Analyst Fabián González

Fabián González

Market Analyst, SpainFabián González

In addition to his duties as Phocuswright's Spanish travel market analyst, Fabián González is also partner and manager of The Digital Band, a strategic and executive consulting firm, and partner and business development manager of digitalmeteo, a startup that combines big data and meteorology to develop predictive models.

Fabián left the telecom engineering field after five years to study hotel management, focusing in the application of technology and innovation. He spent six years as head of the IT department of the Spanish Hotel Institute for Technology. At the end of 2014, Fabián joined digitalmeteo as partner and business development manager to lead projects focused on the travel industry. In 2015, he co-founded The Digital Band to help early-stage businesses and projects reach their goals.

He is a speaker at national and international conferences as well as tourism universities. Fabián enjoys engaging with students - future colleagues - to raise awareness of the benefits of technology and innovation applications in the travel industry.

More from Fabián González

Spain Online Travel 2019: Key Developments

Spain Online Travel 2019: Key Developments

Category: Market Overview & Sizing Published: December 2019 Analysts: Fabian Gonzalez, David Juman, Cathy Walsh

The Spanish travel industry has celebrated several years of strong inbound visitation and a healthy domestic market. However, while tourism forecasts for 2019 remained positive in the first half of the...

Spain Online Travel 2019: By the Numbers

Spain Online Travel 2019: By the Numbers

Category: Market Overview & Sizing Published: December 2019 Analysts: David Juman, Cathy Walsh, Fabian Gonzalez

Though the Spanish travel market experienced rapid growth over the past several years as the country recovered from the global financial crisis, it is projected to decline roughly 2% in 2019 due to a...

Spain Online Travel Overview 2019

Spain Online Travel Overview 2019

Category: Market Overview & Sizing Published: December 2019 Analysts: Fabian Gonzalez, David Juman, Cathy Walsh US $795

The travel industry is the engine of the Spanish economy, and represents the largest sector in the country in GDP contribution terms. However, Spain faces several challenges that threaten its economy,...

Spain Online Travel 2018: By the Numbers

Spain Online Travel 2018: By the Numbers

Category: Market Overview & Sizing Published: November 2018 Analysts: Fabian Gonzalez, David Juman, Cathy Walsh

Although travel is among the most popular products purchased online by Spanish internet users, the country’s online travel penetration lags the European average, and will not reach the 50% mark before...

Spain Online Travel 2018: Key Developments

Spain Online Travel 2018: Key Developments

Category: Market Overview & Sizing Published: November 2018 Analysts: Fabian Gonzalez, David Juman, Cathy Walsh

Spain’s travel industry faces some challenges, most notably in the hotel segment, where private rentals pose a threat to traditional accommodations and competing destinations pressure Spanish hotels to...

Spain Online Travel Overview 2018

Spain Online Travel Overview 2018

Category: Market Overview & Sizing Published: November 2018 Analysts: Fabian Gonzalez, David Juman, Cathy Walsh US $795

Tourism is a crucial element of the Spanish economy, and the travel industry currently employs nearly 15% of the nation’s workforce. The travel distribution model in Spain differs dramatically for...

Spanish Online Travel Overview Thirteenth Edition

Spanish Online Travel Overview Thirteenth Edition

Category: Market Overview & Sizing Published: December 2017 Analysts: Fabian Gonzalez, David Juman, Cathy Walsh US $795

An uptick in international arrivals and the gradual recovery of domestic demand is fueling growth in the Spanish leisure travel market, with online bookings outpacing the broader market. Still, high...

Spanish Online Travel Overview Eleventh Edition

Spanish Online Travel Overview Eleventh Edition

Category: Market Overview & Sizing Published: December 2015 Analysts: Fabian Gonzalez, Charuta Fadnis, Cathy Walsh US $795

Following years of austerity and fiscal turmoil, Spain has emerged as a darling among European economies. A revitalized travel industry, buoyed by consecutive years of record-breaking inbound tourism,...