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The democratization of digital marketing

January 2021

SEM and influencer marketing are helping to democratize digital marketing for travel companies of all sizes and shapes.

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Travelers are eager to get back to business

January 2021

As the end of 2020 nears, many questions remain unanswered, and the impact and uncertainty COVID-19 continue to haunt all stakeholders in meetings and event travel. The question of when the industry will return ultimately depends on a complicated mix of science, government, employer policy and traveler confidence.

person under tree

Best- and worst-case scenarios for the Latin America travel market

December 2020

A best-case scenario, in which a vaccine becomes globally available early in 2021 and Latin American coronavirus cases (and deaths) experience a marked and steady decline, would boost recovery above pre-pandemic levels as soon as 2022, when revenue could exceed $66 billion.

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6 key trends about funding and the state of startups in 2020

December 2020

2020 is on track for the lowest number of funding rounds since 2013. The COVID-19 pandemic is significantly suppressing funding to travel startups in 2020, but not all regions or segments are being affected equally. Here are 6 key trends from the latest Phocuswright research on travel startups.

Latin America's Travel Market: Sights Set on 2021 Recovery

Latin America's Travel Market: Sights Set on 2021 Recovery

December 2020

Phocuswright developed LatAm/Talk to bring together the community of travel leaders focused on the Latin American market. This resilient group will share experiences, discuss and debate data and trends and gain consensus on what it will take to bring back travel and tourism in the region.

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Charting the recovery

December 2020

Through a research partnership, Phocuswright and Tripadvisor has found there are some emerging trend lines that could point to long-term behavior changes in the way people travel that go beyond COVID-19.

pc20 loyalty revisited

Loyalty revisited

November 2020

Loyalty programs have been a pillar for travel brands wanting to attract and establish strong, long-lasting bonds relationships with consumers. In the midst of a travel shutdown, can brands look to loyalty programs and feel confident they have a loyal customer base? Or do programs need to be revisited?

Strategizing for Recovery: Latin America's Travel Market is Down, But Not Out

Strategizing for Recovery: Latin America's Travel Market is Down, But Not Out

November 2020

On December 10, 2020, Phocuswright hosts the inaugural LatAm/Talk event (with free tickets) to dive into this new research, educate travel leaders in Latin America about market trends, and create direct conversations with key players in the region - all with a focus on recovery in 2021.

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Announcing Phocuswright Conference Online 2020 Innovation: Summit and Launch Winners

November 2020

Travel industry research authority Phocuswright has announced the award winners of the November 12, 2020 Phocuswright Innovation Platform programs, Summit and Launch.

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Innovation: Summit and Launch preview

November 2020

Promoting innovation in travel means supporting the startup community and giving companies of all stages a platform for new products and ideas. Here are 14 companies leading the innovation in travel.

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7 ways 5G can supercharge the travel experience and operations

November 2020

Travel companies should take action on developing 5G applications now, recognizing that every small step forward marks progress toward the 5G future that technologists have long been buzzing about. These are the 7 ways 5G can impact the travel industry.

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Travelers' evolving concerns and attitudes toward transport, lodging, cruise and activities

October 2020

Travelers are less comfortable with/associate perceived health risks to these forms of transportation, lodging and travel activities.

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Who's not traveling and why?

October 2020

The people who intend to travel only tell one side of the story.

ocean at sunset

Traveler attitude, intent and behavior

October 2020

In the face of new hardships that come with COVID-19, more than half of travelers in nearly all markets say leisure travel is still an important piece of their lifestyle. But trip-planning and traveling, as well as shifting perceptions of transport, lodging, cruise and activities, become complex exercises in the wake of COVID-19 and require travelers to undertake new considerations.

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What can past consumer data tell us in the time of COVID-19?

October 2020

Consumer travel patterns can help to predict what travelers do next. Phocuswright's latest travel research report series provides a snapshot of consumer behavior and sentiment immediately before COVID-19 transformed the world.

7 key developments in China’s major segments

7 key developments in China’s major segments

September 2020

In China, travel increased with the lifting of local restrictions in March and April, and the government introduced discounting initiatives to stoke demand for travel as the public health situation improved. However, these efforts can only bring travel demand so far while the threat of the virus and economic uncertainty loom. Here are the key developments in China’s major segments: air, hotel &...

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Travel continues to be central to people's lives

September 2020

Throughout this pandemic, Phocuswright research has indicated that travel continues to be central to people's lives. A majority of the European and American travelers we surveyed recently say it's core to their identity.

EC20 madeline list

2 key factors for traveling again

September 2020

In the winding path to recovery, travel companies should be aware of two important factors for European travelers: flexibility and control.

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The path to recovery in Travel's Next Era

September 2020

Phocuswright’s primary research in five major European markets explores travelers’ sentiment, motivations and attitudes in a changing landscape, and offers pointers on what travel providers can do to encourage them to venture out. This full presentation is available to Phocuswright Europe Online 2020 attendees only.

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Innovation Summit and Launch winners, plus highlights from week one of Phocuswright Europe Online 2020

September 2020

Winners of the day include Iomob, Hotelmize and HalalBooking. Summary of week one of Phocuswright Europe Online 2020.

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Size of the Japan travel market and 2020 outlook

August 2020

Once the leader in regional online penetration, Japan now has the lowest online share of travel gross bookings among all major travel markets in APAC, including Australia/New Zealand, China and India. In 2020, online penetration is predicted to grow incrementally in Japan but will remain well below the 50% mark.

The two indicators for business travel to resume

The two indicators for business travel to resume

August 2020

When and how meetings and event travel can return in the U.S. is at the mercy of science, the country's ability to control the outbreak, and the lifting of government restrictions on permissible group size. Travelers assessing whether they will attend a meeting or event will look to government guidance and infection levels the most.

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COVID-19 resources for you

August 2020

We're here to help you through this challenging period with analyst expertise, PhocusWire resources and the Phocuswright community of partners, brands and contributors. It's important to keep up-to-date on all of the news impacting the industry, so we’ve put together all of the resources we have.

Global air trends

Global air trends

August 2020

In their efforts to stay afloat, airlines have taken drastic measures, including furloughs, buyouts and layoffs. And despite numerous countries opening up their borders, it is unclear when travelers will get over their apprehension and feel comfortable taking to the skies again.

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InPhocus, Episode 20 - Looking to Russia for a different perspective

August 2020

Guest Max Kraynov, CEO of Aviasales, touches on the different approach (both physically and in the psyche of many of its citizens) that Russia has taken to tackling the coronavirus. And, of course, how it relates back to travel and the recovery of the tourism sector in Russia.

Latin America: Gross bookings expected to decrease 59% overall

Latin America: Gross bookings expected to decrease 59% overall

August 2020

The coronavirus pandemic will put an end to any travel market recovery in 2020. Gross bookings are expected to decrease 59% overall in the region with each country suffering revenue declines ranging from 44-63%.

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InPhocus, Episode 19 - People want to move again

August 2020

In this episode of InPhocus we examine a new report from Phocuswright and 3Victors that goes into a lot of detail about where travelers are considering going to. It examines search queries by travelers in a number of countries and regions around the globe, giving some early indication as to what destinations are on their minds.

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U.K. travel market outlook and key developments

July 2020

U.K. total gross bookings in 2020 are expected to drop 55% to £22.6 billion. This Research Insights article highlights key developments and outlook for the remainder of the year.

Will super apps replace travel apps?

Will super apps replace travel apps?

July 2020

There is no question that super apps represent a potentially disruptive phenomenon to the travel industry. Travel companies have invested millions in their smartphone apps to promote and leverage the unique advantages of the mobile channel. But are these investments now in jeopardy, due to the emergence of super apps?

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InPhocus, Episode 18 - Innovators are primed and ready

July 2020

Despite the focus on recovery, there is a sense that the industry is listening and waiting to see what emerges. To discuss these areas of opportunity and how brands can take advantage, InPhocus talks to U.K.-based Charlotte Lamp Davies of A Bright Approach, a well-known consultant and advisor to a number of startups and established brands. Phocuswright's Charuta Fadnis and Mike Coletta are your...

The products and purchase habits that consumers will return to

The products and purchase habits that consumers will return to

July 2020

Phocuswright’s latest U.S. consumer research on travel product consumption highlights the products and purchase habits that consumers will return to as travel restrictions are eased and travelers feel fully comfortable resuming their earlier leisure travel behavior.

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InPhocus, Episode 17 - Destinations, it's over to you now

July 2020

We spoke to destination management expert Doug Lansky in the first few weeks of the pandemic. With the Destination X series now paused as the industry attempts to get back on its feet (AKA "recovery mode"), we wanted to reflect with Lansky on how the series had been received and his hopes, three months on, for the future.

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What recovery looks like in the French travel market

July 2020

Despite the loosening of travel restrictions, the short-term outlook for the travel market in France remains poor, with gross revenue expected to fall by more than 52% in 2020, compared to 2019 figures.

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InPhocus, Episode 16 - Tales with some optimism

July 2020

Klaus Kohlmeyer of hotel tech vendor IDEAS set out to capture many of tales from hoteliers over the last few months. In the latest episode of InPhocus, we speak to him about that collection of interviews for his podcast, Unconstrained Conversations.

HotelForecastChicago

COVID-19 Hotel Forecast: Chicago

July 2020

Like other cities that introduced strict lockdowns, the negative impact on revenue per available room (RevPAR) has been severe, especially for Chicago's city-center properties. Amidst some solid progress in stats such as Chicago's 90-day YoY RevPAR disruption forecast and demand/hotel occupancy, other areas - lack of group business, capacity restrictions, the unknown Phase 5 timeline, loan...

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2020 outlook and sizing for the German travel market

July 2020

For the summer season, Phocuswright expects that many of the main destinations will open their borders to receive German tourists. 

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InPhocus, Episode 15 - Racial diversity should be the challenge we accept and win

June 2020

For the latest episode of InPhocus, we spoke to Jamie-Lee Abtar, executive director of U.K.-based BAME Women In Travel, to learn more about the organization and what new steps brands should be considering.

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U.S. short term rental demand climbing

June 2020

The rental traveler population continues to skew younger than the U.S. traveler population overall, with more than four in 10 rental travelers under age 35. However, travelers 55 and older are the fastest-growing demographic of rental travelers.

Travel activities planning and booking go digital

Travel activities planning and booking go digital

June 2020

More activity providers' have gotten onboard with the digital times in recent years. In addition, online aggregators have taken an interest in capitalizing on the opportunity, allowing the segment shift from offline to online to accelerate. This has changed how travelers engage with activities throughout the trip life cycle.

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InPhocus, Episode 14 - So, we're going to launch this during a pandemic

June 2020

Bryan Porter, OpenJaw's chief commercial officer, tells us about how a project can come together in the midst of the most trying of circumstances.

U.S. segments: key developments and outlook

U.S. segments: key developments and outlook

June 2020

Even though annual growth slowed considerably to just 2% in 2019 due to fears of a looming economic slowdown, Americans were still planning their vacations - all the way up to mid-March. 

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InPhocus, Episode 13 - Open for business, figuring out change

June 2020

Luuc Elzinga, president of Netherlands-based Tiqets, which takes bookings for big-ticket attractions around the world, joins Kevin May of PhocusWire and research analyst Alice Jong of Phocuswright on the latest episode of InPhocus to talk about the issues that many suppliers are facing.

Hotel Forecast Toronto

COVID-19 Hotel Forecast: Toronto

June 2020

Ontario's occupancy has risen to just above 22%. In line with the global trend, occupancies for the province as a whole and the greater Toronto region have been higher than the city's downtown core, with large convention and business-oriented hotels suffering the greatest disruption.

Hotel Forecast Key West

COVID-19 Hotel Forecast: Key West

June 2020

Key West is in the enviable position of having successfully contained the local spread of the virus, while enabling a relatively rapid rebound. For hoteliers having survived over two months of single-digit occupancy, the worst is hopefully behind them.

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InPhocus, Episode 12 - Right place, right time for a travel startup

May 2020

The CEO of FindHotel, a Netherlands-based hotel booking platform, which has survived the coronavirus outbreak from an operational perspective, Oz Har Adir, speaks to us on the latest episode of InPhocus about the situation in the Netherlands for startups and how he has managed to keep the brand's team in place, monitor the market and look at new opportunities.

HotelForecast-Dallas

COVID-19 Hotel Forecast: Dallas

May 2020

The occupancy growth trend for Dallas is positive, and the city's normally low-performing July may be a blessing in disguise. 

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InPhocus, Episode 11 - An opportunity for NDC post-coronavirus

May 2020

Norm Rose, a Phocuswright analyst and veteran travel technology consultant, thinks the reset phase that airlines currently find themselves in will accelerate NDC as a standard (and more) in aviation.

HotelForecast-Sydney

COVID-19 Hotel Forecast: Sydney

May 2020

As a result of measures taken in the city, Los Angeles' rate of RevPAR decline across the weekly forecasts covering the six weeks between March 29 and May 3 has not been nearly as steep as other U.S. gateway cities like New York, Boston and San Francisco. Differences in YoY RevPAR variance for March and April showed that the impact on Los Angeles was less severe than for most major markets. This...

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InPhocus, Episode 10 - Farelogix tells all on the failed Sabre deal

May 2020

In this latest episode of InPhocus, PhocusWire's Kevin May talks to Jim Davidson, CEO of Farelogix, to get his take on the entire story, including the background to the deal, the court case, the decision to nix the acquisition two weeks ago and what's next for the business.

Hotel Forecast Los Angeles

COVID-19 Hotel Forecast: Los Angeles

May 2020

As a result of measures taken in the city, Los Angeles' rate of RevPAR decline across the weekly forecasts covering the six weeks between March 29 and May 3 has not been nearly as steep as other U.S. gateway cities like New York, Boston and San Francisco. Differences in YoY RevPAR variance for March and April showed that the impact on Los Angeles was less severe than for most major markets. This...