$495 USDAnalyst: Mark Blutstein
boomers may no longer be the largest demographic in the U.S. (that distinction
now belongs to millennials), boomers have more disposable income and more time
to spend on travel than any other generation. These qualities, along with their
strong appetite for new experiences, make boomers an attractive segment for a
range of travel marketers. This report explores the travel habits of the U.S.
baby boomer generation, including how frequently they travel, how they plan and
book their leisure trips, how much they spend and more.