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The true impact of social strategy
July 2024For social marketing in travel, the waters remain murky. On the one hand, engagement with social content has played a clear role in driving destination growth – sometimes even directly propagating overtourism. But in many cases, companies struggle to measure the true impact of their social strategies and fail to comprehensively capture consumer interactions with their content.
Traveler profile in major European markets
July 2024Here's a look at the last trip profile for travelers in five markets across Europe.
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Watch recording: Travel Innovation and Technology Trends 2024
July 2024Phocuswright’s expert analysts dive into the most impactful technology and innovation trends that will influence the travel industry in the coming year and beyond. Watch the recording now.
Phocuswright Research Roundup 2Q24
July 2024An overview of the research reports published in 2Q24.
Is the travel industry ready for CBDCs?
July 2024It is essential that the travel industry separates the hype around digital currencies from the clear trend toward their acceptance. CBDCs represent a major transition from traditional fiat paper currency to a digital form of currency with new capabilities and concerns. Now is the time for suppliers and intermediaries to evaluate accepting them as a form of payment and create the necessary...
True automated AI in travel is coming
July 2024AI-driven automation is poised to dramatically transform the travel industry, fulfilling the promise of early OTAs and OBTs of agentless planning and booking and so much more. The success of these efforts will be contingent on the quality of their actions, the degree to which they disrupt our technology infrastructure and how and when they use our personal information to achieve their goals.
62% who use social for trip planning make specific decision after viewing content
June 202462% who use social for trip planning make specific decision after viewing content 5575 A majority of travelers (57%) utilize social media for their trips. It's leveraged for a variety of purposes including finding ideas, general travel information, shopping, making a booking, or sharing content to thei
Phocuswright Europe 2024 Wrap Up: GenAI is Here - Now What?
June 2024Travel demand might have slowed from the sizzling pace of 2023, but there was no lack of enthusiasm at Phocuswright Europe in Barcelona June 10-12. Here's a wrap up of the most pressing topics and highlights.
4 things to know about the European travel market
June 2024With Phocuswright Europe fresh on our minds, we present 4 important figures from our latest European market research.
Spanish travelers: Hotel stays flat, short-term rentals up 28% YOY
June 2024For Spanish travelers, hotels remain the overall lodging of choice, with short-term rentals (STR) a distant second. However, STR usage increased considerably over the prior year, closing the gap somewhat.
5 noteworthy stats about U.K. travelers
May 2024Traveler demand in the U.K. hit an all-time high in 2023. Across all age groups, travel incidence increased and travel spend remains a top priority for Britons. While some economic challenges persist, overall outlook towards future travel also remains largel
7 GenAI use cases for consumer travel and internal operations
May 2024While the interfaces for research, shopping and booking are the center of attention, several other GenAI use cases stand out on the consumer side.
Minimizing hallucinations in GenAI and LLMs
May 2024Travel Innovation and Technology Trends 2024
Optimistic, nimble and reactive: A fresh start for U.S. airlines in 2024
May 2024Optimistic, nimble and reactive: A fresh start for U.S. airlines in 2024 5575 Demand remains high for the U.S. airline industry, as it witnessed passenger numbers surpass pre-pandemic levels in 2023, with over 855 million passengers traveling through U.S. airports. Airline gross bookings continued thei
U.S. OTAs pass $100B revenue mark for first time
May 20244 key takeaways from latest U.S. OTA research 5575 As the digital landscape evolves, U.S. OTAs continue growing, with 2023 witnessing a solid yet decelerated 14% expansion in response to a stabilizing consumer demand post-pandemic. Despite anticipated longer-term stagnation, these platforms have cement
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Unlocking Insights: Tour Phocuswright's Open Access Research Subscription
April 2024We delve into the world of travel market intelligence with Phocuswright's Open Access research subscription.
Online event - Tripped Up: Why Trip Planning Startups Stumble
April 2024Hear from Mike Coletta, Manager of Research and Innovation at Phocuswright and Gilad Berenstein, investor and former founder of Utrip, on their personal experiences with trip planning startups and what Phocuswright’s startup data tells us about success and failure.
Will cutting emissions cut into corporate travel?
April 2024Travel Innovation and Technology Trends 2024
5 things to know about the U.K. travel market in 2024 and beyond
April 20245 things to know about the U.K. travel market in 2024 and beyond 5575 In 2023, the U.K. travel market experienced significant growth, with gross bookings increasing 19%, driven by robust expansion in online bookings, mobile transactions, and key sectors like airlines and car rentals. To fully understan
Scandinavian airline market excels, but risks remain
April 2024Scandinavian airline market excels, but risks remain 5575 In the Scandinavia travel market, the outlook through 2027 is positive, with double-digit growth expected each year as Scandinavian travelers indulge their wanderlust. However, while airline gross bookings are projected to surpass pre-COVID leve
Online event recording: The Long-Term Outlook on Short-Term Rentals: How to Thrive in a Shifting Market
April 2024This interdisciplinary webinar bridges macro insights on U.S. travel demand, real estate and hospitality trends with practical financial and regulatory challenges that rental operators deal with on the ground. Segment experts and Phocuswright analyst Madeline List takes a nuanced and data-driven view on STRs’ next chapter.
Who should own the customer?
April 2024What if rather than a supplier or intermediary owning the customer profile, travelers themselves controlled their own personal information, choosing which suppliers and intermediaries to share specific details with? Enter the concept of self-sovereign identity (SSI).
U.S. Consumer Travel Report
March 2024A true understanding of American travelers’ behavior and travel sentiment based on a comprehensive survey of leisure travelers.
Growth, increased arrivals, but an eye on cost in France
March 2024Growth, increased arrivals, but an eye on cost in France 5575 France's travel sector witnessed solid growth in 2023, climbing by 12% to over €55 billion, predominantly driven by the resurgence of international travel alongside strong domestic demand. The digital transformation for the French market is
Is the travel industry keeping up with emerging tech?
March 2024Emerging technologies have undoubtedly revolutionized many industries, yet the travel industry has not fully unleashed all their potentials. Looking forward, many will play a crucial role in meeting the evolving demands of global travelers, emphasizing sustainability, seamless journeys and hyper-personalized experiences.
U.S. Corporate Travel Market: Insights and Outlook
March 2024Participate in an updated study on the U.S. corporate travel landscape, focusing on current market sizing, evolving trends, and future projections.
U.S. Short-Term Rentals
March 2024Examining perceptions, preferences, key trends, market size, tech adoption, inventory, opportunities and more.
Scroll, Heart, Fly: Social Media’s Impact on Travel
March 2024Inspired by the trends in the data, senior analyst Madeline List will lead this consumer research study that specializes in social media usage for trip planning and sharing.
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Funding for short-term rental startups cooling but more resilient than other verticals
March 2024An analysis of Phocuswright's Travel Startups Interactive Database reveals new insights when comparing funding from 2022 through 3Q23 versus the past 10 years.
From discovery page to destination
March 2024The extremely wide reach of social networks also sparks fear that places will go viral too quickly for a destination to manage the resulting swarms of users intent on visiting trendy areas. Though these cases are likely to be fueled by a minority of travelers, that's expected to grow over time as social media gains even more traction.
Domestic tourism driving surge in India travel market
February 2024Indian travelers, especially the younger generations, perceive travel not merely as a recreational pursuit but as an integral part of their lifestyle. Middle class expansion, coupled with growing disposable incomes and a paradigm shift in cultural perspectives, have catalyzed a surge in tourism in recent years. Gross bookings for the India travel market grew 72% to $33.2 billion in 2022, ultimately...
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Online event: Overview of the six biggest trends in travel innovation and technology 2024 by Mike Coletta
February 2024In this short online event, Phocuswright's manager of research and innovation presents the six biggest trends in travel innovation and technology for 2024.
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Who’s using GenAI and for what?
February 2024A look into the demographics of who's using GenAI.
U.S. travel agents: Proving to be resilient and thriving
February 2024U.S. travel agents: Proving to be resilient and thriving 5575 As the online travel market has continued its evolution, changing business models and pandemic-era disruption have challenged traditional agencies and advisors. Throughout, travel agencies have proven resilient, and the market is thriving.
Economic, not just environmental, sustainability
February 2024Economic, not just environmental, sustainability How tourism spend can make a destination better 5575 The term "sustainability" has become synonymous with climate change in the common lexicon. While the importance of caring for the environment and the planet should not be understated, travelers can negl
The 2024 guide to travel innovation and tech
January 2024The most significant innovation trends in travel technology and distribution for 2024 and beyond
Travelers’ comfort using GenAI tech
January 2024Since ChatGPT made its grand debut in late 2022, endless discussion (and some anxiety) about generative AI’s (GenAI's) potential uses, drawbacks and dangers, has naturally followed. Moving quickly, the travel industry has embraced it in full force. Many companies have recognized the technology’s potential in multiple arenas of business, including with consumer-facing interactions.
Looking ahead in the Northeast Asia travel market
January 2024Night Tourism, also known as the Night Economy, is a hot topic in China and Northeast Asia. Destinations are seeking to correct a shortfall of leisure spending at night compared to the daytime. In Taiwan, Klook launched a digital pass for visitors to earn discounts while exploring Taipei's night street food markets and sampling local dishes. Looking ahead, night tourism, in addition to two more key...
Growth of global short-term rental bookings slowing as significant volume shifts back to hotels
January 2024Overtourism taxes travelers, destinations and locals alike. Often overlooked as a key susAfter two and a half years of remarkable pandemic-fueled expansion, growth of global short-term rental (STR) bookings is slowing as significant volume shifts back to hotels. Travelers have experienced the peaks and valleys of the STR segment, and overall find themselves in a more discerning place. With certain...
Do travelers connect overtourism and sustainability?
January 2024Overtourism taxes travelers, destinations and locals alike. Often overlooked as a key sustainability facet, crowd management and visitor volume control has become vital in the current conservation and green development conversations. In its milder form, overtourism is a nuisance. At its extremes, it can threaten access to critical or even life-saving resources. Consumers may express a desire to...
The most popular Phocuswright Research Insights articles of 2023
December 2023The top 10 most-read Research Insights articles of 2023, published weekly in the Phocuswright newsletter.
What's new in fintech for travel?
December 2023The need to address consumer anxiety about payments and travel disruptions has fueled the growth in fintech in the travel industry, in some ways blurring the lines between insurance products and fintech solutions. As more fintech companies enter the travel industry with multiple payment solutions that address the forces impacting payment tech, new methods of simplifying payment will continue to...
4 trends point to positive outlook for major European markets
December 2023Consumers in the U.K., France, Germany, Italy and Spain consistently rank travel as their highest-priority discretionary spending area, across a range of possible categories for spending their discretionary income. However, there are key differences in travel behavior across these markets.
A different type of sustainability research
December 2023Travelers often have good intentions, but they lack an understanding of how to travel sustainably, and sustainability considerations rarely impact their trip decisions. Knowledge of travelers' awareness of the issues, motivations to travel sustainably, travel behaviors and how much responsibility they are willing to take for the health of the destinations they visit is crucial for the industry as it...
This is the state of travel funding in 2023
November 2023This article is part of a content series that explores some of the most impactful innovation and technology-driven trends that will influence the travel industry in 2023 and beyond.
Inside the Machine: The Phocuswright Conference 2023 Focuses on What Could Be
November 2023The travel industry has never been one to rest on its laurels and this year was no exception. While the current travel environment remains positive, if not tenuous considering ongoing conflicts around the world, there is still much work to be done.
Two must-see research presentations: Sustainability dissonance and the state of travel funding
November 2023At last week’s Phocuswright Conference, Phocuswright analysts presented research from two of our newest reports on the gap between belief vs. behavior on sustainability and the current state of travel funding. These must-see sessions are now available.
Travel rewards vs. loyalty – what’s the difference?
November 2023This article is part of a content series that explores some of the most impactful innovation and technology-driven trends that will influence the travel industry in 2023 and beyond.