Research Topics
Social and Search
Latest on Social and Search
Phocuswright reports can help your company understand search trends – including the rise of metasearch, search ad spend, and multi-modal search – and the growing importance of social media in travel, like review websites and sharing on Facebook and Twitter.
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Road to 2030: The Future Travel Experience
The travel industry is due for significant change. The pace at which technological advancement unfolds...
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/BigTechRegulation(1).jpg "Confronting Goliath: Big Tech Regulation and Travel")
Confronting Goliath: Big Tech Regulation and Travel
Big Tech has become a hot topic for debate, across all industries and dimensions of business. For the...
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/report_US_CTR_future_travel_2021.jpg "U.S. Traveler Behavior: Must-Haves for Moving Forward")
U.S. Traveler Behavior: Must-Haves for Moving Forward
While the pandemic has deeply affected all aspects of leisure travel, many consumers are clearly...
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/report_CTR_US_GenZ.jpg "Gen Z Travelers: A Breed of Their Own")
Gen Z Travelers: A Breed of Their Own
Gen Z (born 1997-2003) is the youngest generation to come of age and contribute to overall travel...
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Will Privacy Restrictions Help Democratize Digital Marketing?
Privacy legislation in Europe and the U.S. have altered the digital marketing landscape. These legal...
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The Accelerating Convergence of Voice, Visual Search and Mapping
The way consumers search for travel products and services is changing. Three types of technologies –...
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The Connected Trip: Are We There Yet?
For decades, travel sellers and technology companies have fostered the idea of seamlessly connecting...
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Social Media in Travel Planning and Sharing
From destination photos and videos to friends' trip posts and descriptions, social media platforms...
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