Research Topics
Social and Search
Latest on Social and Search
Phocuswright reports can help your company understand search trends – including the rise of metasearch, search ad spend, and multi-modal search – and the growing importance of social media in travel, like review websites and sharing on Facebook and Twitter.
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The Creator Effect: Harnessing the Power of Collaboration in Travel
Phocuswright’s The Creator Effect: Harnessing the Power of Collaboration in Travel is part of a...
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Social Media Usage Approach in Travel
Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research...
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Scroll, Heart, Fly: Social Media’s Impact on Travel 2024
Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer...
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Far From the Madding Crowd? The Truth About Overtourism and Dispersal
Phocuswright’s Far From the Madding Crowd? The Truth About Overtourism and Dispersal is part of a...
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Europe Consumer Travel 2023: Major Markets Compared
This report is based on a comprehensive survey of U.K., France, Germany, Italy and Spain consumers who...
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Super Apps’ Secret Sauce
Super apps are mobile applications that offer multiple services, often including transportation,...
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Under the Influence: Social Media’s Role in Trip Planning and Inspiration
Travel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all...
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Green Travel Innovation Now (Yes, Now!)
The time for pondering and discussing what it means to be “green” in the travel industry is over. In...
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