Research UpdateAnalyst: Mark Blutstein
Millennials are the generation that all industries need to understand, and if a company or industry doesn't get them, it's likely the final nail in their coffin. As travelers, millennials are an adventurous demographic that seeks authentic experiences, fueling their love for travel. However, as a group, they are still very price-sensitive and brand-agnostic; millennials like to shop around and find the best travel deals. In its love affair with millennials, the travel industry runs the risk of overlooking another key group of travelers: baby boomers.