Phocal Point's data-focused metrics and intelligence supplements the Open Access subscription, creating a 360-degree view into what matters most to your business.

Use Phocal Point to compare and contrast data for market size, market share, segment share, channel share and online channel share (OTA and online supplier direct) per segment (air, car rental, hotel and rail). Phocuswright's proprietary travel industry market sizing data has projections through 2020. The tool visualizes data for 38 markets, with aggregation to the regional and global level. The figures are for gross bookings (US$B) - the retail value of travel sold over the Internet - after cancellations based on the location of the sales.

Evaluate the current and projected addressable market to support your strategy:

• What is the size of the global travel market?
• What percentage of global travel is online?
• Which regions have the highest year-over-year growths?
• Which regions have the most OTA bookings?
• What is the segment share (air, hotel) per region?
• Which countries are growing the fastest online?
• Which countries have the largest gross bookings?