Carolina Sass de Haro

Market Specialist, Latin AmericaCarolina Sass de Haro

Curitiba Brazil

Mrs. Haro's research focus is on consumer behavior and trends. During her 15 years in the hospitality industry, Carolina has held management positions in major hotel chains in Brazil. For the past five years, she has been a managing partner of Mapie, one of the most recognized hospitality consultancy and research companies in the country. Her Ph.D. thesis is about knowledge management in international hotel chains, and she has conducted major research to identify guest behavior and consumption standards as well as what millennials want for the future hotel. Carolina Sass de Haro is a true global citizen in love with different cultures, having lived in Thailand, Austria and Spain and has visited more than 30 countries.