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Unique online dynamics in China's travel market

April 2021

China is unique among the world's travel markets in that (among other factors) it took a major leap from offline to mobile and Google plays almost no role in travel discovery and shopping. Here's why China's online distribution has matured faster than other travel markets. 

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7 principles for a standard health passport: Can travel get it right?

April 2021

Several health passport design principles are emerging and initiatives should agree upon these 7 consolidated standards during development.

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5 numbers to remember about the China travel market in 1 minute

April 2021

In less than 1 minute, we present 5 critical numbers that we’ve dug out of our latest research report China Travel Market Report 2020-2024.

State of the segments: U.S. travel market in 1 minute

State of the segments: U.S. travel market in 1 minute

April 2021

A quick look at the state of 7 segments: airlines, hotel & lodging, cruise, car rental, packaged travel, rail and OTAs – including projections and current developments.

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4 big picture key findings in less than 3 minutes on the U.S. travel market

April 2021

These are 4 big picture key findings from Phocuswright's latest travel research report: U.S. Travel Market Report 2020-2024.

Trend watch part 2: The post-pandemic future of travel in 1 minute

Trend watch part 2: The post-pandemic future of travel in 1 minute

March 2021

4 global travel trends to watch out for as travel resumes.

5 charts in 3 minutes: APAC region

5 charts in 3 minutes: APAC region

March 2021

Phocuswright's managing director Pete Comeau presents 5 charts in 3 minutes about the APAC travel market, including recovery projections for China and Australia-New Zealand and air search trends by country.

Trend watch part 1: The post-pandemic future of travel in 1 minute

Trend watch part 1: The post-pandemic future of travel in 1 minute

March 2021

4 global travel trends to watch out for as travel resumes.

5 numbers to remember for the Italy travel market in 1 minute

5 numbers to remember for the Italy travel market in 1 minute

March 2021

5 important numbers/figures to remember for the Italy travel market, as it looks ahead to recovery.

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A snapshot of the entire Latin America travel market in 1 infographic

March 2021

Gross bookings in Latin America, which rose 3% to $57.4 billion in 2019, have plunged to 62% in 2020.  One positive trend across the travel market is the continued growth of online distribution. We've taken the key&...

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3 minute overview of the Latin America travel market recovery

March 2021

In 3 minutes, learn what recovery will look like for the LATAM travel market, what governments are doing to support the recovery and projections of annual growth through 2024.

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5 reasons for optimism in the U.S. hotel & lodging market in 1 minute

February 2021

Here are 5 reasons for optimism in the U.S. hotel and lodging market in 1 minute.

5 things to know about the Germany travel market in 1 minute

5 things to know about the Germany travel market in 1 minute

February 2021

5 things to know about the Germany travel market from Phocuswright's latest research Germany Travel Market Report 2020-2024.

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5 things to know about the France travel market in 1 minute

February 2021

5 things to know about the France travel market in 1 minute from Phocuswright's research report: France Travel Market 2020-2024

5 things to know about the U.S. OTA market in 1 minute

5 things to know about the U.S. OTA market in 1 minute

February 2021

5 things to know about the U.S. OTA market in 1 minute.

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5 things to know about the Scandinavia travel market in 1 minute

February 2021

5 things to know about the Scandinavia travel market from Phocuswright's latest travel research report: Scandinavia Travel Market Report 2020-2024. Now available.

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6 significant tech and distribution trends for 2021 in under 2 minutes

February 2021

6 significant tech & distribution trends for 2021 in under 2 minutes

5-things-to-know-about-the-spain-travel-market

5 things to know about the Spain travel market in 1 minute

February 2021

5 things to know about the Spain travel market from Phocuswright's latest travel research report: Spain Travel Market Report 2020-2024. Now available.

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Online bookings dropping 66% to €4.5 billion in Spain

February 2021

In Spain, the 2020 drop in GDP was the largest in the eurozone, due largely to Spain's heavy dependence on tourism. Total Spanish travel gross bookings in 2020 were projected to decline 70% to just €8.9 billion, with online bookings dropping 66% to €4.5 billion. Here are the key trends and what the travel distribution landscape looks like in Spain.

5 things to know about the U.K. travel market in 1 minute

5 things to know about the U.K. travel market in 1 minute

February 2021

5 things to know about the U.K. travel market from Phocuswright's latest travel research report: U.K. Travel Market Report 2020-2024. Now available.

Everything you need to know about the U.K. travel market

Everything you need to know about the U.K. travel market

January 2021

Despite the current turbulence, the U.K. remains a key European economy and a leading travel market. The country's economy is the world's fifth largest, with nine consecutive years of GDP growth prior to 2020, including 1.3% growth in 2019. The U.K. is Europe's second-largest travel market overall (second only to Germany) and the largest online market.

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The accelerating convergence of voice, visual search and mapping tech

January 2021

How these three important search technologies are integrated to enable a more seamless travel shopping experience is a key challenge for travel marketers today.

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The democratization of digital marketing

January 2021

SEM and influencer marketing are helping to democratize digital marketing for travel companies of all sizes and shapes.

people at computers with masks on

Travelers are eager to get back to business

January 2021

As the end of 2020 nears, many questions remain unanswered, and the impact and uncertainty COVID-19 continue to haunt all stakeholders in meetings and event travel. The question of when the industry will return ultimately depends on a complicated mix of science, government, employer policy and traveler confidence.

person under tree

Best- and worst-case scenarios for the Latin America travel market

December 2020

A best-case scenario, in which a vaccine becomes globally available early in 2021 and Latin American coronavirus cases (and deaths) experience a marked and steady decline, would boost recovery above pre-pandemic levels as soon as 2022, when revenue could exceed $66 billion.

inside of car bright lights

6 key trends about funding and the state of startups in 2020

December 2020

2020 is on track for the lowest number of funding rounds since 2013. The COVID-19 pandemic is significantly suppressing funding to travel startups in 2020, but not all regions or segments are being affected equally. Here are 6 key trends from the latest Phocuswright research on travel startups.

Latin America's Travel Market: Sights Set on 2021 Recovery

Latin America's Travel Market: Sights Set on 2021 Recovery

December 2020

Phocuswright developed LatAm/Talk to bring together the community of travel leaders focused on the Latin American market. This resilient group will share experiences, discuss and debate data and trends and gain consensus on what it will take to bring back travel and tourism in the region.

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Charting the recovery

December 2020

Through a research partnership, Phocuswright and Tripadvisor has found there are some emerging trend lines that could point to long-term behavior changes in the way people travel that go beyond COVID-19.

pc20 loyalty revisited

Loyalty revisited

November 2020

Loyalty programs have been a pillar for travel brands wanting to attract and establish strong, long-lasting bonds relationships with consumers. In the midst of a travel shutdown, can brands look to loyalty programs and feel confident they have a loyal customer base? Or do programs need to be revisited?

Strategizing for Recovery: Latin America's Travel Market is Down, But Not Out

Strategizing for Recovery: Latin America's Travel Market is Down, But Not Out

November 2020

On December 10, 2020, Phocuswright hosts the inaugural LatAm/Talk event (with free tickets) to dive into this new research, educate travel leaders in Latin America about market trends, and create direct conversations with key players in the region - all with a focus on recovery in 2021.

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Announcing Phocuswright Conference Online 2020 Innovation: Summit and Launch Winners

November 2020

Travel industry research authority Phocuswright has announced the award winners of the November 12, 2020 Phocuswright Innovation Platform programs, Summit and Launch.

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Innovation: Summit and Launch preview

November 2020

Promoting innovation in travel means supporting the startup community and giving companies of all stages a platform for new products and ideas. Here are 14 companies leading the innovation in travel.

cell tower

7 ways 5G can supercharge the travel experience and operations

November 2020

Travel companies should take action on developing 5G applications now, recognizing that every small step forward marks progress toward the 5G future that technologists have long been buzzing about. These are the 7 ways 5G can impact the travel industry.

house on mountain

Travelers' evolving concerns and attitudes toward transport, lodging, cruise and activities

October 2020

Travelers are less comfortable with/associate perceived health risks to these forms of transportation, lodging and travel activities.

person with mask on phone

Who's not traveling and why?

October 2020

The people who intend to travel only tell one side of the story.

ocean at sunset

Traveler attitude, intent and behavior

October 2020

In the face of new hardships that come with COVID-19, more than half of travelers in nearly all markets say leisure travel is still an important piece of their lifestyle. But trip-planning and traveling, as well as shifting perceptions of transport, lodging, cruise and activities, become complex exercises in the wake of COVID-19 and require travelers to undertake new considerations.

road through rock landscape

What can past consumer data tell us in the time of COVID-19?

October 2020

Consumer travel patterns can help to predict what travelers do next. Phocuswright's latest travel research report series provides a snapshot of consumer behavior and sentiment immediately before COVID-19 transformed the world.

7 key developments in China’s major segments

7 key developments in China’s major segments

September 2020

In China, travel increased with the lifting of local restrictions in March and April, and the government introduced discounting initiatives to stoke demand for travel as the public health situation improved. However, these efforts can only bring travel demand so far while the threat of the virus and economic uncertainty loom. Here are the key developments in China’s major segments: air, hotel &...

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Travel continues to be central to people's lives

September 2020

Throughout this pandemic, Phocuswright research has indicated that travel continues to be central to people's lives. A majority of the European and American travelers we surveyed recently say it's core to their identity.

EC20 madeline list

2 key factors for traveling again

September 2020

In the winding path to recovery, travel companies should be aware of two important factors for European travelers: flexibility and control.

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The path to recovery in Travel's Next Era

September 2020

Phocuswright’s primary research in five major European markets explores travelers’ sentiment, motivations and attitudes in a changing landscape, and offers pointers on what travel providers can do to encourage them to venture out. This full presentation is available to Phocuswright Europe Online 2020 attendees only.

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Innovation Summit and Launch winners, plus highlights from week one of Phocuswright Europe Online 2020

September 2020

Winners of the day include Iomob, Hotelmize and HalalBooking. Summary of week one of Phocuswright Europe Online 2020.

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Size of the Japan travel market and 2020 outlook

August 2020

Once the leader in regional online penetration, Japan now has the lowest online share of travel gross bookings among all major travel markets in APAC, including Australia/New Zealand, China and India. In 2020, online penetration is predicted to grow incrementally in Japan but will remain well below the 50% mark.

The two indicators for business travel to resume

The two indicators for business travel to resume

August 2020

When and how meetings and event travel can return in the U.S. is at the mercy of science, the country's ability to control the outbreak, and the lifting of government restrictions on permissible group size. Travelers assessing whether they will attend a meeting or event will look to government guidance and infection levels the most.

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COVID-19 resources for you

August 2020

We're here to help you through this challenging period with analyst expertise, PhocusWire resources and the Phocuswright community of partners, brands and contributors. It's important to keep up-to-date on all of the news impacting the industry, so we’ve put together all of the resources we have.

Global air trends

Global air trends

August 2020

In their efforts to stay afloat, airlines have taken drastic measures, including furloughs, buyouts and layoffs. And despite numerous countries opening up their borders, it is unclear when travelers will get over their apprehension and feel comfortable taking to the skies again.

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InPhocus, Episode 20 - Looking to Russia for a different perspective

August 2020

Guest Max Kraynov, CEO of Aviasales, touches on the different approach (both physically and in the psyche of many of its citizens) that Russia has taken to tackling the coronavirus. And, of course, how it relates back to travel and the recovery of the tourism sector in Russia.

Latin America: Gross bookings expected to decrease 59% overall

Latin America: Gross bookings expected to decrease 59% overall

August 2020

The coronavirus pandemic will put an end to any travel market recovery in 2020. Gross bookings are expected to decrease 59% overall in the region with each country suffering revenue declines ranging from 44-63%.

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InPhocus, Episode 19 - People want to move again

August 2020

In this episode of InPhocus we examine a new report from Phocuswright and 3Victors that goes into a lot of detail about where travelers are considering going to. It examines search queries by travelers in a number of countries and regions around the globe, giving some early indication as to what destinations are on their minds.

uk-travel-market-update

U.K. travel market outlook and key developments

July 2020

U.K. total gross bookings in 2020 are expected to drop 55% to £22.6 billion. This Research Insights article highlights key developments and outlook for the remainder of the year.