Research UpdateAnalyst: Phocuswright Research
With technology, online, mobile and user experience all firmly entrenched in travel, where does the travel agent (adviser) fit in the buying cycle? Phocuswright has been researching the travel agency distribution landscape in the U.S. since 2006. In the initial study, we assumed travel agency extinction - and were proved wrong. With business models changing, the need for professional and personal services remained high through 2013. What about now?