France Online Travel Overview 2019
Note: The market sizing and analysis contained in this report were completed prior to the outbreak of COVID-19, the novel coronavirus that began in Wuhan, China and has since spread to countries worldwide. The virus will have a significant impact on global travel markets in 2020. Phocuswright is actively monitoring this highly dynamic situation, and will provide updates and/or publish new material as soon as possible.
While the French travel market is relatively fragmented, most segments are dominated by a large (typically domestic) player with the resources to compete effectively with OTAs. Overall, the country’s online market is mature, though retail agencies continue to play a vital role. This report provides an overview of the French travel market, including key characteristics, market structure and major players in each segment.
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