Alicia Schmid
Director, Research
Ms. Schmid brings her 25+ years’ experience in market research to her role as Director of Research at Phocuswright. She has worked on both the client and supplier sides of research and with B2C and B2B audiences. Alicia specializes in translating business questions into research objectives and developing insights that drive growth while keeping the end-user’s behavior, attitudes, and needs at the center. She loves data and quantitative research but also has extensive experience with qualitative methodologies, including focus groups, 1:1 interviews, in-home, shop-along and usability. She has previously worked for notable companies including Michelin and Ryobi.
Alicia resides in South Carolina. In her spare time, she enjoys spending time with her family and pets, gardening, baking, and travelling.
Italy Consumer Travel Report 2024
Category: Consumer Trends Published: July 2024 Analysts: Chris Thompson, Alicia Schmid US $495Travelers in France are still value travel spend highly Despite economic challenges, travel and tourism remain a high priority purchase. While travel incidence has not yet exceeded pre-pandemic levels...
France Consumer Travel Report 2024
Category: Consumer Trends Published: July 2024 Analysts: Chris Thompson, Alicia Schmid US $495The number of French travelers has reached a new high. Travel incidence also grew across all age groups, and there is strong intention to keep up leisure travel among the French populace going forward....
Germany Consumer Travel Report 2024
Category: Consumer Trends Published: June 2024 Analysts: Chris Thompson, Alicia Schmid US $495Travelers in Germany rank travel at the top of their discretionary spend priorities. Despite economic challenges, the number of German travelers in 2023 has officially exceeded pre-pandemic levels, and...
Spain Consumer Travel Report 2024
Category: Consumer Trends Published: May 2024 Analysts: Chris Thompson, Alicia Schmid US $495This report, based on a comprehensive survey of Spain travelers and those who plan to travel in the future, explores consumers’ trip-planning and purchasing behavior, and their attitudes toward travel...
Europe Consumer Travel Report 2024 (Series)
Category: Consumer Trends Published: May 2024 Analysts: Chris Thompson, Bing Liu, Alicia Schmid US $1,295This comprehensive report, based on a survey of European travelers and those who plan to travel in the future, explores consumers’ trip-planning and purchasing behavior, and their attitudes toward...