Ms. Sileo launched the research division of Phocuswright Inc. in 1998. She pioneered online travel metrics adopted as the industry standard for segmentation, sizing, forecasting, analysis and consumer planning behavior. Lorraine is quoted frequently in consumer and trade media including The New York Times and The Wall Street Journal and has authored numerous publications including Phocuswright's U.S. Online Travel Overview. Lorraine was previously an adjunct professor at New York University's Graduate Center for Hospitality, Tourism and Sports Management. She has analyzed the business and consumer digital marketplace for various publications and media companies for over 20 years.
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Areas of Research
Lorraine's extensive background and understanding of travel trends give her an ideal vantage point from which to forecast the financial and operational direction of the travel industry. Lorraine is a frequent speaker on performance trends and growth of U.S. and global travel markets.

No Travel Experience Necessary: More Outsiders Enter the OTA Market
Category: Technology Innovation Published: May 2023 Analysts: Lorraine SileoNon-travel brands, such as financial institutions, retailers and loyalty clubs must really want to get into the travel business. Over the past two years, several have launched travel booking platforms...

U.S. Hotel Market Report 2022-2026
Category: Market Overview & Sizing Published: May 2023 Analysts: Lorraine Sileo US $795The U.S. hotel & lodging market did not just recover in 2022, it prospered. High demand lifted average daily rates (ADR) and occupancy, leading to a record-breaking year as room revenue swept past...

U.S. Airline Market Report 2022-2026
Category: Market Overview & Sizing Published: March 2023 Analysts: Lorraine Sileo US $795U.S. Airlines face business turbulence regularly. Questionable service, too-high fees and delays are persistent concerns in the industry. Nevertheless, 2022 continued the chaotic return to the skies. In...

U.S. Travel Market Report 2022-2026
Category: Market Overview & Sizing Published: March 2023 Analysts: Lorraine Sileo, Madeline List, Marilyn Macallair, Coney Dongre, Michael Coletta US $2,495With pandemic concerns in the rearview, the U.S. travel market experienced a bounce back in 2022. In reality, recovery varied wildly by segment. Despite concerns over staffing, supply chain and economic...

Travel Innovation and Technology Trends 2023
Category: Technology Innovation Published: January 2023 Analysts: Michael Coletta, Robert Cole, Cathy Walsh, Hollis Thomases, Dmitry Koltunov, Adam Glickman, Lorraine Sileo, Norm Rose US $500Each year, Phocuswright publishes a content series that identifies the most significant innovation trends in travel technology and distribution for the upcoming year and beyond. This year we again...