Free Travel Research
Check out some of our most popular travel industry research articles – for free!
European Travelers: The Always-On, Super Consumers
February 2020Download this free infographic - co-sponsored by Sojern - to compare stats of travelers in France, Germany and the U.K.
Hotel Revenue Management: Opportunities in a Dynamic and Challenging Landscape
December 2019This white paper - produced in cooperation with Expedia - focuses on the challenges faced by the revenue management function and lodging organizations from the perspective of those who actually perform that task: the revenue managers. Participants in the study included revenue managers from chains, ownership/management companies and independent properties.
Phocuswright Gender Equity Study 2019 Highlights
November 2019Phocuswright's second gender equity study results uncover how companies within the travel technology ecosystem stack up when it comes to promoting women's leadership.
Up in the Air: How New Technologies, Standards and Solutions Are Transforming the Air Distribution Marketplace
October 2019This research takes a detailed look at how airlines, agencies and aggregators are changing, competing and cooperating in light of these new distribution and retailing practices.
Phocuswright Gender Parity Study 2018 Highlights
July 2019Men and women in travel technology participated in an essential Phocuswright survey on gender parity. The results uncover how companies within the travel technology ecosystem stack up when it comes to promoting women's leadership.
Air Sales and the Travel Agency Distribution Channel
April 2019This paper, based on recent key research and insights from Phocuswright, explores prospects for travel agency sales of air products within the context of the overall vitality of the agency distribution channel. Produced in partnership with Airlines Reporting Corporation (ARC), this publication presents a detailed picture of the current state of travel agency air sales, including differences in how corporate and leisure agents, and independent contractors, sell a spectrum of air products.
Asia-Pacific Tourism 2019: Market Trends, Opportunities and the Challenges Facing Tourism Organizations
March 2019The paper – in cooperation with TripAdvisor – explores the issues facing APAC destinations in the 21st century, identifying destination management approaches with the potential to foster beneficial results and sustainable growth for the long term.
Independent Lodging Properties and the Online Marketplace
January 2019This report - sponsored by trivago - explores the marketing, distribution and technology-adoption practices of independent lodging properties in six key markets: France, Germany, Italy, Spain, the U.K. and the U.S.
List of Travel Startup Support Ecosystem Programs and Entities
January 2019Phocuswright has tracked the launch of more than 80 travel-focused accelerators, incubators, early-stage investors and entrepreneur support programs in the last five to seven years. This report contains, in spreadsheet format, the full list of programs and entities we have tracked, including website, program type, entity type, industry focus, region, country and status.
Escaping the Sidelines: Tours & Activities Get Going
August 2018Download this paper to explore the state of the tours and activities segment.
A Wake-Up Call for Sleepwalking Loyalty Programs
July 2018Download this free global benchmarking survey by Expedia Affiliate Network and Points – presented by PhocusWire – to gain a deep understanding of the current loyalty landscape and uncover ways that you can win over the customer to win at loyalty.
The State of European Innovation
April 2018Download the presentation deck and audio recording of the April 19, 2018 webinar to gain practical tips for startup success and provide established companies with a information to engage with brands whose technologies are impacting the travel, tourism and hospitality industries.
Airlines, E-Commerce and the State of Fraud Management
April 2018Download the presentation deck and audio recording of the March 28, 2018 webinar - sponsored by CyberSource - to understand the current state of fraud management in the global airline industry.
Benchmark Study: 2018 Global Airline Online Fraud Management
March 2018The objective of this study - in cooperation with CyberSource - is to benchmark global metrics and trends in fraud management and protection among airlines. This research also explores airline awareness of various fraud-related issues and examines their approaches to and implementation of fraud management tools and services.
The State of B&Bs in the U.S.
February 2018Explore the size of the B&B category, key performance metrics, the digital readiness of the sector, the importance of B&Bs to various traveler segments, and opportunities for growth in the market with this free white paper, created with the support of BedandBreakfast.com.
The Travel Marketer's Guide to the U.S. Digital Travel Landscape
December 2017The Travel Marketer's Guide to the U.S. Digital Travel Landscape 33288 5599 This paper, based on new, proprietary consumer and industry research conducted by Phocuswright and commissioned by Bing, provides a map of the digital travel landscape with the modern travel marketer in mind. This paper, base
Redefining the Travel Customer Experience
December 2017Redefining the Travel Customer Experience 32990 5599 In travel, "customer centricity" is no longer a nice-to-have; it's a must-have. This paper – in cooperation with Hexaware – presents an overview of how and why the traveler's expectations matter, the process of creating great digitally transformed cust
Emerging Markets in Travel: Localization Strategies in a Global Economy
December 2017Emerging Markets in Travel: Localization Strategies in a Global Economy 32903 5599 This paper – in cooperation with Transperfect – examines localization in travel, based on newly identified economic "emergers." Localization is about getting to know the market and acting within it. But first those mark
Consideration Phase: Travel's Untapped Opportunity
October 2017Consideration Phase: Travel's Untapped Opportunity 32647 5599 Download the presentation deck and audio recording of the October 12, 2017 webinar - sponsored by Quantcast - learn how you can capture more travelers during the planning stage. Shopping and booking may grab the attention of most marketers
The State of Travel Startups 2017 Preview
September 2017The State of Travel Startups 2017 Preview 32582 5599 Phocuswright's The State of Travel Startups 2017 presents a comprehensive, 360-degree view of today's travel startup landscape, and provides essential insights on travel technology founding and funding trends across regions and segments. Phocuswrig
User-Generated Content Has Moved Into the Marketing Mainstream
September 2017User-Generated Content Has Moved Into the Marketing Mainstream 5599 This paper examines the impact of user-generated content (UGC) in travel, including the importance of influencers and expert content, and several case studies that highlight how a range of travel brands have effectively incorporated UGC int
The U.S. Leisure Traveler: Understanding Consumer Lifestyle Behavior
September 2017The U.S. Leisure Traveler: Understanding Consumer Lifestyle Behavior 31697 5599 Download the presentation deck and audio recording of the September 13, 2017 webinar - sponsored by Sojern - to gain insight into the consumer DNA of the U.S. leisure traveler – and explore why it matters. U.S. leisu
The State of Innovation
August 2017The State of Innovation 32344 5599 Innovation experts from Amadeus, Plug and Play, Travelport and Voyager HQ join Phocuswright in a thought-provoking conversation about the state of innovation in travel. Download the presentation deck and audio recording of the August 9, 2017 webinar. Phocuswrigh
Phocus Forward: The Year Ahead in Digital Travel
August 2017Phocus Forward: The Year Ahead in Digital Travel 32241 5599 Phocuswright and Expedia Affiliate Network explore five topics of the popular report 2017 Phocus Forward: The Year Ahead in Digital Travel. Download the audio recording and presentation deck here (free). Expedia Affiliate Network and Phoc
The Changing Vacation Rental Landscape: Are You Ready?
July 2017The Changing Vacation Rental Landscape: Are You Ready? 32198 5599 Download the presentation deck and audio recording of the July 19, 2017 webinar - sponsored by HomeAway Software - to explore technology trends and benchmarks that are essential for U.S. property managers. Big changes in the U.S. renta
The Perfect Path: What Travelers Want - and Don't Want - in Their Digital Journey
July 2017The Perfect Path: What Travelers Want - and Don't Want - in Their Digital Journey 32097 5599 Download the presentation deck and audio recording of the July 12, 2017 webinar - sponsored by UserReplay - to test your knowledge of what digital travelers want. In today's increasingly digital travel landsc
Travel 3.0 – Mobile Rising in Southeast Asia
July 2017Travel 3.0 – Mobile Rising in Southeast Asia 31919 5599 Download the presentation deck and audio recording of the June 29, 2017 webinar - sponsored by Criteo - to better understand the Southeast Asian traveler. The Southeast Asian travel market is rapidly moving into the digital era. Suppliers and
Engaging Travelers - Personalization, Analytics & Process Come of Age
June 2017Engaging Travelers - Personalization, Analytics & Process Come of Age 31911 5599 Download the presentation deck and audio recording of the June 22, 2017 webinar - in partnership with Adobe - to explore the changing roles of content, messaging and analytics in delivering relevant, personalized experie
2017 Phocus Forward: The Year Ahead in Digital Travel
May 20172017 Phocus Forward: The Year Ahead in Digital Travel 31706 5599 From AI to APAC, this report - presented by Expedia Affiliate Network - highlights what to expect from digital travel in the year ahead. Emerging markets are advancing rapidly, private accommodation and in-destination activities ar
Managing Corporate Travel in Today's Complex Environment
May 2017Managing Corporate Travel in Today's Complex Environment 5599 This white paper - sponsored by Radius Travel - explores how travel programs are changing, the expanding role of travel managers, the use of marketing to support travel programs, and more. Corporate travel, i.e., the need to travel to trade,