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4 things to know about the future of the U.S. OTA market
September 2023The U.S. hotel & lodging market did not just recover in 2022, it prospered. High demand lifted average daily rates (ADR) and occupancy, leading to a record-breaking year as room revenue swept past pre-pandemic highs according to new Phocuswright research.
Mobile-first bodes well for supplier-direct in LATAM
September 2023Latin America’s travel market experienced a second year of strong double-digit growth in 2022, as gross bookings climbed 37% to $48.2 billion, largely driven by domestic and intra-regional travel. While travel interest remains high, the region remains beleaguered by economic crises. As a mobile-first market, Latin America is positioned to see higher online penetration in several segments. While some...
Key barometers of Chinese travel and its emerging behavioral and spending patterns
September 2023In China, the future looks promising, and 2023 and onward are projected to feature robust growth. While travel gross bookings are not anticipated to surpass 2019 totals until 2024, recovery and rebuilding are underway, thanks to nimble suppliers and intermediaries, and consumers’ passion for both domestic and international travel.
Travel (once again) tops the list of spending priorities in the U.K.
August 2023In the U.K., despite challenging market conditions, travel and tourism remain a high priority purchase for consumers. In fact, travel incidence has exceeded pre-pandemic levels for the British market.
Are dynamic bundles personalization?
August 2023This article is part of a content series that explores some of the most impactful innovation and technology-driven trends that will influence the travel industry in 2023 and beyond.
U.S. online channel share expected to remain unchanged through 2026
August 2023Changing traveler behavior from 2020-2022 has brought about several noteworthy shifts, some of which are expected to endure for a considerable period, particularly related to travel distribution. Online supplier-direct channels' share of the total travel market grew from 34% in 2019 to 41% in 2022. Focused marketing efforts by OTAs, in conjunction with an overarching shift toward online channels...
The colossal potential of lower-tier cities in China
August 2023Chinese cities are grouped in tiers depending on their size, population and economic output. Beijing, Shanghai, Guangzhou and Shenzhen are the four established first-tier cities. In 2018, 15 new first-tier cities were designated, including Chengdu, Hangzhou, Xi'an and Qingdao. Then there are over 30 fast-developing second-tier cities. The next level of lower tier cities is where brands, retailers,...
Mobile remains one of the biggest strategic focus areas for OTAs
August 2023While OTAs like Hopper and HotelTonight have always been app-first or app-only, mobile was just one part of the puzzle for the larger OTAs. But several factors, among them reducing their marketing spend and their reliance on Google, along with their need to acquire first-party data, have made direct customer interaction via their own sites and apps increasingly important. Both Expedia and Booking...
7 key takeaways from the latest U.S. travel market research
July 2023All segments in the U.S. travel market registered double-digit revenue increases in 2022. Despite the numerous challenges faced, the industry began 2023 with a solid foundation, showcasing resilient fundamentals that are poised to sustain its healthy growth trajectory in the coming years. Here are 7 key takeaways from each segment in the U.S. travel market.
The U.S. is the first major travel market to surpass 2019 size
July 2023With pandemic-related concerns in the rearview, the U.S. travel market continued its robust bounce back in 2022, though recovery varied greatly by segment. Despite real concerns over staffing, supply chain issues and economic hardships, consumers eagerly returned to their favorite leisure activity. As a result, the travel market grew more than 50% year over year, and U.S. gross travel bookings...
Watch now: Travel Innovation and Technology Trends 2023 online event
July 2023An in-depth look at 8 tech and innovation trends that will influence travel significantly in 2023 and beyond, presented by Phocuswright analysts. Watch the online event now.
Super apps’ secret sauce
July 2023This article is part of a content series that explores some of the most impactful innovation and technology-driven trends that will influence the travel industry in 2023 and beyond.
There's a real-time revolution happening in hotel operations
July 2023This article is part of a content series that explores some of the most impactful innovation and technology-driven trends that will influence the travel industry in 2023 and beyond.
Navigating the digital wave of cruise tech
June 2023While innovation was in full swing on many ships pre-pandemic, the industry is increasingly advancing technology in a multitude of ways, from online booking to check-in, to enhancing the onboard customer experience and accelerating sustainability efforts.
The vision, current status and challenges eVTOLs face in travel
June 2023This article is part of a content series that explores some of the most impactful innovation and technology-driven trends that will influence the travel industry in 2023 and beyond.
Phocuswright Europe 2023 Post-Show Report
June 2023“Better than 2019”, Travel Companies Prepare for the Next Big Thing
Generative AI in every stage of consumer travel
June 2023This article is part of a content series that explores some of the most impactful innovation and technology-driven trends that will influence the travel industry in 2023 and beyond.
More outsiders enter the OTA market
June 2023This article is part of a content series that explores some of the most impactful innovation and technology-driven trends that will influence the travel industry in 2023 and beyond.
Dominant domestic French brands drive supplier-direct online sales
May 2023The France travel market burst into recovery mode in 2021 and continued the trend into 2022. High prices and steady demand contributed to the 42% year-over-year growth rate. Nevertheless, economic and political problems – mirroring those seen throughout Europe – will pose challenges that ultimately temper growth. Still, due in part to the 2024 Paris Olympic Games, the France travel market is...
Under the influence: Social media's role in trip planning
May 2023This article is part of a content series that explores some of the most impactful innovation and technology-driven trends that will influence the travel industry in 2023 and beyond.
3 signs that point to a strong European travel market
May 2023In the European travel market, Rebuilding will continue through 2025, when 2019 totals will finally be surpassed, and further growth is finally anticipated. The global return to cross-continental tourism is slated for 2023 and beyond, which will serve as a major recovery factor. Here are 3 signs that point to a strong European travel market.
4 things to know about the future of the U.S. hotel market
May 2023The U.S. hotel & lodging market did not just recover in 2022, it prospered. High demand lifted average daily rates (ADR) and occupancy, leading to a record-breaking year as room revenue swept past pre-pandemic highs according to new Phocuswright research.
Web3 Is Proving Itself in Travel
May 2023This article is part of a content series that explores some of the most impactful innovation and technology-driven trends that will influence the travel industry in 2023 and beyond.
5 things to know about the travel experiences market
April 2023Travel experiences remain highly popular, but changing regulation, policy and consumer demands in challenging environments have reshaped the market. Recovery has been highly variable post-pandemic, with a range of factors painting a complex picture for returns to growth. Here are 5 things to know from Phocuswright’s recent travel research report Travel Experiences: Operator and Consumer Trends, part...
Hotel and rail are segments to watch in Spain
April 2023In 2022, the Spain travel market saw the rise of key performance indicators like higher ADR, RevPAR in the lodging sector, growth in revenue for airlines, a boost in rail transportation and a car rental segment exceeding expectation.
U.S. cruise market: "Wave season" (1Q23) projected to be the strongest in three years
April 2023After being knocked out entirely in 2020 and beginning their recovery in 2021, cruise lines regained their footing in 2022. With future sailings fully booked and customers demanding more, the segment is undoubtedly on the upswing. In 2022, cruise gross bookings skyrocketed more than 500% year over year, albeit from a much-diminished base. While some financial concerns remain and may grow, this has...
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Looking ahead: 4 key areas impacting the U.S. air market
April 2023U.S. airlines face business turbulence regularly. Questionable service, too-high fees and delays have long been concerns in the industry, especially over the last several years. Nevertheless, 2022 continued the chaotic return to the skies. In the face of recovery, airline bookings soared 73% year over year, surpassing 2019 gross bookings for the first time since the onset of the pandemic. Online...
Beyond greenwashing
March 2023This article is part of a content series that explores some of the most impactful innovation and technology-driven trends that will influence the travel industry in 2023 and beyond.
8 biggest trends in tech and innovation in 1 minute
March 2023Each year, Phocuswright's expert analysts identify the technology and innovation trends that will influence travel significantly in the coming year and beyond. See the 8 biggest trends in 1 minute.
Influencers and Social Commerce in Travel
March 2023A preview of one of Phocuswright's Travel Innovation and Technology Trends 2023: The Future of Social Media, Influencers and Social Commerce in Travel
What will the future of business travel look like?
February 2023What will the future of business travel look like? 5575 Considering all the inhibitors at play, what will the future of business travel look like? Experts are optimistic that it will be much more efficient, personalized and sustainable. As business travel recovers from the turbulence of COVID-19, the n
Optimism abounds for the female-led travel agent channel
February 2023The female-led, leisure-dominant travel agent segment reports an overall increase of 108% in gross bookings over the past 12 months. As online travel penetration in the U.S. has plateaued, travel advisors have carved out their niche in the industry. Personalization - long sought by suppliers - is a keystone of travel advisors due to their understanding of clients' travel needs. Suppliers can benefit...
APAC expected to regain top spot as the world's largest regional travel market by 2025
February 2023The Asia Pacific travel market, the world’s largest regional market pre-pandemic, continues to face significant pandemic-related challenges, though pent-up demand is driving a significant rebound in most countries. Market recovery and developments vary, due to differing government restrictions, traveler sentiment and public health policies.The Asia Pacific travel industry is preparing for a rebound...
Preview: Travel Innovation and Technology Trends 2023
February 2023A preview of the most significant innovation trends in travel technology and distribution for 2023
The tech, companies and manufacturers leading autonomous driving
February 2023Much has been written about the travel industry's concern that large tech companies are becoming gatekeepers to traveler access, and their push toward robotaxi services could be viewed as an effort to expand their digital influence into the mobility sector. Of course, truly autonomous vehicles may have a broader impact on everything from airport transfers to intercity journeys, and even as a...
$11.2B mobile gross bookings projected in NE Asia by 2025
January 2023In Northeast Asia, the mobile share of online gross bookings peaked in 2021 and although this may moderate slightly, an upswing in travel activity will see mobile booking volumes take off. Mobile gross bookings in 2023 will comfortably surpass 2019 levels and a projected $11.2 billion in 2025 would be more than double the 2019 record. The mobile travel realm is especially competitive in South Korea....
5 things to expect in the Southeast Asia travel market by 2025
January 2023After plummeting by nearly 72% in 2020 and another 42% in 2021, 2022 is anticipated to boast a 207% recovery. While strict lockdowns curtailed leisure travel throughout the pandemic, the reopening has proved promising for the region. With promotion of domestic travel and digitization trends, the future of Southeast Asian travel appears to offer many new opportunities. Nevertheless, further recovery...
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The short-, mid- and long-term future of tokenization in travel
January 2023The tokenized future will enable a consumer to put forth their travel requirements and have suppliers bid on the customer's needs in a transparent and immutable record, where hidden costs and compensation is reduced and the true value of the asset can be sold in a seamless digital fashion. This should not only lower costs for suppliers and consumers, but present new business opportunities not yet...
Travel experiences: operator performance, sentiment and challenges
January 2023Despite the challenges of the past few years, operators are largely optimistic about the future. But operators are experiencing an uneven recovery: Many are still working toward recovery, while a lucky few thrived throughout the pandemic and some ceased operations altogether. Here’s a look at operator performance, sentiment and the challenges they face in 2023 and beyond.
5 things to know about tours, activities and attractions
December 2022Certain regions, channels and sectors recovering faster than others. Here are 5 things to know about the tours, activities and attractions sector moving forward.
The outlook for travel experiences
October 2022The tours, activities and attractions (TAA) sector has remained resilient and has shown strong signs of recovery in 2022. The sector will play a key role in travel's recovery and in creating economic opportunity. The vast majority of those nearly one million operators are small businesses. They are typically led by passionate entrepreneurs who are on the frontlines of tourism, connecting travelers...
APAC's mobile market magnified
May 2019Asia Pacific is the world's largest regional travel market. With rapid infrastructure development across airports, seaports, railroads, hotels and highways, and disposable incomes on the rise, travel opportunity continues to expand regionwide.
Travelers Book With Google. But Do They Know How It Works?
September 2017Search engines are among the top types of websites travelers use when planning their trips, and Google is the most popular search engine. The search giant has made such an impact on consumer thinking that it's now a verb: when consumers search for something online, they "google it."
M-Commerce, Youth Feed China's Outbound Travel Boom
April 2016M-Commerce, Youth Feed China's Outbound Travel Boom 5575 Chinese travelers are relatively inexperienced with overseas trips, but thanks to decades of increasing prosperity, along with the recent easing of visa restrictions, they are making up for lost time. If recent adverse economic events have mainlan
Airline ancillary retailing is now standard
March 2020Strong numbers for ancillaries are driven in part by strong consumer demand. However, airlines have also enhanced their customer segmentation and merchandising, bolstered with a vast trove of data and better analytics.
Fast Facts: Traveler Sentiment in the Age of COVID-19
April 2020Phocuswright surveyed travelers from the U.S., the U.K., France and Germany to understand how traveler sentiment has evolved during the coronavirus pandemic.
InPhocus, Episode 5 - Showing your value when a crisis hits
April 2020We learn what's a stake for business travel, how sustainability will remain an important issue and how videoconferencing will eventually give way once more to face-to-face meetings.
What's in a market projection?
April 2021While challenging to confidently project how 2021 will play out, Phocuswright has developed two alternate high-level scenarios for the U.S. travel market - best-case and worst-case - to complement the official baseline projection.
5 things to know about the European short-term rental traveler in 1 minute
June 2022Here's where European STR travelers are staying, what preferences they have, who they are and more.