Analyst Ralph Merten

Ralph Merten

Senior Market Analyst, EuropeRalph Merten

Duesseldorf Germany

Mr. Merten has authored several travel industry reports for Phocuswright's European Edition, including Phocuswright's European Online Travel Overview. Ralph is vice president, business development at h2c consulting. He has helped shape Phocuswright's European research including the European Online Travel Overview and spotlights on European online travel agencies, tour operators, airlines and car rentals. Ralph has co-authored Amadeus' Middle East white paper, Securing the Prize for the Middle East, and holds a degree in aircraft and aerospace technology from the Aachen University of Applied Sciences, Germany.

Areas of Research
Ralph Merten is well versed in the trends that shape the European travel marketplace. His knowledge of the many different markets of the region allow him to research and analyze the opportunities and challenges unique to each while appreciating Europe's interconnectivity with the global travel industry.

More from Ralph Merten

Europe Online Travel Overview 2019

Europe Online Travel Overview 2019

Category: Market Overview & Sizing Published: December 2019 Analysts: David Juman, Ralph Merten, Linda Schmidt US $2,495

Though concerns over Brexit and several high-profile bankruptcies threatened to derail growth in some segments, the European travel market advanced 2% in 2019. Offline bookings continue to decline as...

Scandinavia Online Travel Overview 2019

Scandinavia Online Travel Overview 2019

Category: Market Overview & Sizing Published: December 2019 Analysts: Marty Kostmann, Ralph Merten, Karen Burka US $795

Though relatively small in terms of total gross bookings compared to other European countries, the Scandinavian travel market is a leader in online adoption and digital transformation. In 2019, overall...

Scandinavia Online Travel 2019: Key Developments

Scandinavia Online Travel 2019: Key Developments

Category: Market Overview & Sizing Published: December 2019 Analysts: Marty Kostmann, Ralph Merten, Karen Burka

Scandinavia has become the center of climate activism over the past two years, with “flygskam” (or “flight shame”) prompting travelers to forsake flying for rail travel to reduce their carbon...

Scandinavia Online Travel 2019: By the Numbers

Scandinavia Online Travel 2019: By the Numbers

Category: Market Overview & Sizing Published: December 2019 Analysts: Marty Kostmann, Ralph Merten, Karen Burka

Rising smartphone penetration rates, coupled with nearly ubiquitous internet access will translate to steady growth for Scandinavia’s online travel market over the next several years. Meanwhile, travel...

Germany Online Travel 2019: Key Developments

Germany Online Travel 2019: Key Developments

Category: Market Overview & Sizing Published: November 2019 Analysts: Linda Schmidt, Ralph Merten, Karen Burka

German airlines are facing key challenges on multiple fronts, including competition from foreign carriers, rising fuel prices and growing environmental activism that promotes other forms of travel...

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