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Ms. Thomases is a technology industry veteran who brings to her qualitative research a diverse perspective that combines marketing, customer journey and digital transformation. Hollis’s recent analyses have focused on technological innovations in mobility, artificial intelligence and the digital customer experience. Prior to joining Phocuswright in 2013, Hollis was an award-winning entrepreneur who led her own consultancy and tactical digital marketing agency for such travel and tourism clients as Visit Baltimore, the Washington D.C. Accommodations, Watermark Cruises and the Baltimore Museum of Art. Hollis authored the best-selling business book, Twitter Marketing: An Hour a Day; was a regular columnist for Inc.com, Lead Change Group, and ClickZ; and has been a contributing columnist for CMO.com and the Business Journal newspapers. A sought-after speaker, Hollis has delivered presentations and workshops around the country. Hollis is a graduate of Cornell University.
Content Matters: From Planning to Purchase
Category: Consumer Trends Published: October 2020 Analysts: Hollis ThomasesBefore a trip becomes an experience, it could be viewed as pieces and parcels of content. The multi-faceted components of all this content – developing, managing, utilizing, delivering, tracking and...
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Curated Collection: Technology
Category: Technology Innovation Published: March 2020 Analysts: Michael Gerra, Cathy Walsh, Coney Dongre, Hollis Thomases, Michael Coletta, Bob Offutt US $2,200This special collection of individual reports – curated by our team of analysts – represents Phocuswright’s most essential research, data and analysis on the key technology trends and developments...
Waiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
Category: Destination & Activities Marketing Published: December 2019 Analysts: Hollis ThomasesWhen it comes to business planning and go-to-market strategies today, it’s not uncommon to hear the phrase “mobile first” and with good reason: In the U.S., smartphone ownership has grown from 51% in...
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Travel Evolutions in Voice Recognition & Biometrics
Category: Technology Innovation Published: October 2019 Analysts: Hollis ThomasesFirst there was the Internet (a connected network of information). Then there was IoT, the Internet of Things (hardware devices connected to the network). Perhaps the next evolution is the Internet of...
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Thank You, But Let Me Do It Myself: 9 Trends in the DIY Traveler Experience
Category: Technology Innovation Published: April 2019 Analysts: Hollis ThomasesBlame it all on digital. Thanks to digital technology, today’s traveler can access and share more information more easily, and this access has molded behaviors and shaped expectations like never before....