Analyst Norm Rose

Norm Rose

Senior Technology and Corporate Market AnalystNorm Rose

San Francisco, California United States

For nearly two decades, Norm has been an analyst and consultant focused on emerging technologies and how they impact business practices in the travel industry. He has an extensive background in online, corporate, hospitality and leisure travel-related technology. Norm is renowned for his travel technology expertise, particularly his analysis of the impact of emerging trends such as mobile and social media. Norm leads Travel Tech Consulting, Inc., a firm that partners with Phocuswright to provide technology consulting to travel companies. Founded in 1995, Travel Tech Consulting specializes in developing e-commerce and procurement strategies for all types of travel related technology. This includes deep knowledge of technologies used for reservations, distribution, and marketing. Norm has been an analyst with Phocuswright since 1999 and is the author of numerous publications and articles including Phocuswright’s Mobile: The Next Platform for Travel and Phocuswright and Travel Tech Consulting’s Corporate Travel Technology Today and Tomorrow. From 1982-1988, he held sales and marketing management positions at United Airlines and from 1989 to 1995, Norm was corporate travel manager for Sun Microsystems. At Sun, he worked with a number of third-party developers creating software for the business travel market. This included early prototypes of self-booking tools and expense management systems. Norm holds a B.S. in marketing from the University of Maryland.

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Areas of Research
Norm Rose is globally renowned expert in travel technology and distribution. He is a leading voice on mobile technology and innovation as well as travel distribution channels. Norm is an integral part of Phocuswright's annual Travel Innovation Summit.

Travel Research From Norm Rose

U.S. Business Traveler Report 2020

U.S. Business Traveler Report 2020

Category: Business Travel Published: March 2020 Analysts: Norm Rose US $895

Traditionally managed programs depended heavily on controlling the booking channel of the business traveler for duty of care and policy compliance reasons, but Phocuswright’s recent survey uncovered...

Blockchains: Ready for Prime Time or Still Overhyped?

Blockchains: Ready for Prime Time or Still Overhyped?

Category: Technology Innovation Published: November 2019 Analysts: Norm Rose

When I spoke about blockchains at the 2017 Phocuswright Conference, I began by contrasting two extreme scenarios. The first characterized blockchains as the next big thing, ushering in an “Internet of...

AI: Has Its Time Come or Are We Headed to the Trough of Disillusionment?

AI: Has Its Time Come or Are We Headed to the Trough of Disillusionment?

Category: Technology Innovation Published: April 2019 Analysts: Norm Rose

Artificial Intelligence has been around for decades, but the last three to four years have seen a dramatic increase in the use of AI techniques in all industries, including travel. In previous articles...

Travel Innovation and Technology Trends 2019

Travel Innovation and Technology Trends 2019

Category: Technology Innovation Published: March 2019 Analysts: Bob Offutt, Robert Cole, Michael Gerra, Cathy Walsh, Hollis Thomases, Norm Rose

Each year, Phocuswright publishes an annual report that discusses the most significant technology-driven issues or developments that will shape travel distribution this year and beyond. This year we...

Predictive Pricing and Personalized Bundles

Predictive Pricing and Personalized Bundles

Category: Published: June 2018 Analysts: Norm Rose

One of the hottest topics in the travel industry today is using artificial intelligence (AI) to create unique offers personalized to a traveler’s needs. The goal is to increase the conversion rate of...

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