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Australia’s economy has enjoyed modest growth for the past several years, and rising consumer spending and increasing employment have been good news for the travel industry. Both outbound and overnight domestic trips have been on the rise, and this growth is expected to continue through 2022, though at a slightly lower rate. Commissioned by Google and based on a comprehensive consumer survey, this research provides a detailed profile of the Australian online leisure traveler.Analysts: Coney Dongre, Mark BlutsteinTopics: Consumer Trends, Technology InnovationRegion: Asia PacificResearch Type: Report
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This product includes key data featured in Phocuswright’s India Online Travel Overview, presented in a visually interactive, customizable formatAnalyst: Gillian HuntoonTopic: Market Overview & SizingSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, RailRegion: Asia PacificResearch Type: Report
Although South Korea accounts for just 4% of both the total and online travel markets in the Asia Pacific region, gross bookings are climbing and the country is home to a population of mobile-savvy leisure travelers. Despite uneven economic gains, there are indications of pent-up travel demand, particularly among younger travelers. This report provides a detailed profile of the South Korean leisure traveler, including general purchasing trends, trip drivers, and online shopping and booking behaviors.Analysts: Mark Blutstein, Cathy WalshTopics: Consumer Trends, Technology InnovationRegion: Asia PacificResearch Type: Report
Voice is quickly going mainstream as an important human/computer interface, and the implications for travel planning, booking and servicing are profound. Voice has the potential to dramatically alter the search landscape and give more power to the companies that control the major platforms. This report highlights the state of voice in travel today – including travelers’ interest in and use of voice technology – and tests and compares the travel-related skills and actions currently available via a variety of voice-enabled devices and platforms.Analyst: Michael ColettaTopic: Technology InnovationSegments: Air, Car Rental & Ground Transportation, Hotels & LodgingResearch Type: Report
Despite some key challenges, the Spanish travel market is projected to grow at a healthy rate. Total gross bookings were expected to increase 6% in 2017 to reach €26.5 billion, with the influx of international tourists and an improving domestic economy helping to fuel gains. Online bookings continue to grow faster than the overall market, and online travel penetration will rise to a projected 47% by 2021. This product presents key data featured in Phocuswright’s Spanish Online Travel Overview Thirteenth Edition, presented in a visually interactive, customizable format.Analyst: Gillian HuntoonTopic: Market Overview & SizingRegion: EuropeResearch Type: Report
Despite political uncertainty and concerns around Brexit, the U.K. remains a key player in the global travel market. Online bookings outpace the overall market, which is projected to grow nearly 3% annually from 2018-2021. This product includes key data featured in Phocuswright’s U.K. Online Travel Overview Thirteenth Edition, presented in a visually interactive, customizable format.Analyst: Gillian HuntoonTopic: Market Overview & SizingRegion: EuropeResearch Type: Report
Japan has one of the largest and most mature online travel markets in the Asia Pacific region, yet Japanese travelers’ attitudes and preferences present some significant challenges to travel service providers. As demand for online travel grows in the country, travel service providers require a nuanced understanding of the characteristics and forces shaping this market in flux. Commissioned by Google and based on a comprehensive survey of Japanese travelers, this research provides a detailed profile of the Japanese leisure traveler.Analysts: Tom Telford, Mark Blutstein, David JumanTopics: Consumer Trends, Technology InnovationRegion: Asia PacificResearch Type: Report
While more Americans traveled for leisure in 2017 compared to the previous year, understanding what motivated those trips and how they took shape can be tricky. In addition to deciding where to go, travelers are faced with figuring out how much to spend, whom to travel with and how to get there. This report focuses on what inspires consumers to travel, how they decide on their destination, and the tools and information sources they rely on for inspiration and while planning their trips.Analysts: Cathy Walsh, Mark BlutsteinTopic: Consumer TrendsRegion: U.S. & CanadaResearch Type: Report
There’s no shortage of ways to shop for and book leisure travel. From multiple devices and channels to advice from friends and experts, travelers have a seemingly endless number of choices to make en route to a booking. But in 2017, there was a significant shift in how travelers shop for leisure travel. This report explores key trends in travel shopping and booking, including online vs. offline channels, websites used, the impact of loyalty program memberships and more.Analysts: Cathy Walsh, Mark BlutsteinRegion: U.S. & CanadaResearch Type: Report
Following the 2016 U.S. presidential election, the stock market climbed and more consumers traveled. Over 70% of the U.S. online population took a leisure trip in 2017, bringing in a new group of travelers compared to previous years. This report examines the incidence of travel among U.S. adults, with a focus on trip frequency and length, and overall travel spend.Analysts: Cathy Walsh, Mark BlutsteinTopic: Consumer TrendsRegion: U.S. & CanadaResearch Type: Report