Lorraine Sileo

Thanks in part to rising business confidence, the U.S. corporate travel market is steadily increasing, and the managed travel segment now represents about a third of the total U.S. travel market. Online channels continue to grow rapidly and dominate corporate bookings. Meanwhile, travel managers are increasingly focused on how technological innovation can help drive business traveler behavior. This report combines extensive market sizing work with the results of a comprehensive travel manager survey and interviews with senior corporate travel executives to provide a holistic view of the dynamic US. corporate travel market.

The U.S. travel market enjoyed a solid 2017, with all segments experiencing growth of 1-5% over 2016. Overall, the market expanded 3%, with online sales outperforming the market as a whole. Many suppliers bolstered their online direct sales efforts, while OTAs (in particular Expedia and Booking.com) had a strong year as well. This report provides comprehensive market sizing and projections for the U.S. travel industry from 2015-2021, and includes analysis of the key trends and players that are shaping the market.

The U.S. hotel industry remains healthy, reaping the benefits of stronger economic growth and increased demand. Good fortune should continue, as forecasters predict record occupancy for U.S. hotels to last throughout the decade. However, a series of challenges continues to stall growth in average daily rate (ADR), such as increased supply, the impact of discounted loyalty rates and pressures from private accommodation.

Despite the country’s uneven economic performance and a fluctuating Canadian dollar, the Canadian travel market has remained strong over the past several years and is projected to grow 6% in 2017. The growth reflects travel’s importance among Canadians and the country’s appeal as a destination. This report presents findings on the Canadian leisure travel market, including sizing and projections from 2015-2021, analysis of key segments, distribution dynamics, major players and more. Drawing on a survey of Canadian leisure travelers, it also features a range of metrics and trends on consumer travel, including trip frequency and length, destination selection, booking methods and more.

While travel and tourism rank on a par with other spending categories, not all Americans put leisure travel at the top of their wish list. In 2016, one third of U.S. adults did not take a vacation. This Spotlight explores the segment of the U.S. population that does not travel for leisure, including their reasons for staying home and significant differences across age, income and other demographics.

View and/or Download the presentation deck and audio recording of the May 11, 2017 webinar - sponsored by Digital River World Payments - to explore the obstacles that emerging markets still need to face, such as those related to the economy, infrastructure, culture and payments, with a focus on Latin America.

Download the presentation deck and audio recording of the March 15, 2017 webinar - sponsored by Worldpay- to explore European payment methods and the awareness, adoption, intent and obstacles surrounding emerging forms of payment and payment technologies

Economic and geopolitical factors weighed down the U.S. travel industry in 2016. While leisure demand was resilient, weakness in the corporate sector was a significant headwind, and overall the market was projected to eke out just 1% growth. The U.S. Online Travel Overview Sixteenth Edition Market Sheet provides quick and easy access to U.S. travel market sizing data, including key sectors, segments and distribution channels.

Economic and geopolitical factors weighed down the U.S. travel industry in 2016. While leisure demand was resilient, weakness in the corporate sector was a significant headwind, and overall the market was projected to eke out just 1% growth. Phocuswright’s U.S. Online Travel Overview Sixteenth Edition provides comprehensive market sizing of the U.S. travel industry with a focus on the purchase, distribution and marketing of travel booked by the leisure or unmanaged business traveler. The report analyzes trends in market share, technological innovation and consumer behavior that are influencing the marketplace, incorporating historical results and providing a five-year forecast. In addition, it includes detailed sizing and analysis of the U.S. online travel agency marketplace, as well as the air, hotel and lodging, and car rental segments.

View and/or download the presentation deck and audio recording of the December 13, 2016 webinar - sponsored by PayU - to learn how trends in demographics, technology adoption and payment systems are transforming emerging markets and driving growth in the $1.3 trillion global travel marketplace.