Get the latest in travel industry highlights with our free weekly research articles and more. Sign up to get the latest delivered directly to your inbox.
1 in 3 travel startups are lodging-centric
January 2022Led by an acceleration of short-term rental startups, highlighting the consumer opportunities and related B2B technology and distribution needs of the segment, Lodging startups have collectively raised $12.4B since 2010.
The Critical Role of Independent Distribution in the U.S. Travel Industry
January 2022The U.S. travel sector has been badly affected by the COVID-19 crisis, although there are encouraging signs of a rapid recovery. Gross revenue is rallying and full recovery to 2019 levels is expected within the next several years.
Latin America travel market poised to hit $62.1B revenue by 2024
January 2022In the LatAm travel market, uncertainty is still present and travel companies must keep an observant position to see what happens in the coming months. However, with the new year upon us, the worst is behind the Latin America travel market. Here’s a complete overview of the LatAm market, with projections for 2022 in gross bookings, booking and channel data, a breakdown of country-specific data,...
Travel Tech: Creating Value and Driving Recovery
January 2022Return to 2019 revenue levels and growth is expected by 2025, as the recovery of the sector will be steady but slow. Given their key role in connecting buyers with sellers, travel intermediaries will play a significant role in this process.
7 gaps between AI proof vs. promise
January 2022The vision of completely automated, personalized processes using AI remains perfectly valid, but the reality of today's AI technology reflects a field that is still very much in the emerging stage. All AI initiatives should focus on enhancing human services, not just replacing them, and account for current limitations while planning for the future capabilities of AI technology.
Understand the startup landscape with these 10 findings
December 2021Phocuswright's latest analysis of the travel startup landscape reveals unique trends, problems and solutions that new entrants face in today's industry. The story of funding, acquisitions, favored verticals and founding geographies portray an evolving industry that companies of all segments and stages should pay attention to.
Everything you need to know about short-term rentals
December 2021New Phocuswright research explores how travelers view the strengths and weaknesses of hotels and short-term rentals, how they decide where to stay, and how providers across lodging categories can better cater to consumer demand.
Gender Equity in Travel 2021 - A Phocuswright and PhocusWire Webinar
December 2021Download the research deck and watch the event video.
The rapid growth of online travel in 5 charts
December 2021The theme of rapid digitization has caused a jump in online penetration. Here are 5 charts in 3 minutes that explain the growth.
SPACs and the future of travel investing
November 2021In the fourth quarter of 2020, the travel industry witnessed a frenzy of businesses planning to go public via special purpose acquisition companies (SPACs).
The decentralized computing future of travel
November 2021From a broad perspective, decentralized computing - and especially the implementation of smart contracts - brings a new level of transparency to the travel industry.
Travel still tops the priority list for U.K. consumers
November 2021For U.K. consumers, travel remains coveted, even in a tumultuous year when it was often unattainable.
10 things to know about the short-term rental traveler
October 2021Ahead of the publication of Phocuswright's fifth comprehensive research study on the short-term rental segment, here are 10 things to know about the short-term rental traveler, including who they are, their unique perspectives and lodging consideration sets.
Where Gen Z likes to travel and stay
October 2021Understanding Gen Z's unique spend patterns, planning preferences, travel interests and trip types allows companies to adapt their approach to this audience accordingly. Discover where they like to travel and stay.
Big tech regulation and travel
October 2021Calls to regulate Big Tech players including Alphabet (Google), Apple, Facebook and Amazon - as well as Chinese powerhouses like Alibaba and Tencent - have grown continually louder, especially after last week's hours-long outage of Facebook products, including global communication tool WhatsApp and Instagram. The current regulatory frenzy could impact the travel industry in several ways.
7 in 10 travelers prioritize flexible booking
October 2021Buying travel that has lenient cancellation, rebooking or refund policies is considered more important now than in pre-COVID days. However, most feel the burden should fall to travel companies. Travel companies are expected to maintain high standards of service, including in their policies regarding trip changes.
Travel expected vs. booked
September 2021As the world continues to navigate the pandemic, leisure travel is still sought after and valued by a plurality of travelers with age demographics playing a significant role in how travelers will proceed. Here’s a snapshot of consumer travel products expected in 2021 vs. booked in 2019/2020.
Rebuilding growth is a priority, but so too is reviving SE Asia's pre-pandemic dynamism
September 2021In the immediate future, a regional travel recovery will hinge on the interplay of three factors: the trajectory of the Delta variant, speed of national vaccination programs and shifts in government border policies. In August 2021, Singapore signaled its intention to gradually ease border restrictions with selected 'low-risk' countries. Other governments in the region are expected follow its lead...
5 APAC market developments to know
September 2021Strong brands, superior customer experience, increased suppliers' reliance on intermediaries, customers' inclination to use OTAs, and traditional agency business transition to online channels acted as a tailwind for OTAs growth. Here are 5 developments to keep your eye on.
5 key developments in the Russia travel market
September 2021Whether using online or offline distribution channels, Russians are rediscovering the tourism gems that their homeland offers, despite the pandemic restrictions. These types of in-country trips will fuel revenue increases for Russia's airlines, hotels, railways and tour operators in 2021. Here are 5 key trends and developments in the Russia travel market.
3 key behaviors of Gen Z travelers
September 2021Gen Z (born 1997-2003) is the youngest generation to come of age and contribute to overall travel spend. In contrast to their predecessors, these younger travelers are digital natives with an intuitive knack for all technologies that will help them reach their goals. Their booking behaviors align with their generational desires for flexibility and budget-consciousness.
OTAs vs. Supplier-direct bookings in Eastern Europe
August 2021While case counts fluctuate in mid-2021 and vaccine hesitancy persists, regional and domestic travel are the main lifeline for the industry. Recovery is taking foot, but unrolling slowly. In most segments, online penetration is rising, with particularly high mobile search use.
5 charts in 5 minutes: The current state of funding for travel startups
August 2021Pete Comeau, managing director, Phocuswright, shares 5 charts that illustrate the current state of the travel startup market: Funding by verticals, horizontals, funding annual change and more.
5 new developments on the business side of NDC
August 2021The debate continues surrounding the utility and economic feasibility of New Distribution Capability (NDC). The XML standard launched by IATA clearly solves certain issues, while not totally addressing a few technology gaps. Recent partnerships between airlines, GDSs and OBTs reveal economic-oriented objectives, but simultaneously pose some concerns regarding financial feasibility and technological...
How travelers will lead us into recovery in 5 charts
August 2021A lens into what recovery looks like.
A snapshot of airlines, hotels & lodging, rail and car rental in China
July 2021Domestic travel demand in 2021 will approach 2019 levels, enabling 54% growth that would push total travel bookings to US$127 billion. We've outlined key trends and data for four major segments in China’s travel market.
Profile of a loyalty member
July 2021Loyalty members enjoy special treatment from brands and appreciate a streamlined experience of knowing their favorite providers will serve them well, time and time again. That loyalty, however, is conditional on travel companies continuing to fulfill their customers' needs.
OTA bookings projected to climb 55% in Europe
July 2021Demand for leisure travel will escalate quickly, and OTAs are primed for a strong recovery. In 2021, OTA bookings are projected to climb 55%, with more modest (yet still double-digit) gains in subsequent years.
The top resources used for activity research
July 2021Here's a look at the top websites and resources used for activity research by U.S. travelers, with a highlight on differences by age.
A snapshot of consumer behavior and sentiment
June 2021In 2020, those who did opt to travel planned their trips differently. With a longer research stage and more all-online bookings, U.S. consumers made significant changes to their shopping behaviors.
5 things to know about products and purchase habits of U.S. travelers in 1 minute
June 2021More than three in five travelers plan to take a trip in 2021, as the impact of the pandemic eases.
Health changes that would increase comfort of traveling according to U.S. consumers
June 2021According to U.S. travelers, health and safety-related points were the most cited factors for increasing comfort in traveling again.
Two key developments in Japan's travel market
June 2021Consumer confidence, international border reopening and vaccination timelines will determine the progress of travel market recovery in Japan. Two key developments in this travel market revolve around airlines and dynamic packaging.
5 things to know about U.S. traveler intentions in 2021 in 1 minute
June 20212021 paints a polarized picture, featuring both hesitancy and a strong desire to resume travel. The impact of the coronavirus pandemic affects all travel segments and traveler demographics, but in distinct ways.
Three important questions on touchless tech
May 2021Many industry sectors have already implemented touchless technology, but important questions remain around how the industry is progressing.
5 things to know about the Middle East travel market in 1 minute
May 2021Though the total Middle East travel market declined 64% to US$29.5 billion in 2020, key markets in the region are showing clear signs of recovery, and are projected to gradually return to pre-pandemic levels over the next four years. Here are 5 things to know in less than 1 minute.
Phocuswright trend watch part 3: Digitization is a must for recovery in one minute
May 2021This one-minute video highlights four key dimensions in which change is taking place: business model, business process, organizational structure and business scope.
The cause of major channel shifts in Canada
May 2021In Canada, major channel shifts will continue through 2024 as online bookings expand. Momentum for airlines will give the supplier-direct online channel a projected 35% share of total gross bookings versus 29% in 2020.
4 key findings of the U.S. corporate travel market in less than 1 minute
April 20214 key findings around market size, policy & compliance, recovery expectations and priorities of travel managers.
Earning points and loyalty: Branded vs. redemption credit cards
April 2021Though consumer adoption is high, one of the inherent hurdles of loyalty programs is the infrequency of travel in a year, limiting travelers' opportunities to earn points and perks. Travelers have turned to travel credit cards to be rewarded for their purchases (more regularly, and not just on travel spend) and access travel benefits. Continue reading for top factors when deciding on card and...
How corporate travel will develop in the years to come
April 2021The corporate recovery will begin slowly, with gross bookings growing just 10% in 2021. Growth will accelerate the following year, and the corporate market is expected to grow to $121 billion by 2024.
Unique online dynamics in China's travel market
April 2021China is unique among the world's travel markets in that (among other factors) it took a major leap from offline to mobile and Google plays almost no role in travel discovery and shopping. Here's why China's online distribution has matured faster than other travel markets.
.png "health-immunity-passports")
7 principles for a standard health passport: Can travel get it right?
April 2021Several health passport design principles are emerging and initiatives should agree upon these 7 consolidated standards during development.
5 numbers to remember about the China travel market in 1 minute
April 2021In less than 1 minute, we present 5 critical numbers that we’ve dug out of our latest research report China Travel Market Report 2020-2024.
State of the segments: U.S. travel market in 1 minute
April 2021A quick look at the state of 7 segments: airlines, hotel & lodging, cruise, car rental, packaged travel, rail and OTAs – including projections and current developments.
4 big picture key findings in less than 3 minutes on the U.S. travel market
April 2021These are 4 big picture key findings from Phocuswright's latest travel research report: U.S. Travel Market Report 2020-2024.
Trend watch part 2: The post-pandemic future of travel in 1 minute
March 20214 global travel trends to watch out for as travel resumes.
5 charts in 3 minutes: APAC region
March 2021Phocuswright's managing director Pete Comeau presents 5 charts in 3 minutes about the APAC travel market, including recovery projections for China and Australia-New Zealand and air search trends by country.
Trend watch part 1: The post-pandemic future of travel in 1 minute
March 20214 global travel trends to watch out for as travel resumes.
5 numbers to remember for the Italy travel market in 1 minute
March 20215 important numbers/figures to remember for the Italy travel market, as it looks ahead to recovery.