Italy Online Travel 2019: By the Numbers
Led by Italy's expansive network of traditional travel agents, offline distribution was projected to represent well over half of all travel gross bookings in 2019. However, distribution will continue to shift to online channels, as key brands in the airline, rail and car rental segments ramp up their investments in digital properties. As a result, online growth will be in the 8-9% range for the next several years, far outpacing the broader market. This report provides current data, charts and analysis on the Italian travel market, with sizing and projections from 2017-2023.
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