Ms. Sileo launched the research division of Phocuswright Inc. in 1998. She pioneered online travel metrics adopted as the industry standard for segmentation, sizing, forecasting, analysis and consumer planning behavior. Lorraine is quoted frequently in consumer and trade media including The New York Times and The Wall Street Journal and has authored numerous publications including Phocuswright's U.S. Online Travel Overview. Lorraine was previously an adjunct professor at New York University's Graduate Center for Hospitality, Tourism and Sports Management. She has analyzed the business and consumer digital marketplace for various publications and media companies for over 20 years.
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Areas of Research
Lorraine's extensive background and understanding of travel trends give her an ideal vantage point from which to forecast the financial and operational direction of the travel industry. Lorraine is a frequent speaker on performance trends and growth of U.S. and global travel markets.
Travel Innovation and Technology Trends 2021
Category: Technology Innovation Published: January 2021 Analysts: Michael Coletta, Robert Cole, Jesus Salgado Criado, Lorraine Sileo, Norm Rose US $500Each year, Phocuswright publishes a content series that identifies some of the most significant trends in travel technology and distribution for the upcoming year and beyond. Needless to say, the...
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U.S. Hotel & Lodging Market Report 2020-2024
Category: Market Overview & Sizing Published: January 2021 Analysts: Lorraine Sileo US $795The U.S. hotel industry was already bracing for a difficult year even before COVID-19. But the pandemic obliterated any semblance of normalcy, as many hotels were shuttered while others limped along...
U.S. Meetings and Event Travel: Where They Work, Stay and Play
Category: Business Travel Published: November 2020 Analysts: Alice Jong, Lorraine Sileo US $795The meetings and event industry has been a particularly hard-hit subset of the travel industry during the COVID-19 pandemic. This travel research report delves into the U.S. meetings and event...
COVID-19 Pandemic: An Unwelcome Event in Meetings & Event Travel
Category: Business Travel Published: August 2020 Analysts: Alice Jong, Lorraine Sileo US $299The U.S. meetings and event travel segment celebrated a thriving year as 2019 came to an end. Various destinations and hotels enjoyed steady growth, and some reported record years for groups. By March...
U.S. Travel Market COVID-19 Update (April 2020)
Category: Market Overview & Sizing Published: April 2020 Analysts: Lorraine Sileo US $299Prior to the COVID-19 pandemic, the U.S. travel industry was on a steady growth trajectory, enjoying 10 years of consistent gains. Even though annual growth slowed to just 2% in 2019 due to fears of an...