Analyst Bill Carroll
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Bill Carroll

Senior Hotel and Lodging AnalystBill Carroll

Ithaca, New York United States

Dr. Bill Carroll consults with Phocuswright on topics including yield and revenue management, business planning and modeling, distribution and pricing analysis. He has presented numerous papers for Phocuswright and other organizations in the hospitality market. Dr. Carroll co-authored Phocuswright's U.S. Online Travel Overview Eighth Edition and authored Phocuswright's Hotel & Lodging Commerce 2002-2005: Distribution Strategies and Market Forecasts. He is also a faculty member at Cornell University's Hotel School. Dr. Carroll has over 25 years of experience in the travel industry. Prior to Phocuswright, he served as vice president, global marketing for Reed Elsevier's Travel Group; vice president, global market planning for Hertz; and economist for AT&T. He holds a B.A. in economics from Rutgers University and a Ph.D. in economics from Penn State University

Dr. Bill Carroll's Areas of Research

As a Senior Lecturer at Cornell University and a highly regarded hotel analyst, Dr. Carroll has his finger on the pulse of the hospitality industry. Bill Carroll's wealth of experience and research in the sector allow him to accurately forecast the direction of the hotel industry as an author of Phocuswright reports and syndicated research.

Travel Research From Bill Carroll

Book Direct Debate: Long- vs. Short-Run View

Book Direct Debate: Long- vs. Short-Run View

Category: Market Overview & Sizing Published: April 2018 Analysts: Bill Carroll

Debate over the value of online travel agencies (OTAs) and the impact on profitability of increasing direct bookings is endless. If OTA executives and lodging owners take a long-run versus short-run...

The Owner & Manager Dilemma: Too Much Information

The Owner & Manager Dilemma: Too Much Information

Category: Technology Innovation Published: March 2018 Analysts: Bill Carroll

Lodging owners and managers face the daunting and daily task of demand management. This involves making and executing integrated pricing, distribution channel, inventory and marketing decisions. All...

Hospitality Distribution Dissected

Hospitality Distribution Dissected

Category: Technology Innovation Published: June 2017 Analysts: Bill Carroll US $199

On the surface, year-to-year changes in the percent of revenue booked through traditional hospitality distribution channels appear to be stable. This belies seismic changes occurring among the major...

The Billboard Effect: A Phocuswright Evaluation

The Billboard Effect: A Phocuswright Evaluation

Category: Destination & Activities Marketing Published: August 2012 Analysts: Bill Carroll US $250

What do hotels really get out of providing inventory to online travel agencies through a merchant program? This article examines the costs, benefits and overall value of this model to hoteliers.

Sage Advice for Hotels: Another Point of View on a Popular Industry Report

Sage Advice for Hotels: Another Point of View on a Popular Industry Report

Category: Consumer Trends Published: June 2012 Analysts: Bill Carroll US $250

In January 2012, the Hospitality Sales and Marketing Association International (HSMAI) published Distribution Channel Analysis: A Guide for Hotels (DCA). The report presented comprehensive data and...

Hospitality Demand Management in Europe: Available Solutions and Challenges

Category: Mobile Published: November 2011 Analysts: Bill Carroll, Gabriele Piccoli US $350

Market fragmentation, disparate Internet penetration, and cultural and linguistic diversity are fundamental characteristics of Europe's hospitality landscape. This Spotlight focuses on demand management...

Hospitality Demand Management: Available Solutions and Challenges

Category: Technology Innovation Published: June 2011 Analysts: Bill Carroll, Gabriele Piccoli US $350

Independent hotel properties and chains alike struggle with demand management, especially since this segment of the hospitality industry is changing so rapidly. Among the biggest challenges are...