Despite economic and political challenges in the region, Europe’s travel market continues to expand. Gross travel bookings were projected to climb 2% in 2018, with most supplier segments projected to notch at least modest gains. Online bookings are advancing faster than the overall market, and most of the online growth is now coming from suppliers’ and OTAs’ mobile platforms. This market sheet contains, in spreadsheet format, the sizing data published in Phocuswright's Europe Online Travel Overview 2018 report, with quick and easy access to 2016-2022 data on key travel markets, segments and distribution channels.

This product includes key data collected specifically for interactive charts.

Despite economic and political challenges in the region, Europe’s travel market continues to expand. Gross travel bookings will climb 2% in 2018, with most supplier segments projected to notch at least modest gains. Online bookings are advancing faster than the overall market, and most of the online growth is now coming from suppliers’ and OTAs’ mobile platforms. This report presents findings on the European leisure and unmanaged business travel markets, with sizing and projections from 2016-2022. Additional coverage includes analysis of Europe’s key travel segments and players, distribution dynamics, market challenges and more.