Subscribers OnlyAnalyst: Stanislas Feminier, David Juman, Karen Burka
The number of overnight stays in Italy’s accommodations market
continues break records, spurred by an influx of European, American and Chinese
visitors. Rome, Milan, Florence and Venice capture the majority of hotel
transactions, and Italy has also become Airbnb’s third-largest market worldwide.
Despite these healthy signs for the country’s travel market, leading domestic
airlines Alitalia and Air Italy continue to struggle to stay relevant, and are
increasingly threatened by European low-cost carriers and full-service Middle
Eastern airlines. This publication presents a high-level summary of the Italian
travel market, focusing on the need-to-know developments, trends and stories that
are impacting the market now.