Research

Phocuswright’s independent research and analysis gives your company a competitive advantage in the travel, tourism and hospitality marketplace.

We offer subscriptions, individual reports, custom research and multi-client special projects to make confident, data-driven decisions that outpace your competition.

Our Research Includes

Long-form reports
Decks
Insight articles
Data products
Interactive charts

See all of our travel research reports

Subscriptions

The Phocuswright Open Access research subscription gives you company-wide access to all of our expert-driven research reports and interactive data, so your team can identify emerging trends and seize new opportunities faster.

We also offer subsidized subscription packages for destination marketers, startups and universities.

Global Coverage

Our research and analysis goes beyond borders. Check out the map for detailed research reports by topic and segment in more than 30 countries.

Consumer Research

Core Consumer Metrics Destination Selection Search, Shop, Buy Tech / Devices

Distribution & Marketing

OTAs / Metasearch Travel Agents / Tour Operators GDSs / TMCs Tech / Advertising

Technology Innovation

AI Blockchain Voice / Chat Startups

Segments

Air

Private Accommodations

Tours & Activities

Hotel

Rail

Car Rental / Ground

Open Access includes Phocuswright's interactive data visualization platform.

Empower smarter decisions faster by customizing data visualizations that highlight key business drivers.

Create customized charts based on:

Global market sizing data
Market sizing data of more than 30 countries
Interactive travel startups database
New for 2024: Short-term rental market sizing

Learn More About Phocal Point

Analysts

We are travel research experts. Our analysts are carefully selected to provide you with nuanced industry insights on consumer trends, mobile, destinations, technology, regional information and much more.

View All Analysts

Custom Research

Our analysts are available to deliver research that's customized to your specific challenges, ensuring you anticipate market shifts and prepare for a future that keeps you ahead of industry trends.

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Special Projects

Phocuswright leads a series of multi-client research studies to tackle tough issues relating to travel, tourism and hospitality. Participants and sponsors gain access to unpublished data, that not only propel your strategic decisions but also elevate your standing as an industry leader.

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