Global Travel Market Report 2026

Summary

Global travel gross bookings rose 6% to nearly $1.7 trillion in 2025, with a slowing U.S. and a weaker dollar that inflated results in Europe, Latin America and Russia shaping the year—before the Middle East conflict and the closure of Gulf transit hubs made 2026 the weakest year in the forecast. Online channels keep pulling away from offline in every region, while suppliers hold their grip on direct online sales and OTAs lead only in hotels. Airlines and hotels remain the dominant segments and cruise grows fastest, while Russia, Brazil, India and Mexico post the strongest gains among the Top 15 markets. The outlook now hinges on how the conflict settles, how currency swings unwind and whether AI-led discovery steers online growth toward suppliers or OTAs.

This report delivers top-level takeaways for the global travel market, featuring charts and analysis on the key trends, segment highlights and market sizing datapoints that matter most.