Alicia Schmid
Director, Research
Ms. Schmid brings her 25+ years’ experience in market research to her role as Director of Research at Phocuswright. She has worked on both the client and supplier sides of research and with B2C and B2B audiences. Alicia specializes in translating business questions into research objectives and developing insights that drive growth while keeping the end-user’s behavior, attitudes, and needs at the center. She loves data and quantitative research but also has extensive experience with qualitative methodologies, including focus groups, 1:1 interviews, in-home, shop-along and usability. She has previously worked for notable companies including Michelin and Ryobi.
Alicia resides in South Carolina. In her spare time, she enjoys spending time with her family and pets, gardening, baking, and travelling.
GenAI and Emerging Tech Use Among Travelers
Category: Consumer Trends Published: January 2024 Analysts: Chris Thompson, Alicia Schmid US $395This article is derived from the findings of Phocuswright’s 2023 consumer travel surveys in Europe, Canada, and the United States, and explores travelers’ awareness of and attitudes toward GenAI and...
Europe Consumer Travel 2023: Major Markets Compared
Category: Consumer Trends Published: December 2023 Analysts: Chris Thompson, Alicia Schmid US $495This report is based on a comprehensive survey of U.K., France, Germany, Italy and Spain consumers who traveled in 2022, along with those who planned to travel in 2023. It compares these European...
U.S. Consumer Travel Report 2023
Category: Consumer Trends Published: October 2023 Analysts: Chris Thompson, Alicia Schmid US $995Phocuswright’s U.S. Consumer Travel Report 2023 provides a snapshot of American travelers’ recent behavior and travel sentiment in the post-pandemic environment. Based on a comprehensive survey of...
Spain Consumer Travel 2023
Category: Consumer Trends Published: October 2023 Analysts: Chris Thompson, Alicia Schmid US $495The number of Spanish travelers (and percent of the population traveling) grew precipitously post-pandemic. Like many, Spanish travelers intend to travel more going forward, but still hold some economic...
Italy Consumer Travel 2023
Category: Consumer Trends Published: October 2023 Analysts: Chris Thompson, Alicia Schmid US $495Italian travelers prioritize their trips highly: Following the pandemic, both the number of travelers and percent of the population traveling grew. Looking forward, the vast majority indicate a desire...