Analyst Ralph Merten

Ralph Merten

Senior Market Analyst, EuropeRalph Merten

Duesseldorf Germany

Mr. Merten has authored and contributed to a range of Phocuswright reports and other research centered on the European travel industry. He has helped shape Phocuswright's European research, in particular the Europe Online Travel Overview, where he oversees market sizing and coordinates Phocuswright's European analyst team. Since 2007, he has written various spotlights dealing with European online travel agencies, tour operators, airlines and car rentals. Ralph has also managed numerous custom research projects focusing on travel technology and marketing strategy. He is executive vice president at h2c GmbH, a professional service provider for the hospitality industry, and holds a degree in aircraft and aerospace technology from the Aachen University of Applied Sciences, Germany.

Areas of Research
Ralph is well versed in the trends that shape the European travel marketplace. His knowledge of the region's many markets enables him to research and analyze each country's unique opportunities and challenges, while appreciating Europe's interconnectivity with the global travel industry.

Travel Research From Ralph Merten

Europe Travel Market Report 2020-2024

Europe Travel Market Report 2020-2024

Category: Market Overview & Sizing Published: March 2021 Analysts: David Juman, Ralph Merten US $2,495

Following modest gains in 2019, the European travel market seemed to be on a similar trajectory in early 2020 before the first cases of COVID-19 had been identified on the continent. In the ensuing...

Germany Travel Market 2020-2024: By the Numbers

Germany Travel Market 2020-2024: By the Numbers

Category: Market Overview & Sizing Published: February 2021 Analysts: Ralph Merten, Karen Burka US $795

Germany's online travel bookings plummeted 59% in 2020, as the coronavirus pandemic wreaked havoc across all segments. But with lockdowns forcing many German consumers to increase their internet use for...

Germany Travel Market Report 2020-2024

Germany Travel Market Report 2020-2024

Category: Market Overview & Sizing Published: February 2021 Analysts: Ralph Merten, Karen Burka US $795

COVID-19 brought the burgeoning German travel market back to a hard reality, as 2020 gross bookings were projected to plummet 62%. Still, the country's solid economic foundation leaves Germany in a...

Germany Travel Market Update 2020

Germany Travel Market Update 2020

Category: Market Overview & Sizing Published: June 2020 Analysts: Ralph Merten US $495

Prior to the coronavirus pandemic, the German travel industry had recorded steady growth since 2012. However, beginning in March 2020, border closures and travel restrictions have severely impacted...

Europe Online Travel Overview 2019 Market Sheet

Europe Online Travel Overview 2019 Market Sheet

Category: Market Overview & Sizing Published: January 2020 Analysts: Coney Dongre, David Juman, Ralph Merten

Though concerns over Brexit and several high-profile bankruptcies threatened to derail growth in some segments, the European travel market advanced 2% in 2019. Offline bookings continue to decline as...

Page 1 of 10