Get Custom Questions Answered

U.S. Consumer Travel Report

A true understanding of American travelers’ behavior and travel sentiment based on a comprehensive survey of leisure travelers.

Contact us about shaping the research and getting answers to your custom questions:

Lead the way in the consumer travel segment: Sponsor pivotal research to elevate your industry standing

Get answers to your most pressing questions from U.S. travelers

The value proposition for supporting this study

  • Comprehensive Survey: Provides extensive insights into Americans' travel behavior and preferences.
  • In-Depth Analysis: Delivers a nuanced understanding of travel sentiment, shedding light on emerging trends, preferences, and potential shifts in consumer behavior.
  • Actionable Insights: Equips brands and suppliers with valuable data-driven insights to tailor their offerings, marketing strategies, and services to better cater to the needs and desires of American travelers.

What you will receive:

  • Enhanced Customer Engagement: Brands and suppliers can leverage the research findings to develop targeted marketing campaigns and personalized experiences that resonate with American travelers, thereby fostering stronger connections and loyalty.
  • Competitive Advantage: By staying abreast of evolving consumer preferences and behavior patterns, businesses can gain a competitive edge in the dynamic travel industry, positioning themselves as leaders in meeting the evolving needs of American travelers.
  • Optimized Product Offerings: Armed with detailed insights into travelers' preferences, brands and suppliers can refine their product offerings, services, and amenities to align more closely with what American travelers desire, leading to increased satisfaction and repeat business.

Americans' enduring passion for travel prevails, driven by high travel incidence

The U.S. travel population surged to its highest point ever in 2022. Remarkably, U.S. travelers continue to assign greater value to travel when compared to other discretionary expenditures like home improvements, dining/nightlife and electronics.

Thus, the U.S. travel market grew by 51% to $422 billion in 2022, as all segments registered double-digit revenue increases.

The majority of U.S. travelers stayed within the country whereas one third traveled internationally. Travel spend was up, due to slightly more and longer trips combined with increased costs.

Traveler/trip profile

  • Average U.S. traveler is 48 years old with $85,454 average household income.
  • There was an average of 2.3 people per leisure travel group.
  • 29% used a credit card tied to a loyalty program that provides travel benefits. More than half redeemed points for travel in the past 12 months.
  • Average of 3.2 trips taken in the past 12 months.
  • 6.2-night average trip length.
  • $5,048 average total spent in past year;
  • $2,195 average per person spent.

⬇️ Scroll to see Research Objectives, Key Questions to be Addressed and the benefits of getting your custom questions answered.

But it isn’t all relaxation. Six in 10 conducted some kind of business during one of their trips, including more than half working remotely.

Phocuswright will work with you to align credible intelligence with your leadership position in the consumer travel segment, while giving you access to proprietary research that assists with strategy, product and marketing positioning.

U.S. consumer metrics, with a focus on behaviors and attitudes, give travel businesses clear insight into traveler intention. Input from leading travel companies will enhance the next iteration of this critical research.

It will uncover future expectations and anticipated travel plans of U.S. travelers, with a breakdown of planning and booking behaviors, trends, preferences, decision drivers and influences, neatly organized by charts, analysis and data.

Get the answers you have been seeking – plus Phocuswright analysis – for a fraction of the cost of fielding a custom research project on your own. Use your questions to drill down and find the exact information your company needs to design its strategic initiatives and create customized thought leadership to share with the industry.

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Sample custom questions topics you can deploy

  • A specific segment (e.g., ski/snowboard travelers or RV travelers)
  • Behaviors (e.g., types of destinations visited, high-status loyalty members’ points usage/redemption)
  • Intent (e.g., likelihood to visit a certain destination, use a certain type of accommodation in future)

Research objectives

  • An overview of U.S. travel consumer metrics, with a focus on behaviors and attitudes
  • Breakdown of travel trends and preferences by age cohort
  • Destination decision drivers and influencers
  • Data on booking trends, research decisions, travel spend, planning and intent
  • Social media’s impact on the travel planning and consumption process
  • Future expectations and anticipated travel plans

Key questions to be addressed

  • What is the typical U.S. traveler and trip profile?
  • What are trip planning and booking timelines and windows?
  • What are travelers preferred method of researching trips, based on age, spend and trip frequency?
  • What influences destination selection and where are travelers researching?
  • What are the top factors for booking trips online?
  • What influences decisions for lodging, air, car rental, cruise, packaged travel, and activities?
  • What is the outlook for the next 12 months?

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