Mona is a true business activist; her unrelenting energy is the fundamental driving force behind the Insight | Out team.
Mona is extremely well respected in the industry for her over 25 years' experience, foresight and profound professional research. Her management knowledge is all embracing, ranging from her passion for hotel opening and start-ups, distribution and channel management, to her in-depth market understanding across the Middle East and East Africa.
With a far-reaching network of key industry leaders, Mona is admired for her forthright opinions and desire to provide real, honest and productive feedback and work. Insight | Out was established following an extremely successful hotel career with Hilton and Rotana, where she established the Global Sales Network, central reservations systems and led the groundwork and framework for the brands distribution strategy.
With her intuitive understanding that the region required real 'hands-on' support for rapidly evolving sales and marketing disciplines, Insight | Out quickly became the go-to consultancy company for research, feasibility and solutions, with an agility that outstripped the traditionally larger, established companies.
Among her many accolades, Mona holds a degree in business administration from the American University of Beirut with a Total Quality Management certification from Cranefield University, U.K. Mona is also the managing director of the Middle East chapter of HSMAI – the Hospitality Sales and Marketing Association International.
Areas of Research
The travel industry in the Middle East and Africa is growing by leaps and bounds. Mona's expertise and position as a leader in the region allow her to make informed travel industry forecasts in Phocuswright reports and syndicated research.