Research Research Insights Articles

Research Insights

Get the latest in travel industry highlights with our free weekly research articles. Sign up to get the latest delivered directly to your inbox.

city lights at night

A snapshot of airlines, hotels & lodging, rail and car rental in China

July 2021

Domestic travel demand in 2021 will approach 2019 levels, enabling 54% growth that would push total travel bookings to US$127 billion. We've outlined key trends and data for four major segments in China’s travel market.

hands holding airplane toy

Profile of a loyalty member

July 2021

Loyalty members enjoy special treatment from brands and appreciate a streamlined experience of knowing their favorite providers will serve them well, time and time again. That loyalty, however, is conditional on travel companies continuing to fulfill their customers' needs.

couple laying on sand

OTA bookings projected to climb 55% in Europe

July 2021

Demand for leisure travel will escalate quickly, and OTAs are primed for a strong recovery. In 2021, OTA bookings are projected to climb 55%, with more modest (yet still double-digit) gains in subsequent years.

couple holding hands

The top resources used for activity research

July 2021

Here's a look at the top websites and resources used for activity research by U.S. travelers, with a highlight on differences by age.

woman hiking on rocks

A snapshot of consumer behavior and sentiment

June 2021

In 2020, those who did opt to travel planned their trips differently. With a longer research stage and more all-online bookings, U.S. consumers made significant changes to their shopping behaviors.

5-things-product-consumption

5 things to know about products and purchase habits of U.S. travelers in 1 minute

June 2021

More than three in five travelers plan to take a trip in 2021, as the impact of the pandemic eases.

plane on runway

Health changes that would increase comfort of traveling according to U.S. consumers

June 2021

According to U.S. travelers, health and safety-related points were the most cited factors for increasing comfort in traveling again.

flowers on branch

Two key developments in Japan's travel market

June 2021

Consumer confidence, international border reopening and vaccination timelines will determine the progress of travel market recovery in Japan. Two key developments in this travel market revolve around airlines and dynamic packaging.

5-things-us-consumer-intentions-2021

5 things to know about U.S. traveler intentions in 2021 in 1 minute

June 2021

2021 paints a polarized picture, featuring both hesitancy and a strong desire to resume travel. The impact of the coronavirus pandemic affects all travel segments and traveler demographics, but in distinct ways.

touchless technology

Three important questions on touchless tech

May 2021

Many industry sectors have already implemented touchless technology, but important questions remain around how the industry is progressing.  

middle-east-travel-market

5 things to know about the Middle East travel market in 1 minute

May 2021

Though the total Middle East travel market declined 64% to US$29.5 billion in 2020, key markets in the region are showing clear signs of recovery, and are projected to gradually return to pre-pandemic levels over the next four years. Here are 5 things to know in less than 1 minute. 

phocuswright trend watch part 3 digitization

Phocuswright trend watch part 3: Digitization is a must for recovery in one minute

May 2021

This one-minute video highlights four key dimensions in which change is taking place: business model, business process, organizational structure and business scope.

man hiking in front of lake

The cause of major channel shifts in Canada

May 2021

In Canada, major channel shifts will continue through 2024 as online bookings expand. Momentum for airlines will give the supplier-direct online channel a projected 35% share of total gross bookings versus 29% in 2020.

4 key findings of the U.S. corporate travel market in less than 1 minute

4 key findings of the U.S. corporate travel market in less than 1 minute

April 2021

4 key findings around market size, policy & compliance, recovery expectations and priorities of travel managers.

credit cards on a table

Earning points and loyalty: Branded vs. redemption credit cards

April 2021

Though consumer adoption is high, one of the inherent hurdles of loyalty programs is the infrequency of travel in a year, limiting travelers' opportunities to earn points and perks. Travelers have turned to travel credit cards to be rewarded for their purchases (more regularly, and not just on travel spend) and access travel benefits. Continue reading for top factors when deciding on card and...

business people walking

How corporate travel will develop in the years to come

April 2021

The corporate recovery will begin slowly, with gross bookings growing just 10% in 2021. Growth will accelerate the following year, and the corporate market is expected to grow to $121 billion by 2024.

earth from space

Unique online dynamics in China's travel market

April 2021

China is unique among the world's travel markets in that (among other factors) it took a major leap from offline to mobile and Google plays almost no role in travel discovery and shopping. Here's why China's online distribution has matured faster than other travel markets. 

health-immunity-passports

7 principles for a standard health passport: Can travel get it right?

April 2021

Several health passport design principles are emerging and initiatives should agree upon these 7 consolidated standards during development.

china-numbers

5 numbers to remember about the China travel market in 1 minute

April 2021

In less than 1 minute, we present 5 critical numbers that we’ve dug out of our latest research report China Travel Market Report 2020-2024.

State of the segments: U.S. travel market in 1 minute

State of the segments: U.S. travel market in 1 minute

April 2021

A quick look at the state of 7 segments: airlines, hotel & lodging, cruise, car rental, packaged travel, rail and OTAs – including projections and current developments.

4-big-picture-key-findings

4 big picture key findings in less than 3 minutes on the U.S. travel market

April 2021

These are 4 big picture key findings from Phocuswright's latest travel research report: U.S. Travel Market Report 2020-2024.

Trend watch part 2: The post-pandemic future of travel in 1 minute

Trend watch part 2: The post-pandemic future of travel in 1 minute

March 2021

4 global travel trends to watch out for as travel resumes.

5 charts in 3 minutes: APAC region

5 charts in 3 minutes: APAC region

March 2021

Phocuswright's managing director Pete Comeau presents 5 charts in 3 minutes about the APAC travel market, including recovery projections for China and Australia-New Zealand and air search trends by country.

Trend watch part 1: The post-pandemic future of travel in 1 minute

Trend watch part 1: The post-pandemic future of travel in 1 minute

March 2021

4 global travel trends to watch out for as travel resumes.

5 numbers to remember for the Italy travel market in 1 minute

5 numbers to remember for the Italy travel market in 1 minute

March 2021

5 important numbers/figures to remember for the Italy travel market, as it looks ahead to recovery.

latam-infographic-preview

A snapshot of the entire Latin America travel market in 1 infographic

March 2021

Gross bookings in Latin America, which rose 3% to $57.4 billion in 2019, have plunged to 62% in 2020.  One positive trend across the travel market is the continued growth of online distribution. We've taken the key&...

vid-thumb-latam-travel-market-510x388

3 minute overview of the Latin America travel market recovery

March 2021

In 3 minutes, learn what recovery will look like for the LATAM travel market, what governments are doing to support the recovery and projections of annual growth through 2024.

5-reasons-for-optimism-us-hotel

5 reasons for optimism in the U.S. hotel & lodging market in 1 minute

February 2021

Here are 5 reasons for optimism in the U.S. hotel and lodging market in 1 minute.

5 things to know about the Germany travel market in 1 minute

5 things to know about the Germany travel market in 1 minute

February 2021

5 things to know about the Germany travel market from Phocuswright's latest research Germany Travel Market Report 2020-2024.

5-things-to-know-about-the-france-travel-market

5 things to know about the France travel market in 1 minute

February 2021

5 things to know about the France travel market in 1 minute from Phocuswright's research report: France Travel Market 2020-2024

5 things to know about the U.S. OTA market in 1 minute

5 things to know about the U.S. OTA market in 1 minute

February 2021

5 things to know about the U.S. OTA market in 1 minute.

5-things-to-know-about-the-scandinavia-travel-market

5 things to know about the Scandinavia travel market in 1 minute

February 2021

5 things to know about the Scandinavia travel market from Phocuswright's latest travel research report: Scandinavia Travel Market Report 2020-2024. Now available.

6-significant-tech-and-distribution-trends-for-2021

6 significant tech and distribution trends for 2021 in under 2 minutes

February 2021

6 significant tech & distribution trends for 2021 in under 2 minutes

5-things-to-know-about-the-spain-travel-market

5 things to know about the Spain travel market in 1 minute

February 2021

5 things to know about the Spain travel market from Phocuswright's latest travel research report: Spain Travel Market Report 2020-2024. Now available.

art sculpture

Online bookings dropping 66% to €4.5 billion in Spain

February 2021

In Spain, the 2020 drop in GDP was the largest in the eurozone, due largely to Spain's heavy dependence on tourism. Total Spanish travel gross bookings in 2020 were projected to decline 70% to just €8.9 billion, with online bookings dropping 66% to €4.5 billion. Here are the key trends and what the travel distribution landscape looks like in Spain.

5 things to know about the U.K. travel market in 1 minute

5 things to know about the U.K. travel market in 1 minute

February 2021

5 things to know about the U.K. travel market from Phocuswright's latest travel research report: U.K. Travel Market Report 2020-2024. Now available.

Everything you need to know about the U.K. travel market

Everything you need to know about the U.K. travel market

January 2021

Despite the current turbulence, the U.K. remains a key European economy and a leading travel market. The country's economy is the world's fifth largest, with nine consecutive years of GDP growth prior to 2020, including 1.3% growth in 2019. The U.K. is Europe's second-largest travel market overall (second only to Germany) and the largest online market.

man on phone

The accelerating convergence of voice, visual search and mapping tech

January 2021

How these three important search technologies are integrated to enable a more seamless travel shopping experience is a key challenge for travel marketers today.

reading on cliff

The democratization of digital marketing

January 2021

SEM and influencer marketing are helping to democratize digital marketing for travel companies of all sizes and shapes.

people at computers with masks on

Travelers are eager to get back to business

January 2021

As the end of 2020 nears, many questions remain unanswered, and the impact and uncertainty COVID-19 continue to haunt all stakeholders in meetings and event travel. The question of when the industry will return ultimately depends on a complicated mix of science, government, employer policy and traveler confidence.

person under tree

Best- and worst-case scenarios for the Latin America travel market

December 2020

A best-case scenario, in which a vaccine becomes globally available early in 2021 and Latin American coronavirus cases (and deaths) experience a marked and steady decline, would boost recovery above pre-pandemic levels as soon as 2022, when revenue could exceed $66 billion.

inside of car bright lights

6 key trends about funding and the state of startups in 2020

December 2020

2020 is on track for the lowest number of funding rounds since 2013. The COVID-19 pandemic is significantly suppressing funding to travel startups in 2020, but not all regions or segments are being affected equally. Here are 6 key trends from the latest Phocuswright research on travel startups.

Latin America's Travel Market: Sights Set on 2021 Recovery

Latin America's Travel Market: Sights Set on 2021 Recovery

December 2020

Phocuswright developed LatAm/Talk to bring together the community of travel leaders focused on the Latin American market. This resilient group will share experiences, discuss and debate data and trends and gain consensus on what it will take to bring back travel and tourism in the region.

phocuswright tripadvisors

Charting the recovery

December 2020

Through a research partnership, Phocuswright and Tripadvisor has found there are some emerging trend lines that could point to long-term behavior changes in the way people travel that go beyond COVID-19.

pc20 loyalty revisited

Loyalty revisited

November 2020

Loyalty programs have been a pillar for travel brands wanting to attract and establish strong, long-lasting bonds relationships with consumers. In the midst of a travel shutdown, can brands look to loyalty programs and feel confident they have a loyal customer base? Or do programs need to be revisited?

Strategizing for Recovery: Latin America's Travel Market is Down, But Not Out

Strategizing for Recovery: Latin America's Travel Market is Down, But Not Out

November 2020

On December 10, 2020, Phocuswright hosts the inaugural LatAm/Talk event (with free tickets) to dive into this new research, educate travel leaders in Latin America about market trends, and create direct conversations with key players in the region - all with a focus on recovery in 2021.

winners-thumb-2020

Announcing Phocuswright Conference Online 2020 Innovation: Summit and Launch Winners

November 2020

Travel industry research authority Phocuswright has announced the award winners of the November 12, 2020 Phocuswright Innovation Platform programs, Summit and Launch.

pc20 innovation summit and launch

Innovation: Summit and Launch preview

November 2020

Promoting innovation in travel means supporting the startup community and giving companies of all stages a platform for new products and ideas. Here are 14 companies leading the innovation in travel.

cell tower

7 ways 5G can supercharge the travel experience and operations

November 2020

Travel companies should take action on developing 5G applications now, recognizing that every small step forward marks progress toward the 5G future that technologists have long been buzzing about. These are the 7 ways 5G can impact the travel industry.

house on mountain

Travelers' evolving concerns and attitudes toward transport, lodging, cruise and activities

October 2020

Travelers are less comfortable with/associate perceived health risks to these forms of transportation, lodging and travel activities.