Mona FarajMarket Manager, Middle East
Mona is a true business activist; her unrelenting energy is the fundamental driving force behind the Insight | Out team.
Mona is extremely well respected in the industry for her over 25 years' experience, foresight and profound professional research. Her management knowledge is all embracing, ranging from her passion for hotel opening and start-ups, distribution and channel management, to her in-depth market understanding across the Middle East and East Africa.
With a far-reaching network of key industry leaders, Mona is admired for her forthright opinions and desire to provide real, honest and productive feedback and work. Insight | Out was established following an extremely successful hotel career with Hilton and Rotana, where she established the Global Sales Network, central reservations systems and led the groundwork and framework for the brands distribution strategy.
With her intuitive understanding that the region required real 'hands-on' support for rapidly evolving sales and marketing disciplines, Insight | Out quickly became the go-to consultancy company for research, feasibility and solutions, with an agility that outstripped the traditionally larger, established companies.
Among her many accolades, Mona holds a degree in business administration from the American University of Beirut with a Total Quality Management certification from Cranefield University, U.K. Mona is also the managing director of the Middle East chapter of HSMAI – the Hospitality Sales and Marketing Association International.
Areas of Research
The travel industry in the Middle East and Africa is growing by leaps and bounds. Mona's expertise and position as a leader in the region allow her to make informed travel industry forecasts in Phocuswright reports and syndicated research.
Middle East Travel Market Update 2020Category: Market Overview & Sizing Published: July 2020 Analysts: Shadi Kaddoura, David Juman, Mona Faraj US $495
Prior to the emergence of the COVID-19 crisis in early 2020, travel suppliers in the Middle East enjoyed a 6% increase in gross bookings in 2019, attributable in part to several highly anticipated...
Middle East Online Travel Overview 2019 Market SheetCategory: Market Overview & Sizing Published: August 2019 Analysts: Coney Dongre, Mona Faraj, Shadi Kaddoura
A winning combination of government investment, positive economic change and consumer affluence is leading the Middle East travel market into a period of strong growth. This market sheet provides sizing...
Middle East Online Travel Overview 2019Category: Market Overview & Sizing Published: July 2019 Analysts: Shadi Kaddoura, Karen Burka, Mona Faraj US $1,295
A winning combination of government investment, positive economic change and consumer affluence is leading the Middle East travel market into a period of strong growth. This report provides sizing and...
Middle East Online Travel Overview Special Project 2019Category: Market Overview & Sizing Published: April 2019 Analysts: Karen Burka, Mona Faraj, Shadi Kaddoura
Phocuswright analysts present findings from the 2019 Middle East Online Travel Overview Special Project.
Middle East Online Travel Overview Second EditionCategory: Market Overview & Sizing Published: August 2015 Analysts: Mona Faraj, Charuta Fadnis, Colie Hoffman, Jeff Strachan, Shadi Kaddoura, Lorraine Sileo
The Middle East travel market is poised for enormous growth in the next three years, both online and off. High Internet penetration, improving technology infrastructure and a young population with an...
Presentation: Phocuswright's The Middle East Online Travel MarketplaceCategory: Market Overview & Sizing Published: April 2013 Analysts: Mona Faraj, Lorraine Sileo
Gain insight into the region's challenges and opportunities and identify key pockets of growth with this April 24, 2013 Phocuswright Webinar deck and recording.
Middle East Online Travel OverviewCategory: Market Overview & Sizing Published: March 2013 Analysts: Mona Faraj, Colie Hoffman US $1,495
The Middle East travel market, while still in early days, is growing fast – especially online, where the region's young, tech-savvy consumers gather to socialize, politicize and yes, plan trips....