Major deals and alliances dramatically altered the online travel agency landscape in 2015. Leading OTAs – including Expedia, Priceline, Ctrip and Bravofly Rumbo – took key steps to strengthen their respective positions. Amid consolidation, worldwide public OTA gross bookings increased 12% in 2015, to nearly US$175 billion.Analysts: Chetan Kapoor, Douglas QuinbySegment: Online Travel AgenciesResearch Type: Report
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