Analyst Robert Cole

Robert Cole

Senior Research Analyst, Lodging and Leisure TravelRobert Cole

Robert Cole contributes to Phocuswright on topics related to hospitality, technology, distribution and traveler engagement. He has authored numerous papers for Phocuswright and has served in industry leadership roles with the Open Travel Alliance interoperability committee, HEDNA board of directors and as an HSMAI Adrian Awards Platinum/Best of Show judge. 

Mr. Cole is also founder of RockCheetah, a hotel marketing strategy and travel technology consulting practice with clients including global hotel brands, travel technology providers, consumer websites, major media groups, travel related service organizations and the U.S. Government. Robert has over 30 years of travel industry experience. Prior to working with Phocuswright, Mr. Cole served as vice president, destination experience for mega-wholesaler Mark Travel; vice president of hotel and car for dynamic packaging pioneer Neat Group; director of hospitality development for Sabre Group; and corporate director of marketing planning for Four Seasons Hotels and Resorts. He holds a B.S. degree from Cornell University's School of Hotel Administration.

Travel Research From Robert Cole

For Real Recovery, Digitization is a Must

For Real Recovery, Digitization is a Must

Category: Technology Innovation Published: April 2021 Analysts: Robert Cole

The global pandemic has negatively affected almost all industries, with travel being particularly hard hit. As vaccinations rise, many markets are entering into the recovery stage. To survive going...

Travel Innovation and Technology Trends 2021

Travel Innovation and Technology Trends 2021

Category: Technology Innovation Published: January 2021 Analysts: Michael Coletta, Robert Cole, Jesus Salgado Criado, Lorraine Sileo, Norm Rose US $500

Each year, Phocuswright publishes a content series that identifies some of the most significant trends in travel technology and distribution for the upcoming year and beyond. Needless to say, the...

COVID-19 Hotel Forecast: Phuket

COVID-19 Hotel Forecast: Phuket

Category: Market Overview & Sizing Published: August 2020 Analysts: Robert Cole

Phuket is a major destination for international tourists, ranking in the top 15 global destinations, greeting 9.9 million international visitors annually in a pre-pandemic world. The rate of growth for...

COVID-19 Hotel Forecast: Chicago

COVID-19 Hotel Forecast: Chicago

Category: Market Overview & Sizing Published: July 2020 Analysts: Robert Cole

Like other cities that introduced strict lockdowns, the negative impact on revenue per available room (RevPAR) has been severe, especially for Chicago's city-center properties. Optimism for a recovery...

The Connected Trip: Are We There Yet?

The Connected Trip: Are We There Yet?

Category: Destination & Activities Marketing Published: June 2020 Analysts: Robert Cole

For decades, travel sellers and technology companies have fostered the idea of seamlessly connecting all elements of a traveler's trip through a unified process and itinerary. The concept is also...

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