Coney Dongre

Already the world’s largest regional travel market, Asia Pacific (APAC) continues to develop rapidly. Tourism infrastructure improvements, more advanced telecommunications and digital payments access are all fueling travel bookings growth, and the online share of travel revenue is advancing quickly. This market sheet provides quick and easy access to Asia Pacific travel market sizing data from 2016-2022, including key sectors, segments and distribution channels.

Japan remains the second-largest travel market in APAC, well behind China, but is more than three times the size of India as well as Australia/New Zealand (ANZ). Market growth will accelerate to nearly 6% in 2020 due in part to Tokyo’s hosting of the Summer Olympics, before experiencing a correction in 2021. This report provides current data, charts and analysis on Japan’s travel market, with sizing and projections from 2016-2022.

Fueled partly by a surge in inbound travelers with a strong preference for digital booking, online travel bookings in Japan are growing more than twice as fast as the overall travel market. In addition, global OTAs including Expedia, Booking.com/Agoda and Ctrip/Trip.com are expanding their footprint in the country, further helping to drive online bookings. Meanwhile, suppliers and intermediaries in Japan’s rail space are introducing new technology to transform rail distribution and deliver a seamless trip planning, booking and riding experience. This publication presents a high-level view of the Japanese travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.

While online travel bookings in Japan are advancing rapidly, offline channels, including traditional retail agencies, remain vital and captured nearly six in 10 bookings in 2018. Both the air and hotel segments will see a continued shift toward online through 2020, fueled by investments into supplier-direct platforms and partnerships with OTAs. This report provides a top-level overview of Japan’s travel market, including background, key characteristics, market structure and major players in each segment.

Online travel in Australia-New Zealand is forecast to grow nearly 50% faster than the overall travel market, expanding 6-8% annually through 2022. While both suppliers and OTAs are helping to grow the overall online pie, online gains will be dominated by OTAs, whose share of total travel bookings will rise to 15% in 2022. This report provides current data, charts and analysis on the Australia-New Zealand travel market, with sizing and projections from 2016-2022.

Both Australian and New Zealand have strong destination appeal, and a record number of international tourists is fueling heavy competition in the air segment. Meanwhile, a seven-year alliance between Air New Zealand and Virgin Australia ended in October 2018, and new partnerships and carriers look to pick up the slack, particularly in the lucrative trans-Tasman market. This publication presents a high-level view of the Australian-New Zealand travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.

Improved performance for airlines – driven by a steady economy, increased traveler movement and the strengthening of local currencies – propelled the Australia-New Zealand travel market to grow a projected 5% in 2018. With online penetration of 44% in 2018, ANZ is one of the most mature online travel markets in Asia Pacific, though offline travel agencies remain a critical channel for complex leisure itineraries and packages in addition to business travelers. This report provides a top-level overview of the Australia-New Zealand travel market, including background, key characteristics, market structure and major players in each segment.

The total U.S. travel market is projected to expand a healthy 5% in 2018, while growth in online bookings continues to outpace the broader market. Although supplier websites are expected to grow slightly faster than OTAs, the balance between suppliers and intermediaries will remain unchanged through 2022. For suppliers and intermediaries alike, mobile transactions represent the strong channel for growth. This market sheet provides quick and easy access to U.S. travel market sizing data from 2016-2022, including key sectors, segments and distribution channels.

Despite economic and political challenges in the region, Europe’s travel market continues to expand. Gross travel bookings were projected to climb 2% in 2018, with most supplier segments projected to notch at least modest gains. Online bookings are advancing faster than the overall market, and most of the online growth is now coming from suppliers’ and OTAs’ mobile platforms. This market sheet contains, in spreadsheet format, the sizing data published in Phocuswright's Europe Online Travel Overview 2018 report, with quick and easy access to 2016-2022 data on key travel markets, segments and distribution channels.

Australia’s economy has enjoyed modest growth for the past several years, and rising consumer spending and increasing employment have been good news for the travel industry. Both outbound and overnight domestic trips have been on the rise, and this growth is expected to continue through 2022, though at a slightly lower rate. Commissioned by Google and based on a comprehensive consumer survey, this research provides a detailed profile of the Australian online leisure traveler.