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Domestic tourism driving surge in India travel market

Domestic tourism driving surge in India travel market

February 2024

Indian travelers, especially the younger generations, perceive travel not merely as a recreational pursuit but as an integral part of their lifestyle. Middle class expansion, coupled with growing disposable incomes and a paradigm shift in cultural perspectives, have catalyzed a surge in tourism in recent years. Gross bookings for the India travel market grew 72% to $33.2 billion in 2022, ultimately...

Online event: Overview of the six biggest trends in travel innovation and technology 2024 by Mike Coletta

Online event: Overview of the six biggest trends in travel innovation and technology 2024 by Mike Coletta

February 2024

In this short online event, Phocuswright's manager of research and innovation presents the six biggest trends in travel innovation and technology for 2024. 

genai for what

Who’s using GenAI and for what?

February 2024

A look into the demographics of who's using GenAI.

U.S. travel agents: Proving to be resilient and thriving

U.S. travel agents: Proving to be resilient and thriving

February 2024

U.S. travel agents: Proving to be resilient and thriving 5575 As the online travel market has continued its evolution, changing business models and pandemic-era disruption have challenged traditional agencies and advisors. Throughout, travel agencies have proven resilient, and the market is thriving.

Economic, not just environmental, sustainability

Economic, not just environmental, sustainability

February 2024

The term "sustainability" has become synonymous with climate change in the common lexicon. While the importance of caring for the environment and the planet should not be understated, travelers can neglect cultural and economic sustainability in the face of the climate crisis.

The 2024 guide to travel innovation and tech

The 2024 guide to travel innovation and tech

January 2024

The most significant innovation trends in travel technology and distribution for 2024 and beyond

research roundup january

Phocuswright research roundup

January 2024

10 reports that should be on your radar.

Travelers’ comfort using GenAI tech

Travelers’ comfort using GenAI tech

January 2024

Since ChatGPT made its grand debut in late 2022, endless discussion (and some anxiety) about generative AI’s (GenAI's) potential uses, drawbacks and dangers, has naturally followed. Moving quickly, the travel industry has embraced it in full force. Many companies have recognized the technology’s potential in multiple arenas of business, including with consumer-facing interactions.

Looking ahead in the Northeast Asia travel market

Looking ahead in the Northeast Asia travel market

January 2024

Night Tourism, also known as the Night Economy, is a hot topic in China and Northeast Asia. Destinations are seeking to correct a shortfall of leisure spending at night compared to the daytime. In Taiwan, Klook launched a digital pass for visitors to earn discounts while exploring Taipei's night street food markets and sampling local dishes. Looking ahead, night tourism, in addition to two more key...

Growth of global short-term rental bookings slowing as significant volume shifts back to hotels

Growth of global short-term rental bookings slowing as significant volume shifts back to hotels

January 2024

Overtourism taxes travelers, destinations and locals alike. Often overlooked as a key susAfter two and a half years of remarkable pandemic-fueled expansion, growth of global short-term rental (STR) bookings is slowing as significant volume shifts back to hotels. Travelers have experienced the peaks and valleys of the STR segment, and overall find themselves in a more discerning place. With certain...

Do travelers connect overtourism and sustainability?

Do travelers connect overtourism and sustainability?

January 2024

Overtourism taxes travelers, destinations and locals alike. Often overlooked as a key sustainability facet, crowd management and visitor volume control has become vital in the current conservation and green development conversations. In its milder form, overtourism is a nuisance. At its extremes, it can threaten access to critical or even life-saving resources. Consumers may express a desire to...

top 10 research insights articles of 2023

The most popular Phocuswright Research Insights articles of 2023

December 2023

The top 10 most-read Research Insights articles of 2023, published weekly in the Phocuswright newsletter.

fintech illustration

What's new in fintech for travel?

December 2023

The need to address consumer anxiety about payments and travel disruptions has fueled the growth in fintech in the travel industry, in some ways blurring the lines between insurance products and fintech solutions. As more fintech companies enter the travel industry with multiple payment solutions that address the forces impacting payment tech, new methods of simplifying payment will continue to...

4 trends point to positive outlook for major European markets

4 trends point to positive outlook for major European markets

December 2023

Consumers in the U.K., France, Germany, Italy and Spain consistently rank travel as their highest-priority discretionary spending area, across a range of possible categories for spending their discretionary income. However, there are key differences in travel behavior across these markets.

A different type of sustainability research

A different type of sustainability research

December 2023

Travelers often have good intentions, but they lack an understanding of how to travel sustainably, and sustainability considerations rarely impact their trip decisions. Knowledge of travelers' awareness of the issues, motivations to travel sustainably, travel behaviors and how much responsibility they are willing to take for the health of the destinations they visit is crucial for the industry as it...

state of travel funding

This is the state of travel funding in 2023

November 2023

This article is part of a content series that explores some of the most impactful innovation and technology-driven trends that will influence the travel industry in 2023 and beyond.

Inside the Machine: The Phocuswright Conference 2023 Focuses on What Could Be

Inside the Machine: The Phocuswright Conference 2023 Focuses on What Could Be

November 2023

The travel industry has never been one to rest on its laurels and this year was no exception. While the current travel environment remains positive, if not tenuous considering ongoing conflicts around the world, there is still much work to be done.

Two must-see research presentations: Sustainability dissonance and the state of travel funding

Two must-see research presentations: Sustainability dissonance and the state of travel funding

November 2023

At last week’s Phocuswright Conference, Phocuswright analysts presented research from two of our newest reports on the gap between belief vs. behavior on sustainability and the current state of travel funding. These must-see sessions are now available.

rewards vs loyalty

Travel rewards vs. loyalty – what’s the difference?

November 2023

This article is part of a content series that explores some of the most impactful innovation and technology-driven trends that will influence the travel industry in 2023 and beyond.

Will these 5 U.S. consumer trends continue into 2024?

Will these 5 U.S. consumer trends continue into 2024?

November 2023

Will these 5 U.S. consumer trends continue into 2024? 5575 The U.S. traveler population surged to its highest point ever in 2022, driven by strong travel incidence. Among age groups, travel incidence recovered most strongly among those over 45 years old, with both spend and frequency improving accordin

Evolving fintech in super apps

Evolving fintech in super apps

October 2023

The concept of the super app originated in Asia, but a growing number of Western companies aim to emulate these all-in-one mobile powerhouses. Super apps integrate high-usage services like transportation, messaging or payments with other functionalities, so that users return to the apps constantly – an aspect that appeals greatly to the travel industry. For Western travel industry players,...

Looking ahead in the Latin America travel market

Looking ahead in the Latin America travel market

October 2023

Latin America’s travel market experienced a second year of strong double-digit growth in 2022, as gross bookings climbed 37% to $48.2 billion, largely driven by domestic and intra-regional travel. While travel interest remains high, the region remains beleaguered by economic crises. As a mobile-first market, Latin America is positioned to see higher online penetration in several segments. While some...

Take this quiz about the German traveler

Take this quiz about the German traveler

October 2023

Think you know the average German traveler? Take this quiz to find out.

LCCs capture increased share of growing market in ANZ region

LCCs capture increased share of growing market in ANZ region

October 2023

LCCs capture increased share of growing market in ANZ region 5575 Gross bookings for the Australia-New Zealand travel market grew 69% to $26.1 billion in 2022, driven by the reignition of international travel following relaxation of COVID-era travel restrictions. While travel gross bookings are not ant

Profile of the French traveler

Profile of the French traveler

September 2023

Travelers in France are still value travel spend highly. Despite economic challenges, travel and tourism remain a high priority purchase. Here’s a profile of the French traveler, highlighting how advance they book, who they're traveling with and if they’re working on their travels.

ota-looking-ahead

4 things to know about the future of the U.S. OTA market

September 2023

The U.S. hotel & lodging market did not just recover in 2022, it prospered. High demand lifted average daily rates (ADR) and occupancy, leading to a record-breaking year as room revenue swept past pre-pandemic highs according to new Phocuswright research.

Female and male taking photo

Mobile-first bodes well for supplier-direct in LATAM

September 2023

Latin America’s travel market experienced a second year of strong double-digit growth in 2022, as gross bookings climbed 37% to $48.2 billion, largely driven by domestic and intra-regional travel. While travel interest remains high, the region remains beleaguered by economic crises. As a mobile-first market, Latin America is positioned to see higher online penetration in several segments. While some...

China Travel Market Report

Key barometers of Chinese travel and its emerging behavioral and spending patterns

September 2023

In China, the future looks promising, and 2023 and onward are projected to feature robust growth. While travel gross bookings are not anticipated to surpass 2019 totals until 2024, recovery and rebuilding are underway, thanks to nimble suppliers and intermediaries, and consumers’ passion for both domestic and international travel.

View of europe

Travel (once again) tops the list of spending priorities in the U.K.

August 2023

In the U.K., despite challenging market conditions, travel and tourism remain a high priority purchase for consumers. In fact, travel incidence has exceeded pre-pandemic levels for the British market.

dynamic-pricing

Are dynamic bundles personalization?

August 2023

This article is part of a content series that explores some of the most impactful innovation and technology-driven trends that will influence the travel industry in 2023 and beyond.

lighthouse at sunset

U.S. online channel share expected to remain unchanged through 2026

August 2023

Changing traveler behavior from 2020-2022 has brought about several noteworthy shifts, some of which are expected to endure for a considerable period, particularly related to travel distribution. Online supplier-direct channels' share of the total travel market grew from 34% in 2019 to 41% in 2022. Focused marketing efforts by OTAs, in conjunction with an overarching shift toward online channels...

Sunset over dark mountains

The colossal potential of lower-tier cities in China

August 2023

Chinese cities are grouped in tiers depending on their size, population and economic output. Beijing, Shanghai, Guangzhou and Shenzhen are the four established first-tier cities. In 2018, 15 new first-tier cities were designated, including Chengdu, Hangzhou, Xi'an and Qingdao. Then there are over 30 fast-developing second-tier cities. The next level of lower tier cities is where brands, retailers,...

Mobile remains one of the biggest strategic focus areas for OTAs

Mobile remains one of the biggest strategic focus areas for OTAs

August 2023

While OTAs like Hopper and HotelTonight have always been app-first or app-only, mobile was just one part of the puzzle for the larger OTAs. But several factors, among them reducing their marketing spend and their reliance on Google, along with their need to acquire first-party data, have made direct customer interaction via their own sites and apps increasingly important. Both Expedia and Booking...

7 key takeaways from the latest U.S. travel market research

7 key takeaways from the latest U.S. travel market research

July 2023

All segments in the U.S. travel market registered double-digit revenue increases in 2022. Despite the numerous challenges faced, the industry began 2023 with a solid foundation, showcasing resilient fundamentals that are poised to sustain its healthy growth trajectory in the coming years. Here are 7 key takeaways from each segment in the U.S. travel market.

The U.S. is the first major travel market to surpass 2019 size

The U.S. is the first major travel market to surpass 2019 size

July 2023

With pandemic-related concerns in the rearview, the U.S. travel market continued its robust bounce back in 2022, though recovery varied greatly by segment. Despite real concerns over staffing, supply chain issues and economic hardships, consumers eagerly returned to their favorite leisure activity. As a result, the travel market grew more than 50% year over year, and U.S. gross travel bookings...

Watch now: Travel Innovation and Technology Trends 2023 online event

Watch now: Travel Innovation and Technology Trends 2023 online event

July 2023

An in-depth look at 8 tech and innovation trends that will influence travel significantly in 2023 and beyond, presented by Phocuswright analysts. Watch the online event now. 

super-apps

Super apps’ secret sauce

July 2023

This article is part of a content series that explores some of the most impactful innovation and technology-driven trends that will influence the travel industry in 2023 and beyond.

data revolution

There's a real-time revolution happening in hotel operations

July 2023

This article is part of a content series that explores some of the most impactful innovation and technology-driven trends that will influence the travel industry in 2023 and beyond.

Navigating the digital wave of cruise tech

Navigating the digital wave of cruise tech

June 2023

While innovation was in full swing on many ships pre-pandemic, the industry is increasingly advancing technology in a multitude of ways, from online booking to check-in, to enhancing the onboard customer experience and accelerating sustainability efforts.

The vision, current status and challenges eVTOLs face in travel

The vision, current status and challenges eVTOLs face in travel

June 2023

This article is part of a content series that explores some of the most impactful innovation and technology-driven trends that will influence the travel industry in 2023 and beyond.

post-show-report-2023

Phocuswright Europe 2023 Post-Show Report

June 2023

“Better than 2019”, Travel Companies Prepare for the Next Big Thing

Generative AI

Generative AI in every stage of consumer travel

June 2023

This article is part of a content series that explores some of the most impactful innovation and technology-driven trends that will influence the travel industry in 2023 and beyond.

non travel brands

More outsiders enter the OTA market

June 2023

This article is part of a content series that explores some of the most impactful innovation and technology-driven trends that will influence the travel industry in 2023 and beyond.

Two people walking in a field

Dominant domestic French brands drive supplier-direct online sales

May 2023

The France travel market burst into recovery mode in 2021 and continued the trend into 2022. High prices and steady demand contributed to the 42% year-over-year growth rate. Nevertheless, economic and political problems – mirroring those seen throughout Europe – will pose challenges that ultimately temper growth. Still, due in part to the 2024 Paris Olympic Games, the France travel market is...

under the influence

Under the influence: Social media's role in trip planning

May 2023

This article is part of a content series that explores some of the most impactful innovation and technology-driven trends that will influence the travel industry in 2023 and beyond.

3 signs that point to a strong European travel market

3 signs that point to a strong European travel market

May 2023

In the European travel market, Rebuilding will continue through 2025, when 2019 totals will finally be surpassed, and further growth is finally anticipated. The global return to cross-continental tourism is slated for 2023 and beyond, which will serve as a major recovery factor. Here are 3 signs that point to a strong European travel market.

online-offline-gross-bookings-us-hotel-market-phocuswright

4 things to know about the future of the U.S. hotel market

May 2023

The U.S. hotel & lodging market did not just recover in 2022, it prospered. High demand lifted average daily rates (ADR) and occupancy, leading to a record-breaking year as room revenue swept past pre-pandemic highs according to new Phocuswright research.

Web3 Is Proving Itself in Travel

Web3 Is Proving Itself in Travel

May 2023

This article is part of a content series that explores some of the most impactful innovation and technology-driven trends that will influence the travel industry in 2023 and beyond.

5 things to know about the travel experiences market

5 things to know about the travel experiences market

April 2023

Travel experiences remain highly popular, but changing regulation, policy and consumer demands in challenging environments have reshaped the market. Recovery has been highly variable post-pandemic, with a range of factors painting a complex picture for returns to growth. Here are 5 things to know from Phocuswright’s recent travel research report Travel Experiences: Operator and Consumer Trends, part...

spain segments

Hotel and rail are segments to watch in Spain

April 2023

In 2022, the Spain travel market saw the rise of key performance indicators like higher ADR, RevPAR in the lodging sector, growth in revenue for airlines, a boost in rail transportation and a car rental segment exceeding expectation.