Analyst Norm Rose

Norm Rose

Senior Technology and Corporate Market AnalystNorm Rose

San Francisco, California United States

For nearly two decades, Norm has been an analyst and consultant focused on emerging technologies and how they impact business practices in the travel industry. He has an extensive background in online, corporate, hospitality and leisure travel-related technology. Norm is renowned for his travel technology expertise, particularly his analysis of the impact of emerging trends such as mobile and social media. Norm leads Travel Tech Consulting, Inc., a firm that partners with Phocuswright to provide technology consulting to travel companies. Founded in 1995, Travel Tech Consulting specializes in developing e-commerce and procurement strategies for all types of travel related technology. This includes deep knowledge of technologies used for reservations, distribution, and marketing. Norm has been an analyst with Phocuswright since 1999 and is the author of numerous publications and articles including Phocuswright’s Mobile: The Next Platform for Travel and Phocuswright and Travel Tech Consulting’s Corporate Travel Technology Today and Tomorrow. From 1982-1988, he held sales and marketing management positions at United Airlines and from 1989 to 1995, Norm was corporate travel manager for Sun Microsystems. At Sun, he worked with a number of third-party developers creating software for the business travel market. This included early prototypes of self-booking tools and expense management systems. Norm holds a B.S. in marketing from the University of Maryland.

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Areas of Research
Norm Rose is globally renowned expert in travel technology and distribution. He is a leading voice on mobile technology and innovation as well as travel distribution channels. Norm is an integral part of Phocuswright's annual Travel Innovation Summit.

Travel Research From Norm Rose

Travel Innovation and Technology Trends 2024

Travel Innovation and Technology Trends 2024

Category: Technology Innovation Published: January 2024 Analysts: Michael Coletta, Cathy Walsh, Markus Schreyer, Lorraine Sileo, Norm Rose US $1,495

Each year, Phocuswright publishes a content series that identifies the most significant innovation trends in travel technology and distribution for the upcoming year and beyond. This year we again...

Fintech in Travel: What’s New?

Fintech in Travel: What’s New?

Category: Technology Innovation Published: December 2023 Analysts: Norm Rose

Fintech is changing the way travel is purchased and settled. While in and of itself, fintech touches nearly every industry, there are unique pain points surrounding travel, including accepting multiple...

Travel Rewards vs. Loyalty – What’s the Difference?

Travel Rewards vs. Loyalty – What’s the Difference?

Category: Technology Innovation Published: November 2023 Analysts: Norm Rose, Robert Cole

This article addresses some key trends in the development of travel loyalty, with a focus on the following:Overview of loyalty and reward program structure, and what differentiates themOutlining metrics...

Dynamic, Continuous and Bundled Pricing: Options and Offers in Air Distribution

Dynamic, Continuous and Bundled Pricing: Options and Offers in Air Distribution

Category: Technology Innovation Published: August 2023 Analysts: Norm Rose

The notion that different passengers pay different prices for the same flight has been engrained into travelers’ psyches for a long time; airline pricing has long been considered complicated from the...

Roundup: Web3 Is Proving Its Value in Travel

Roundup: Web3 Is Proving Its Value in Travel

Category: Technology Innovation Published: April 2023 Analysts: Norm Rose US $295

Following a long buildup-and-hype period, 2023 is proving to be a pivotal year for Web3: These decentralized technologies are now delivering concrete, measurable value to the travel industry. Over the...

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