Coney Dongre

Australia’s economy has enjoyed modest growth for the past several years, and rising consumer spending and increasing employment have been good news for the travel industry. Both outbound and overnight domestic trips have been on the rise, and this growth is expected to continue through 2022, though at a slightly lower rate. Commissioned by Google and based on a comprehensive consumer survey, this research provides a detailed profile of the Australian online leisure traveler.

The U.S. leisure travel market was projected to grow 3% in 2017, pushing the market to an all-time high. Online bookings, meanwhile, continue to outpace the broader market, and will advance at nearly twice the pace of the total market for the next several years. The U.S. Online Travel Overview Seventeenth Edition Market Sheet provides quick and easy access to U.S. travel market sizing data from 2015-2021, including key sectors, segments and distribution channels.

The Asia Pacific (APAC) travel market continues to reap the benefits of a vibrant economy and ongoing infrastructure development supporting travel and tourism, and as a result APAC is now the world’s largest regional travel market. Across the region, travel has become a popular lifestyle choice among the growing middle and upper classes, and travel gross travel bookings are projected to register high single-digit annual growth from 2017 to 2021. This report presents findings on the Asia Pacific leisure travel market, with sizing and projections from 2015-2021.

Buoyed by positive economic indicators and generally strong consumer confidence, the European travel market is projected to climb to an all-time high in 2017. Despite continued growth, key challenges could impact individual travel markets or the region overall in the coming years. This market sheet contains, in spreadsheet format, the sizing data published in Phocuswright's European Online Travel Overview Thirteenth Edition report, with quick and easy access to 2015-2021 data on key travel markets, segments and distribution channels.

China is among the world’s fastest-growing economies, and its travel market is projected to grow 9-11% annually for the next several years. This continued growth is being driven by more citizens joining the traveling class, improvements in transportation infrastructure, and suppliers and intermediaries tailoring their products to the Chinese traveler. This report provides market sizing, trends and analysis on the Chinese leisure travel market, with projections through 2021.

After years of rapidly rising adoption, mobile has become nearly ubiquitous for travelers. Mobile plays a role in every phase of trip life cycle, but data around the app landscape has been elusive. This report – in partnership with Apptopia – takes an in-depth look at the lay of the travel app land, analyzing more than 100 apps across the travel ecosystem. Topics covered include:

• Top travel apps by downloads and monthly active users
• Dynamics across the Android and iOS platforms
• Competitive analysis within and across travel segments: hotels, airlines, intermediaries and car rental/ground transportation
• Top apps across different segments

Mobile is poised to become the primary traveler touchpoint for travel brands. Purchase this report now to keep in step with this increasingly critical piece of the online travel puzzle.

India is the world’s fastest-growing major global economy, and has one of the fastest-growing travel markets as well. Strong gains in online travel continue to drive penetration upward, and by 2021, 45% of gross travel bookings will occur online. This report market presents sizing and projections for the Indian total and online travel markets for 2015-2021, along with analysis of the key segments, trends, players and challenges that characterize this dynamic market.

DMO Clickstream presents website performance analysis of the destination marketing organizations (DMOs) of the 10 most-visited countries by U.S. travelers. Phocuswright selected the countries by the number of inbound
U.S. travelers in 2016.

Japan is the second largest travel market in Asia Pacific, and one of the region’s most established online travel markets. While a number of factors are contributing to slowing domestic growth, the nation’s travel industry is responding by increasing its focus on attracting overseas travelers. This report presents market sizing and projections for the Japan total and online leisure/unmanaged business travel markets for 2014-2020, as well as key trends and challenges for the coming years.

Here are the hard facts about the online and total travel markets in the Asia Pacific region, presented in concise, easy-to-use tables.