Despite recent economic and political uncertainty, Brazil’s online travel market has been resilient and continues to grow, thanks in part to tech-savvy consumers who place a high priority on leisure travel. As the market rebounds, travel companies need to understand the consumer behaviors and preferences that influence purchase decisions. Commissioned by Google and based on a comprehensive survey of Brazilian travelers, this research provides a detailed profile of the Brazilian leisure traveler.Analysts: Cathy Walsh, Mark BlutsteinTopic: Consumer TrendsRegion: Latin AmericaResearch Type: Report
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The competitive travel marketplace and high costs of traveler acquisition are strong motivation for travel companies to keep existing customers coming back for more. Loyalty programs seek to do just that, offering perks and points to returning travelers. But are travel companies’ loyalty efforts paying off?Analysts: Mark Blutstein, Cathy WalshTopic: Consumer TrendsSegments: Air, Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
Quickly advancing technology, along with rapid adoption of and reliance on smartphones, has significantly impacted many aspects of U.S. consumers’ day-to-day lives. Travel is no exception, and in fact represents one area that has been dramatically transformed by the Internet, mobile devices and a range of online tools and services. Based on a comprehensive survey of U.S travelers’ device ownership, attitudes and behavior, this report series examines the ways in which consumers integrate technology throughout the travel life cycle – from trip planning, shopping and booking, to the actual travel experience.Analysts: Mark Blutstein, Douglas QuinbyTopics: Technology Innovation, MobileRegion: U.S. & CanadaResearch Type: Report
When Apple introduced their first smartphone in 2007, the main function was to make phone calls. Ten years later, adoption of smartphones, with their many capabilities, has skyrocketed. Among U.S. travelers, smartphone adoption happened even faster than with the general population. As early users, travelers embraced the opportunity to shift travel tasks from their desktop to their smartphones.Analyst: Mark BlutsteinTopics: Mobile, Technology InnovationRegion: U.S. & CanadaResearch Type: Report
Following an all-time high in 2015, the incidence of leisure travel among U.S. adults declined somewhat in 2016, and Americans spent less on travel and took fewer trips, on average. Despite the drop, however, more U.S. travelers stayed in a hotel in 2016, and more now seriously consider private accommodation options than in the past. The growing millennial traveler segment is increasingly influential, and more travel shopping, planning and booking has shifted to mobile devices. Based on a comprehensive survey of leisure travelers’ attitudes and behavior, this special collection of reports provides a range of data and analysis on key aspects of the U.S. leisure travel market.Analysts: Mark Blutstein, Cathy Walsh, Georgette JamesTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Online Travel Agencies, Rail, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
While travel and tourism rank on a par with other spending categories, not all Americans put leisure travel at the top of their wish list. In 2016, one third of U.S. adults did not take a vacation. This Spotlight explores the segment of the U.S. population that does not travel for leisure, including their reasons for staying home and significant differences across age, income and other demographics.Analysts: Georgette James, Mark Blutstein, Lorraine SileoTopic: Consumer TrendsRegion: U.S. & CanadaResearch Type: Report
With more disposable income than the general traveler population and a greater willingness to spend on high-end services, affluent travelers represent a critical segment for the travel industry. In addition to spending more, upscale travelers also tend to rate travel as a high priority relative to other forms of discretionary spending. This Spotlight examines the attitudes and behavior of high income travelers – where they stay, how they book and what they do during their trips.Analysts: Mark Blutstein, Cathy WalshTopic: Consumer TrendsSegments: Air, Hotels & Lodging, Online Travel Agencies, Traditional Agencies & TMCsRegion: U.S. & CanadaResearch Type: Report
U.S. leisure travelers have lots of options to choose from when planning their trips: multiple devices, numerous websites and many sources of advice on which travel products to buy. Here’s what leisure travel shopping and buying looked like in 2016, including the influence of mobile, use of OTAs vs. supplier websites, the growth of private accommodation and in-destination activities, and more.Analysts: Mark Blutstein, Cathy WalshTopic: Consumer TrendsSegments: Hotels & Lodging, Online Travel AgenciesRegion: U.S. & CanadaResearch Type: Report
While 2015 was a banner year for U.S. leisure travel, in 2016 the purchase incidence dropped for some travel categories. With travelers taking fewer (and shorter) trips overall, most major travel products experienced a decline in purchases, though the lodging segment has remained strong. This Spotlight provides a detailed analysis of U.S. leisure travelers’ purchase patterns for all major travel segments: air, hotel, car rental, vacation packages, destination activities and cruises.Analysts: Mark Blutstein, Cathy WalshTopic: Consumer TrendsSegments: Air, Car Rental & Ground Transportation, Hotels & Lodging, Tours & PackagesRegion: U.S. & CanadaResearch Type: Report
While travelers frequently fantasize about idyllic destinations, leisure travel encompasses many types of trips beyond the dream getaway. In 2016, U.S. travelers often ventured out with financial considerations in mind, and therefore opted to put off that dream vacation. This Spotlight explores U.S. travelers’ trip motivations and other factors that influence destination selection. It also provides fresh data on trip length, travel spend, travel party composition and more.Analysts: Cathy Walsh, Mark BlutsteinTopics: Consumer Trends, Destination & Activities MarketingRegion: U.S. & CanadaResearch Type: Report