Despite the country’s uneven economic performance and a fluctuating Canadian dollar, the Canadian travel market has remained strong over the past several years and was projected to grow 6% in 2017. The growth reflects travel’s importance among Canadians and the country’s appeal as a destination. This product includes key data featured in Phocuswright’s Canadian Online Travel Overview reports, presented in a visually interactive, customizable format.Analyst: Gillian HuntoonTopic: Market Overview & SizingRegion: U.S. & CanadaResearch Type: Report
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Big changes from the very top marked a new era for online travel’s biggest public companies in 2017. Booking Holdings (formerly The Priceline Group) started the year under the new leadership of Glenn Fogel, while Expedia kicked off Q3 with Mark Okerstrom stepping up as CEO after Dara Khosrowshahi ended his tenure. In the Asia Pacific (APAC), Jane Sun wrapped her first full year as Ctrip’s CEO, and MakeMyTrip president and Ibibo Group founder Ashish Kashyap resigned in September. Buenos Aires-based online travel agency Despegar.com filed for a $100 million IPO in August, bringing Latin America (LATAM) into the public pool.Analyst: Alice JongTopic: Market Overview & SizingSegment: Online Travel AgenciesRegions: Asia Pacific, Europe, Latin America, U.S. & CanadaResearch Type: Report
Debate over the value of online travel agencies (OTAs) and the impact on profitability of increasing direct bookings is endless. If OTA executives and lodging owners take a long-run versus short-run point of view, the debate might actually lead to a resolution.On a global scale, Phocuswright research indicates that OTAs and their metasearch counterparts continue to capture an increasing share of online hotel bookings. This is despite significant efforts and expense by some chains and properties to shift OTA bookings to hotel-direct channelsAnalyst: Bill CarrollTopic: Market Overview & SizingSegment: Hotels & LodgingRegion: U.S. & CanadaResearch Type: Report
Hostels have long been identified with young travelers seeking a cheap place to lay their heads and, perhaps, the chance to socialize with other youthful adventurers. But while hostel travelers do tend to be budget-conscious, they also represent a desirable demographic, with significantly higher average annual trip spend and frequency that the overall travel population. And although hostels are among the least expensive lodging options available, the hostel segment is evolving to keep pace with a rapidly changing global travel market and rising consumer expectations.Analysts: Cathy Walsh, Douglas QuinbyTopic: Consumer TrendsSegment: Hotels & LodgingResearch Type: Report
Increasingly, companies realize that paying lip service to their audience in the form of brand positioning and advertising messages may bring in customers, but not retain them. Brands have to live up to the expectations they create for their customers, and those expectations cross boundaries of time, device and form of interaction. Companies in every industry need to think hard about how to produce great customer experiences, and travel has its own unique challenges.Analyst: Hollis ThomasesTopic: Technology InnovationResearch Type: Report
Despite recent economic and political uncertainty, Brazil’s online travel market has been resilient and continues to grow, thanks in part to tech-savvy consumers who place a high priority on leisure travel. As the market rebounds, travel companies need to understand the consumer behaviors and preferences that influence purchase decisions. Commissioned by Google and based on a comprehensive survey of Brazilian travelers, this research provides a detailed profile of the Brazilian leisure traveler.Analysts: Cathy Walsh, Mark BlutsteinTopic: Consumer TrendsRegion: Latin AmericaResearch Type: Report
The global reach and size of corporate giants such as Google, Amazon and Facebook enable them to shape digital interactions with a significant portion of the world’s population, and their power is viewed by many with growing concern. In travel, too, a handful of behemoths – both on the supply and distribution side – exert extraordinary influence. This article explores the impact of travel’s commerce kings, with an eye toward their impact on innovation, competition and the future of the industry.Analyst: Michael GerraTopic: Technology InnovationResearch Type: Report
The travel value chain has finally begun to understand the opportunity to generate incremental revenue from in-destination tours, activities and dining, and the competition to provide these services has never been more intense. Phocuswright estimates that the global tours and activities market will reach US$183 billion by 2020. The competitive landscape is broad and fierce, ranging from traditional and online travel agents, to hoteliers, tours and activity aggregators, and the online powerhouse, Google. Given the fragmentation and competition in the in-destination activity space, who will ultimately be the victor?Analyst: Norm RoseTopics: Destination & Activities Marketing, Technology InnovationSegment: Tours & PackagesResearch Type: Report
Quickly advancing technology, along with rapid adoption of and reliance on smartphones, has significantly impacted many aspects of U.S. consumers’ day-to-day lives. Travel is no exception, and in fact represents one area that has been dramatically transformed by the Internet, mobile devices and a range of online tools and services. Based on a comprehensive survey of U.S travelers’ device ownership, attitudes and behavior, this report series examines the ways in which consumers integrate technology throughout the travel life cycle – from trip planning, shopping and booking, to the actual travel experience.Analysts: Mark Blutstein, Douglas QuinbyTopics: Technology Innovation, MobileRegion: U.S. & CanadaResearch Type: Report
Along with the rise of social and smartphones, messaging apps have become a favorite way for travelers to communicate. Tech advancements in messaging and voice are harnessing artificial intelligence to make travel planning easier and more personalized. This report examines how U.S. online travelers use social media, chat apps and voice-powered tools and services to facilitate their travel planning, shopping, booking and sharing.Analysts: Mark Blutstein, Douglas QuinbyTopics: Mobile, Technology InnovationRegion: U.S. & CanadaResearch Type: Report