Italy Online Travel 2019: Key Developments
Note: The market sizing and analysis contained in this report were completed prior to the outbreak of COVID-19, the novel coronavirus that began in Wuhan, China and has since spread to countries worldwide. The virus will have a significant impact on global travel markets in 2020. Phocuswright is actively monitoring this highly dynamic situation, and will provide updates and/or publish new material as soon as possible.
The number of overnight stays in Italy’s accommodations market continues break records, spurred by an influx of European, American and Chinese visitors. Rome, Milan, Florence and Venice capture the majority of hotel transactions, and Italy has also become Airbnb’s third-largest market worldwide. Despite these healthy signs for the country’s travel market, leading domestic airlines Alitalia and Air Italy continue to struggle to stay relevant, and are increasingly threatened by European low-cost carriers and full-service Middle Eastern airlines. This publication presents a high-level summary of the Italian travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.
This report is available for purchase as a package with:
Please CLICK HERE for more information and to purchase.
For more on the dynamic European online travel marketplace, check out the following (available now or coming soon):
What is Open Access
An Open Access subscription provides company-wide access to the whole library of Phocuswright’s travel research and data visualization.Learn More
Curious? Contact our team to learn more:+1 860 350-4084 501 email@example.com
What is Open Access+
With Open Access+, your company gets access to Phocuswright's full travel research library and data visualization PLUS Special Project deliverables.Learn More