Ms. Thomases is a technology industry veteran who brings to her qualitative research a diverse perspective that combines marketing, customer journey and digital transformation. Hollis’s recent analyses have focused on technological innovations in mobility, artificial intelligence and the digital customer experience. Prior to joining Phocuswright in 2013, Hollis was an award-winning entrepreneur who led her own consultancy and tactical digital marketing agency for such travel and tourism clients as Visit Baltimore, the Washington D.C. Accommodations, Watermark Cruises and the Baltimore Museum of Art. Hollis authored the best-selling business book, Twitter Marketing: An Hour a Day; was a regular columnist for Inc.com, Lead Change Group, and ClickZ; and has been a contributing columnist for CMO.com and the Business Journal newspapers. A sought-after speaker, Hollis has delivered presentations and workshops around the country. Hollis is a graduate of Cornell University.
How Is Travel Adapting to the Subscription Economy?
Category: Technology Innovation Published: September 2022 Analysts: Hollis ThomasesWith travel on the rebound as the pandemic wanes, suppliers and intermediaries have had an opportunity to take a fresh look at the products and services they offer. In particular, travel companies are...
Travel Innovation and Technology Trends 2022
Category: Technology Innovation Published: February 2022 Analysts: Michael Coletta, Robert Cole, Cathy Walsh, Nick Price, Hollis Thomases, Norm Rose US $500Each year, Phocuswright publishes a content series that identifies the most significant innovation trends in travel technology and distribution for the upcoming year and beyond. This year we again...
Content Matters: From Planning to Purchase
Category: Consumer Trends Published: October 2020 Analysts: Hollis ThomasesBefore a trip becomes an experience, it could be viewed as pieces and parcels of content. The multi-faceted components of all this content – developing, managing, utilizing, delivering, tracking and...
Waiting Longer: How Smartphones and Connectivity Continue to Impact Travel’s Digital Funnel
Category: Destination & Activities Marketing Published: December 2019 Analysts: Hollis ThomasesWhen it comes to business planning and go-to-market strategies today, it’s not uncommon to hear the phrase “mobile first” and with good reason: In the U.S., smartphone ownership has grown from 51% in...
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Travel Evolutions in Voice Recognition & Biometrics
Category: Technology Innovation Published: October 2019 Analysts: Hollis ThomasesFirst there was the Internet (a connected network of information). Then there was IoT, the Internet of Things (hardware devices connected to the network). Perhaps the next evolution is the Internet of...