Italy Online Travel 2019: By the Numbers
Note: The market sizing and analysis contained in this report were completed prior to the outbreak of COVID-19, the novel coronavirus that began in Wuhan, China and has since spread to countries worldwide. The virus will have a significant impact on global travel markets in 2020. Phocuswright is actively monitoring this highly dynamic situation, and will provide updates and/or publish new material as soon as possible.
Led by Italy's expansive network of traditional travel agents, offline distribution was projected to represent well over half of all travel gross bookings in 2019. However, distribution will continue to shift to online channels, as key brands in the airline, rail and car rental segments ramp up their investments in digital properties. As a result, online growth will be in the 8-9% range for the next several years, far outpacing the broader market. This report provides current data, charts and analysis on the Italian travel market, with sizing and projections from 2017-2023.
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