$995 USDAnalyst: Maggie Rauch, Krassi Simonski, Gustaf Moell
Eastern Europe’s travel market is a sleeping giant just beginning to wake up. The market experienced healthy growth in 2010 and 2011, and while options and demand for travel are improving, cultural barriers and the European debt crisis still hinder development. Phocuswright’s Eastern Europe Online Travel Overview sizes the total and online leisure and unmanaged business travel markets in Russia, Ukraine, Poland, Hungary, Estonia, Latvia, Lithuania, Romania, Bulgaria, Greece and the Czech Republic. The report also compares trends across product segments, provides analysis of the primary online booking channels, and highlights the key players influencing the market.