Analyst Robert Cole

Robert Cole

Senior Research Analyst, Lodging and Leisure TravelRobert Cole

Robert Cole contributes to Phocuswright on topics related to hospitality, technology, distribution and traveler engagement. He has authored numerous papers for Phocuswright and has served in industry leadership roles with the Open Travel Alliance interoperability committee, HEDNA board of directors and as an HSMAI Adrian Awards Platinum/Best of Show judge. 

Mr. Cole is also founder of RockCheetah, a hotel marketing strategy and travel technology consulting practice with clients including global hotel brands, travel technology providers, consumer websites, major media groups, travel related service organizations and the U.S. Government. Robert has over 30 years of travel industry experience. Prior to working with Phocuswright, Mr. Cole served as vice president, destination experience for mega-wholesaler Mark Travel; vice president of hotel and car for dynamic packaging pioneer Neat Group; director of hospitality development for Sabre Group; and corporate director of marketing planning for Four Seasons Hotels and Resorts. He holds a B.S. degree from Cornell University's School of Hotel Administration.

Travel Research From Robert Cole

COVID-19 Hotel Forecast: Chicago

COVID-19 Hotel Forecast: Chicago

Category: Market Overview & Sizing Published: July 2020 Analysts: Robert Cole

Like other cities that introduced strict lockdowns, the negative impact on revenue per available room (RevPAR) has been severe, especially for Chicago's city-center properties. Optimism for a recovery...

The Connected Trip: Are We There Yet?

The Connected Trip: Are We There Yet?

Category: Destination & Activities Marketing Published: June 2020 Analysts: Robert Cole

For decades, travel sellers and technology companies have fostered the idea of seamlessly connecting all elements of a traveler's trip through a unified process and itinerary. The concept is also...

COVID-19 Hotel Forecast: Toronto

COVID-19 Hotel Forecast: Toronto

Category: Market Overview & Sizing Published: June 2020 Analysts: Robert Cole

As Toronto cautiously reopens, we expect the market's performance to improve further. The good news is that it appears that Toronto hoteliers are being relatively disciplined with their rate discounting...

COVID-19 Hotel Forecast: Key West

COVID-19 Hotel Forecast: Key West

Category: Market Overview & Sizing Published: June 2020 Analysts: Robert Cole

Key West is in the enviable position of having successfully contained the local spread of the virus, while enabling a relatively rapid rebound. For hoteliers having survived over two months of...

COVID-19 Hotel Forecast: Dallas

COVID-19 Hotel Forecast: Dallas

Category: Market Overview & Sizing Published: May 2020 Analysts: Robert Cole

The occupancy growth trend for Dallas is positive, and the city's normally low-performing July may be a blessing in disguise. The recent McKinsey & Company two-week consumer sentiment results show bad...

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