Analyst Robert Cole

Robert Cole

Senior Research Analyst, Lodging and Leisure TravelRobert Cole

Robert Cole contributes to Phocuswright on topics related to hospitality, technology, distribution and traveler engagement. He has authored numerous papers for Phocuswright and has served in industry leadership roles with the Open Travel Alliance interoperability committee, HEDNA board of directors and as an HSMAI Adrian Awards Platinum/Best of Show judge. 

Mr. Cole is also founder of RockCheetah, a hotel marketing strategy and travel technology consulting practice with clients including global hotel brands, travel technology providers, consumer websites, major media groups, travel related service organizations and the U.S. Government. Robert has over 30 years of travel industry experience. Prior to working with Phocuswright, Mr. Cole served as vice president, destination experience for mega-wholesaler Mark Travel; vice president of hotel and car for dynamic packaging pioneer Neat Group; director of hospitality development for Sabre Group; and corporate director of marketing planning for Four Seasons Hotels and Resorts. He holds a B.S. degree from Cornell University's School of Hotel Administration.

Travel Research From Robert Cole

Offer Personalization: What Variables Set the Context

Offer Personalization: What Variables Set the Context

Category: Technology Innovation Published: August 2019 Analysts: Robert Cole

Personalization continues to be increasingly important both to travelers and the travel companies selling and/or operating the associated services. All recognize that personalized experiences, online as...

Travel Innovation and Technology Trends 2019

Travel Innovation and Technology Trends 2019

Category: Technology Innovation Published: March 2019 Analysts: Bob Offutt, Robert Cole, Michael Gerra, Cathy Walsh, Hollis Thomases, Norm Rose

Each year, Phocuswright publishes an annual report that discusses the most significant technology-driven issues or developments that will shape travel distribution this year and beyond. This year we...

It's All About the Experience: How Will Technology Improve the Hotel Stay?

It's All About the Experience: How Will Technology Improve the Hotel Stay?

Category: Technology Innovation Published: October 2018 Analysts: Robert Cole

Technology plays a growing role in individual lifestyles and how people engage with their surroundings. Smartphones and wearables are ever-present companions. Unlimited entertainment options are...

Travel Innovation and Technology Trends 2018

Travel Innovation and Technology Trends 2018

Category: Technology Innovation Published: March 2018 Analysts: Bob Offutt, Robert Cole, Michael Gerra, Cathy Walsh, Hollis Thomases, Michael Coletta, Norm Rose

Each year, Phocuswright publishes an annual “trends” report that discusses the most significant technology-driven issues or developments that will shape travel distribution in the course of the year and...

Engaging Travelers: Personalization, Analytics & Process Come of Age

Engaging Travelers: Personalization, Analytics & Process Come of Age

Category: Consumer Trends Published: August 2017 Analysts: Robert Cole, Pete Comeau

Download/View the presentation deck and audio recording of the June 22, 2017 webinar - in partnership with Adobe - to explore the changing roles of content, messaging and analytics in delivering...

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