Research Topics
Social and Search
Latest on Social and Search
Phocuswright reports can help your company understand search trends – including the rise of metasearch, search ad spend, and multi-modal search – and the growing importance of social media in travel, like review websites and sharing on Facebook and Twitter.
See All![Social Media Usage Approach in Travel Social Media Usage Approach in Travel](/uploadedImages/Products/2024/Report/_New_Product/report_socialusage_2024.jpg)
Social Media Usage Approach in Travel
Phocuswright’s Social Media Usage Approach in Travel is part of a comprehensive consumer research...
Read More
![Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 Scroll, Heart, Fly: Social Media’s Impact on Travel 2024](/uploadedImages/Products/2024/Report/_New_Product/report_socialmedia_series_2024.jpg)
Scroll, Heart, Fly: Social Media’s Impact on Travel 2024
Phocuswright’s Scroll, Heart, Fly: Social Media’s Impact on Travel 2024 is a comprehensive consumer...
Read More
![Far From the Madding Crowd? The Truth About Overtourism and Dispersal Far From the Madding Crowd? The Truth About Overtourism and Dispersal](/uploadedImages/Products/2023/Report/_New_Product/report_Sustainability_Overtourism_2023.jpg)
Far From the Madding Crowd? The Truth About Overtourism and Dispersal
Phocuswright’s Far From the Madding Crowd? The Truth About Overtourism and Dispersal is part of a...
Read More
![Europe Consumer Travel 2023: Major Markets Compared Europe Consumer Travel 2023: Major Markets Compared](/uploadedImages/Products/2023/Report/_New_Product/report_ECTRMajorMarkets_2023.jpg)
Europe Consumer Travel 2023: Major Markets Compared
This report is based on a comprehensive survey of U.K., France, Germany, Italy and Spain consumers who...
Read More
![Super Apps’ Secret Sauce Super Apps’ Secret Sauce](/uploadedImages/Products/2023/Analysis/_New_Product/report_Superapp_2023.jpg)
Super Apps’ Secret Sauce
Super apps are mobile applications that offer multiple services, often including transportation,...
Read More
![Under the Influence: Social Media’s Role in Trip Planning and Inspiration Under the Influence: Social Media’s Role in Trip Planning and Inspiration](/uploadedImages/Products/2023/Analysis/_New_Product/report_CTRSocialMedia_2023.jpg?n=2167)
Under the Influence: Social Media’s Role in Trip Planning and Inspiration
Travel is alive and buzzing in the social media ecosystem. Users, brands and influencers are all...
Read More
![Green Travel Innovation Now (Yes, Now!) Green Travel Innovation Now (Yes, Now!)](/uploadedImages/Products/2023/Analysis/_New_Product/report_GreenTravel_2023 (1).jpg?n=183)
Green Travel Innovation Now (Yes, Now!)
The time for pondering and discussing what it means to be “green” in the travel industry is over. In...
Read More
![Road to 2030: The Future Travel Experience Road to 2030: The Future Travel Experience](/uploadedImages/Products/2022/Analysis/_New_Product/report_innovation_travel2030.jpg)
Road to 2030: The Future Travel Experience
The travel industry is due for significant change. The pace at which technological advancement unfolds...
Read More