Analyst Dirk Rogl

Dirk Rogl

Research Analyst and Content Specialist, EuropeDirk Rogl

Hamburg Germany

Having followed and been engaged with the digital shift of the European travel industry since 1999, Mr. Rogl has deep insights into Europe’s travel distribution and travel technology landscape. He is passionate about identifying the latest trends and challenges within the global travel industry and in his role at Phocuswright, Dirk applies the same passion to Europe's colorful travel marketplace. 

Dirk was deputy editor-in-chief of the German travel trade magazine fvw and has moderated numerous travel events. Until 2016, he was chief communications officer at Unister Group in Leipzig. In 2017, Dirk founded Rogl.de, a consulting agency focused on strategic communication.

More from Dirk Rogl

U.K. Online Travel 2019: Key Developments

U.K. Online Travel 2019: Key Developments

Category: Market Overview & Sizing Published: October 2019 Analysts: Dirk Rogl, David Juman, Cathy Walsh

Continuing uncertainty regarding Brexit has forced many U.K.-based travel companies – most notably airlines and tour operators – to devote resources to preparing for the worst-case scenario. Despite the...

U.K. Online Travel 2019: By the Numbers

U.K. Online Travel 2019: By the Numbers

Category: Market Overview & Sizing Published: October 2019 Analysts: Dirk Rogl, David Juman, Cathy Walsh

Despite considerable economic and political uncertainty, the U.K. market is projected to expand just under 1% in 2019, with online bookings expected to climb an impressive 6%. By 2023, 72% of travel...

U.K. Online Travel Overview 2019

U.K. Online Travel Overview 2019

Category: Market Overview & Sizing Published: October 2019 Analysts: Dirk Rogl, David Juman, Cathy Walsh US $795

Despite continuing uncertainty regarding Brexit and the impact it could have on the U.K. economy, the country still boasts the second-largest travel market in Europe and the largest online market by a...

Brexit: Dead Ahead?

Brexit: Dead Ahead?

Category: Market Overview & Sizing Published: July 2019 Analysts: Claudia Unger, Dirk Rogl

One of Europe's most influential online travel markets is set to leave the European Union. How will the U.K. go it alone, and which markets and major players will feel the brunt of Brexit? A group of...

U.K. Online Travel 2018: By the Numbers

U.K. Online Travel 2018: By the Numbers

Category: Mobile Published: November 2018 Analysts: Dirk Rogl, David Juman, Cathy Walsh

The U.K. is home to the largest and most mature online travel market in Europe, with two thirds of the country’s travel bookings projected to be made via websites or mobile apps in 2018. Online...

U.K. Online Travel 2018: Key Developments

U.K. Online Travel 2018: Key Developments

Category: Market Overview & Sizing Published: November 2018 Analysts: Dirk Rogl, David Juman, Cathy Walsh

Brexit remains a huge uncertainty for the U.K. travel market, with significant implications for both inbound and outbound travel, the airline segment and more. At the same time, new regulations in the...

U.K. Online Travel Overview 2018

U.K. Online Travel Overview 2018

Category: Market Overview & Sizing Published: November 2018 Analysts: Dirk Rogl, David Juman, Cathy Walsh US $795

Though the U.K. hovers on the brink of withdrawal from the European Union (i.e., Brexit), the country maintains a leading role in the European travel market. Within Europe, the U.K. is the...

U.K. Online Travel Overview Thirteenth Edition

U.K. Online Travel Overview Thirteenth Edition

Category: Market Overview & Sizing Published: December 2017 Analysts: Dirk Rogl, David Juman, Cathy Walsh US $795

Despite political uncertainty, a weak British pound and ongoing safety fears, the U.K. travel industry has proven resilient. While Brexit continues to cast doubt over the country’s political and trade...

Direct Connect in Europe: Airline Retail on the Edge

Direct Connect in Europe: Airline Retail on the Edge

Category: Technology Innovation Published: September 2017 Analysts: Dirk Rogl

For nearly two years, the Lufthansa Group was alone in Europe in its efforts to establish direct connect as a new standard in airline distribution. Finally, the New Distribution Capability (NDC) seems...