the OTA share will slip in the coming years as suppliers step up their
efforts to drive bookings to their direct channels. This report provides
current data, charts and analysis on the Italian travel market, with sizing and
projections from 2016-2022.