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5 noteworthy stats about U.K. travelers

5 noteworthy stats about U.K. travelers

May 2024

5 noteworthy stats about U.K. travelers 5575 Traveler demand in the U.K. hit an all-time high in 2023. Across all age groups, travel incidence increased and travel spend remains a top priority for Britons. While some economic challenges persist, overall outlook towards future travel also remains largel

7 genai uses cases for consumer travel

7 GenAI use cases for consumer travel and internal operations

May 2024

While the interfaces for research, shopping and booking are the center of attention, several other GenAI use cases stand out on the consumer side.

minimizing hallucinations

Minimizing hallucinations in GenAI and LLMs

May 2024

Travel Innovation and Technology Trends 2024

Optimistic, nimble and reactive: A fresh start for U.S. airlines in 2024

Optimistic, nimble and reactive: A fresh start for U.S. airlines in 2024

May 2024

Optimistic, nimble and reactive: A fresh start for U.S. airlines in 2024 5575 Demand remains high for the U.S. airline industry, as it witnessed passenger numbers surpass pre-pandemic levels in 2023, with over 855 million passengers traveling through U.S. airports. Airline gross bookings continued thei

U.S. OTAs pass $100B revenue mark for first time

U.S. OTAs pass $100B revenue mark for first time

May 2024

4 key takeaways from latest U.S. OTA research 5575 As the digital landscape evolves, U.S. OTAs continue growing, with 2023 witnessing a solid yet decelerated 14% expansion in response to a stabilizing consumer demand post-pandemic. Despite anticipated longer-term stagnation, these platforms have cement

Unlocking Insights: Tour Phocuswright's Open Access Research Subscription

Unlocking Insights: Tour Phocuswright's Open Access Research Subscription

April 2024

We delve into the world of travel market intelligence with Phocuswright's Open Access research subscription.

Online event - Tripped Up: Why Trip Planning Startups Stumble

Online event - Tripped Up: Why Trip Planning Startups Stumble

April 2024

Hear from Mike Coletta, Manager of Research and Innovation at Phocuswright and Gilad Berenstein, investor and former founder of Utrip, on their personal experiences with trip planning startups and what Phocuswright’s startup data tells us about success and failure.

will cutting emissions cut into corporate travel

Will cutting emissions cut into corporate travel?

April 2024

Travel Innovation and Technology Trends 2024

5 things to know about the U.K. travel market in 2024 and beyond

5 things to know about the U.K. travel market in 2024 and beyond

April 2024

5 things to know about the U.K. travel market in 2024 and beyond 5575 In 2023, the U.K. travel market experienced significant growth, with gross bookings increasing 19%, driven by robust expansion in online bookings, mobile transactions, and key sectors like airlines and car rentals. To fully understan

Scandinavian airline market excels, but risks remain

Scandinavian airline market excels, but risks remain

April 2024

Scandinavian airline market excels, but risks remain 5575 In the Scandinavia travel market, the outlook through 2027 is positive, with double-digit growth expected each year as Scandinavian travelers indulge their wanderlust. However, while airline gross bookings are projected to surpass pre-COVID leve

Online event recording: The Long-Term Outlook on Short-Term Rentals: How to Thrive in a Shifting Market

Online event recording: The Long-Term Outlook on Short-Term Rentals: How to Thrive in a Shifting Market

April 2024

This interdisciplinary webinar bridges macro insights on U.S. travel demand, real estate and hospitality trends with practical financial and regulatory challenges that rental operators deal with on the ground. Segment experts and Phocuswright analyst Madeline List takes a nuanced and data-driven view on STRs’ next chapter.

Who should own the customer?

Who should own the customer?

April 2024

What if rather than a supplier or intermediary owning the customer profile, travelers themselves controlled their own personal information, choosing which suppliers and intermediaries to share specific details with? Enter the concept of self-sovereign identity (SSI).

research-roundup-1q24

Research Roundup 1Q24

April 2024

An overview of the research reports published in 1Q24.

us consumer travel report

U.S. Consumer Travel Report

March 2024

A true understanding of American travelers’ behavior and travel sentiment based on a comprehensive survey of leisure travelers.

Growth, increased arrivals, but an eye on cost in France

Growth, increased arrivals, but an eye on cost in France

March 2024

Growth, increased arrivals, but an eye on cost in France 5575 France's travel sector witnessed solid growth in 2023, climbing by 12% to over €55 billion, predominantly driven by the resurgence of international travel alongside strong domestic demand. The digital transformation for the French market is

keeping up with emerging tech

Is the travel industry keeping up with emerging tech?

March 2024

Emerging technologies have undoubtedly revolutionized many industries, yet the travel industry has not fully unleashed all their potentials. Looking forward, many will play a crucial role in meeting the evolving demands of global travelers, emphasizing sustainability, seamless journeys and hyper-personalized experiences.

us-corporate-travel-special-project

U.S. Corporate Travel Market: Insights and Outlook

March 2024

Participate in an updated study on the U.S. corporate travel landscape, focusing on current market sizing, evolving trends, and future projections.

us-short-term-rentals

U.S. Short-Term Rentals

March 2024

Examining perceptions, preferences, key trends, market size, tech adoption, inventory, opportunities and more.

Scroll, Heart, Fly: Social Media’s Impact on Travel

Scroll, Heart, Fly: Social Media’s Impact on Travel

March 2024

Inspired by the trends in the data, senior analyst Madeline List will lead this consumer research study that specializes in social media usage for trip planning and sharing.

Funding for short-term rental startups cooling but more resilient than other verticals

Funding for short-term rental startups cooling but more resilient than other verticals

March 2024

An analysis of Phocuswright's Travel Startups Interactive Database reveals new insights when comparing funding from 2022 through 3Q23 versus the past 10 years.

social-priority

From discovery page to destination

March 2024

The extremely wide reach of social networks also sparks fear that places will go viral too quickly for a destination to manage the resulting swarms of users intent on visiting trendy areas. Though these cases are likely to be fueled by a minority of travelers, that's expected to grow over time as social media gains even more traction.

Domestic tourism driving surge in India travel market

Domestic tourism driving surge in India travel market

February 2024

Indian travelers, especially the younger generations, perceive travel not merely as a recreational pursuit but as an integral part of their lifestyle. Middle class expansion, coupled with growing disposable incomes and a paradigm shift in cultural perspectives, have catalyzed a surge in tourism in recent years. Gross bookings for the India travel market grew 72% to $33.2 billion in 2022, ultimately...

Online event: Overview of the six biggest trends in travel innovation and technology 2024 by Mike Coletta

Online event: Overview of the six biggest trends in travel innovation and technology 2024 by Mike Coletta

February 2024

In this short online event, Phocuswright's manager of research and innovation presents the six biggest trends in travel innovation and technology for 2024. 

genai for what

Who’s using GenAI and for what?

February 2024

A look into the demographics of who's using GenAI.

U.S. travel agents: Proving to be resilient and thriving

U.S. travel agents: Proving to be resilient and thriving

February 2024

U.S. travel agents: Proving to be resilient and thriving 5575 As the online travel market has continued its evolution, changing business models and pandemic-era disruption have challenged traditional agencies and advisors. Throughout, travel agencies have proven resilient, and the market is thriving.

Economic, not just environmental, sustainability

Economic, not just environmental, sustainability

February 2024

Economic, not just environmental, sustainability How tourism spend can make a destination better 5575 The term "sustainability" has become synonymous with climate change in the common lexicon. While the importance of caring for the environment and the planet should not be understated, travelers can negl

The 2024 guide to travel innovation and tech

The 2024 guide to travel innovation and tech

January 2024

The most significant innovation trends in travel technology and distribution for 2024 and beyond

research roundup january

Phocuswright research roundup

January 2024

10 reports that should be on your radar.

Travelers’ comfort using GenAI tech

Travelers’ comfort using GenAI tech

January 2024

Since ChatGPT made its grand debut in late 2022, endless discussion (and some anxiety) about generative AI’s (GenAI's) potential uses, drawbacks and dangers, has naturally followed. Moving quickly, the travel industry has embraced it in full force. Many companies have recognized the technology’s potential in multiple arenas of business, including with consumer-facing interactions.

Looking ahead in the Northeast Asia travel market

Looking ahead in the Northeast Asia travel market

January 2024

Night Tourism, also known as the Night Economy, is a hot topic in China and Northeast Asia. Destinations are seeking to correct a shortfall of leisure spending at night compared to the daytime. In Taiwan, Klook launched a digital pass for visitors to earn discounts while exploring Taipei's night street food markets and sampling local dishes. Looking ahead, night tourism, in addition to two more key...

Growth of global short-term rental bookings slowing as significant volume shifts back to hotels

Growth of global short-term rental bookings slowing as significant volume shifts back to hotels

January 2024

Overtourism taxes travelers, destinations and locals alike. Often overlooked as a key susAfter two and a half years of remarkable pandemic-fueled expansion, growth of global short-term rental (STR) bookings is slowing as significant volume shifts back to hotels. Travelers have experienced the peaks and valleys of the STR segment, and overall find themselves in a more discerning place. With certain...

Do travelers connect overtourism and sustainability?

Do travelers connect overtourism and sustainability?

January 2024

Overtourism taxes travelers, destinations and locals alike. Often overlooked as a key sustainability facet, crowd management and visitor volume control has become vital in the current conservation and green development conversations. In its milder form, overtourism is a nuisance. At its extremes, it can threaten access to critical or even life-saving resources. Consumers may express a desire to...

top 10 research insights articles of 2023

The most popular Phocuswright Research Insights articles of 2023

December 2023

The top 10 most-read Research Insights articles of 2023, published weekly in the Phocuswright newsletter.

fintech illustration

What's new in fintech for travel?

December 2023

The need to address consumer anxiety about payments and travel disruptions has fueled the growth in fintech in the travel industry, in some ways blurring the lines between insurance products and fintech solutions. As more fintech companies enter the travel industry with multiple payment solutions that address the forces impacting payment tech, new methods of simplifying payment will continue to...

4 trends point to positive outlook for major European markets

4 trends point to positive outlook for major European markets

December 2023

Consumers in the U.K., France, Germany, Italy and Spain consistently rank travel as their highest-priority discretionary spending area, across a range of possible categories for spending their discretionary income. However, there are key differences in travel behavior across these markets.

A different type of sustainability research

A different type of sustainability research

December 2023

Travelers often have good intentions, but they lack an understanding of how to travel sustainably, and sustainability considerations rarely impact their trip decisions. Knowledge of travelers' awareness of the issues, motivations to travel sustainably, travel behaviors and how much responsibility they are willing to take for the health of the destinations they visit is crucial for the industry as it...

state of travel funding

This is the state of travel funding in 2023

November 2023

This article is part of a content series that explores some of the most impactful innovation and technology-driven trends that will influence the travel industry in 2023 and beyond.

Inside the Machine: The Phocuswright Conference 2023 Focuses on What Could Be

Inside the Machine: The Phocuswright Conference 2023 Focuses on What Could Be

November 2023

The travel industry has never been one to rest on its laurels and this year was no exception. While the current travel environment remains positive, if not tenuous considering ongoing conflicts around the world, there is still much work to be done.

Two must-see research presentations: Sustainability dissonance and the state of travel funding

Two must-see research presentations: Sustainability dissonance and the state of travel funding

November 2023

At last week’s Phocuswright Conference, Phocuswright analysts presented research from two of our newest reports on the gap between belief vs. behavior on sustainability and the current state of travel funding. These must-see sessions are now available.

rewards vs loyalty

Travel rewards vs. loyalty – what’s the difference?

November 2023

This article is part of a content series that explores some of the most impactful innovation and technology-driven trends that will influence the travel industry in 2023 and beyond.

Will these 5 U.S. consumer trends continue into 2024?

Will these 5 U.S. consumer trends continue into 2024?

November 2023

Will these 5 U.S. consumer trends continue into 2024? 5575 The U.S. traveler population surged to its highest point ever in 2022, driven by strong travel incidence. Among age groups, travel incidence recovered most strongly among those over 45 years old, with both spend and frequency improving accordin

Evolving fintech in super apps

Evolving fintech in super apps

October 2023

The concept of the super app originated in Asia, but a growing number of Western companies aim to emulate these all-in-one mobile powerhouses. Super apps integrate high-usage services like transportation, messaging or payments with other functionalities, so that users return to the apps constantly – an aspect that appeals greatly to the travel industry. For Western travel industry players,...

Looking ahead in the Latin America travel market

Looking ahead in the Latin America travel market

October 2023

Latin America’s travel market experienced a second year of strong double-digit growth in 2022, as gross bookings climbed 37% to $48.2 billion, largely driven by domestic and intra-regional travel. While travel interest remains high, the region remains beleaguered by economic crises. As a mobile-first market, Latin America is positioned to see higher online penetration in several segments. While some...

Take this quiz about the German traveler

Take this quiz about the German traveler

October 2023

Think you know the average German traveler? Take this quiz to find out.

LCCs capture increased share of growing market in ANZ region

LCCs capture increased share of growing market in ANZ region

October 2023

LCCs capture increased share of growing market in ANZ region 5575 Gross bookings for the Australia-New Zealand travel market grew 69% to $26.1 billion in 2022, driven by the reignition of international travel following relaxation of COVID-era travel restrictions. While travel gross bookings are not ant

Profile of the French traveler

Profile of the French traveler

September 2023

Travelers in France are still value travel spend highly. Despite economic challenges, travel and tourism remain a high priority purchase. Here’s a profile of the French traveler, highlighting how advance they book, who they're traveling with and if they’re working on their travels.

ota-looking-ahead

4 things to know about the future of the U.S. OTA market

September 2023

The U.S. hotel & lodging market did not just recover in 2022, it prospered. High demand lifted average daily rates (ADR) and occupancy, leading to a record-breaking year as room revenue swept past pre-pandemic highs according to new Phocuswright research.

Female and male taking photo

Mobile-first bodes well for supplier-direct in LATAM

September 2023

Latin America’s travel market experienced a second year of strong double-digit growth in 2022, as gross bookings climbed 37% to $48.2 billion, largely driven by domestic and intra-regional travel. While travel interest remains high, the region remains beleaguered by economic crises. As a mobile-first market, Latin America is positioned to see higher online penetration in several segments. While some...

China Travel Market Report

Key barometers of Chinese travel and its emerging behavioral and spending patterns

September 2023

In China, the future looks promising, and 2023 and onward are projected to feature robust growth. While travel gross bookings are not anticipated to surpass 2019 totals until 2024, recovery and rebuilding are underway, thanks to nimble suppliers and intermediaries, and consumers’ passion for both domestic and international travel.

View of europe

Travel (once again) tops the list of spending priorities in the U.K.

August 2023

In the U.K., despite challenging market conditions, travel and tourism remain a high priority purchase for consumers. In fact, travel incidence has exceeded pre-pandemic levels for the British market.