Lorraine Sileo

The total U.S. travel market is projected to expand a healthy 5% in 2018, while growth in online bookings continues to outpace the broader market. Although supplier websites are expected to grow slightly faster than OTAs, the balance between suppliers and intermediaries will remain unchanged through 2022. For suppliers and intermediaries alike, mobile transactions represent the strong channel for growth. This market sheet provides quick and easy access to U.S. travel market sizing data from 2016-2022, including key sectors, segments and distribution channels.

The U.S. travel market is projected to grow a healthy 5% in 2018, benefiting from positive economic performance. Online travel growth continues to outpace the overall market, and although supplier websites are expected to grow slightly faster than OTAs, the balance between suppliers and intermediaries will remain unchanged through 2022. This report provides comprehensive market sizing and projections for the U.S. travel industry from 2016-2022, and includes analysis of the key trends and players that are shaping the market.

The U.S. hotel industry, which has grown at a healthy pace since 2010, has turned cautious in light of mixed economic indicators in 4Q18. Nonetheless, the U.S. hotel market is forecast to rise 5% in 2018, with 4-5% YoY gains over the next few years. This report provides complete sizing and analysis on the U.S. hotel & lodging segment, including online and mobile bookings, private accommodation sizing, distribution trends, OTA versus supplier dynamics, and projections through 2022.

It’s been roughly two years since many U.S. chains started offering lower rates to loyalty members, and these special rates are paying off – at least for some of the largest chains with robust loyalty programs. As a result, hotels are now catching up to OTAs in terms of online distribution. Meanwhile, after years of double-digit growth in OTA sales, gains will fall to single digits in 2019 and beyond. This report explores the most notable trends and stories that are impacting the U.S. accommodations segment right now.

Thanks in part to rising business confidence, the U.S. corporate travel market is steadily increasing, and the managed travel segment now represents about a third of the total U.S. travel market. Online channels continue to grow rapidly and dominate corporate bookings. Meanwhile, travel managers are increasingly focused on how technological innovation can help drive business traveler behavior. This report combines extensive market sizing work with the results of a comprehensive travel manager survey and interviews with senior corporate travel executives to provide a holistic view of the dynamic US. corporate travel market.

The U.S. travel market enjoyed a solid 2017, with all segments experiencing growth of 1-5% over 2016. Overall, the market expanded 3%, with online sales outperforming the market as a whole. Many suppliers bolstered their online direct sales efforts, while OTAs (in particular Expedia and Booking.com) had a strong year as well. This report provides comprehensive market sizing and projections for the U.S. travel industry from 2015-2021, and includes analysis of the key trends and players that are shaping the market.

The U.S. hotel industry remains healthy, reaping the benefits of stronger economic growth and increased demand. Good fortune should continue, as forecasters predict record occupancy for U.S. hotels to last throughout the decade. However, a series of challenges continues to stall growth in average daily rate (ADR), such as increased supply, the impact of discounted loyalty rates and pressures from private accommodation.

Despite the country’s uneven economic performance and a fluctuating Canadian dollar, the Canadian travel market has remained strong over the past several years and is projected to grow 6% in 2017. The growth reflects travel’s importance among Canadians and the country’s appeal as a destination. This report presents findings on the Canadian leisure travel market, including sizing and projections from 2015-2021, analysis of key segments, distribution dynamics, major players and more. Drawing on a survey of Canadian leisure travelers, it also features a range of metrics and trends on consumer travel, including trip frequency and length, destination selection, booking methods and more.

While travel and tourism rank on a par with other spending categories, not all Americans put leisure travel at the top of their wish list. In 2016, one third of U.S. adults did not take a vacation. This Spotlight explores the segment of the U.S. population that does not travel for leisure, including their reasons for staying home and significant differences across age, income and other demographics.

View and/or Download the presentation deck and audio recording of the May 11, 2017 webinar - sponsored by Digital River World Payments - to explore the obstacles that emerging markets still need to face, such as those related to the economy, infrastructure, culture and payments, with a focus on Latin America.