Analyst Ralph Merten

Ralph Merten

Senior Market Analyst, EuropeRalph Merten

Duesseldorf Germany

Mr. Merten has authored and contributed to a range of Phocuswright reports and other research centered on the European travel industry. He has helped shape Phocuswright's European research, in particular the Europe Online Travel Overview, where he oversees market sizing and coordinates Phocuswright's European analyst team. Since 2007, he has written various spotlights dealing with European online travel agencies, tour operators, airlines and car rentals. Ralph has also managed numerous custom research projects focusing on travel technology and marketing strategy. He is executive vice president at h2c GmbH, a professional service provider for the hospitality industry, and holds a degree in aircraft and aerospace technology from the Aachen University of Applied Sciences, Germany.

Areas of Research
Ralph is well versed in the trends that shape the European travel marketplace. His knowledge of the region's many markets enables him to research and analyze each country's unique opportunities and challenges, while appreciating Europe's interconnectivity with the global travel industry.

Travel Research From Ralph Merten

Europe Online Travel Overview 2019 Market Sheet

Europe Online Travel Overview 2019 Market Sheet

Category: Market Overview & Sizing Published: January 2020 Analysts: Coney Dongre, David Juman, Ralph Merten

Though concerns over Brexit and several high-profile bankruptcies threatened to derail growth in some segments, the European travel market advanced 2% in 2019. Offline bookings continue to decline as...

Europe Online Travel Overview 2019

Europe Online Travel Overview 2019

Category: Market Overview & Sizing Published: December 2019 Analysts: David Juman, Ralph Merten, Linda Schmidt US $2,495

Though concerns over Brexit and several high-profile bankruptcies threatened to derail growth in some segments, the European travel market advanced 2% in 2019. Offline bookings continue to decline as...

Scandinavia Online Travel Overview 2019

Scandinavia Online Travel Overview 2019

Category: Market Overview & Sizing Published: December 2019 Analysts: Marty Kostmann, Ralph Merten, Karen Burka US $795

Though relatively small in terms of total gross bookings compared to other European countries, the Scandinavian travel market is a leader in online adoption and digital transformation. In 2019, overall...

Scandinavia Online Travel 2019: Key Developments

Scandinavia Online Travel 2019: Key Developments

Category: Market Overview & Sizing Published: December 2019 Analysts: Marty Kostmann, Ralph Merten, Karen Burka

Scandinavia has become the center of climate activism over the past two years, with “flygskam” (or “flight shame”) prompting travelers to forsake flying for rail travel to reduce their carbon...

Scandinavia Online Travel 2019: By the Numbers

Scandinavia Online Travel 2019: By the Numbers

Category: Market Overview & Sizing Published: December 2019 Analysts: Marty Kostmann, Ralph Merten, Karen Burka

Rising smartphone penetration rates, coupled with nearly ubiquitous internet access will translate to steady growth for Scandinavia’s online travel market over the next several years. Meanwhile, travel...

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