Research Topics
Region: Europe
Europe Research
Explore Phocuswright's latest research on Europe including market overview and sizing, destinations, technology and consumer trends.

ArticleNo Travel Experience Necessary: More Outsiders Enter the OTA Market
Published: May 2023
Non-travel brands, such as financial institutions, retailers and loyalty clubs must really want to get...
Article

ReportScandinavia Travel Market Report 2022-2026
Published: May 2023
The Scandinavian countries of Sweden, Norway and Denmark began a welcome rebound from two years of...
Report

Interactive ChartsPhocal Point: Country and Regional Sizing
Published: May 2023
Tap into the most recent data on the 38+ covered travel markets. Data is presented in a visually...
Interactive Charts

ArticleNavigating the Digital Wave: Cruise Tech Post-COVID
Published: May 2023
If anything, positive came out of the pandemic for the cruise industry, it may be the acceleration of...
Article

ReportFrance Travel Market Report 2022-2026
Published: May 2023
The France travel market burst into recovery mode in 2021 and continued the trend into 2022. High...
Report

ReportEastern Europe Travel Market Report 2022-2026
Published: May 2023
The Eastern European travel market includes several key country markets: Russia, Poland, Ukraine,...
Report

ReportU.K. Travel Market Report 2022-2026
Published: May 2023
The U.K. continued its post-COVID recovery in 2022, with the reopening of international borders. The...
Report

ReportGermany Travel Market Report 2022-2026
Published: April 2023
It was a mixed recovery year for German travelers, and in turn for the Germany travel market. While...
Report

ArticleRoundup: Web3 Is Proving Its Value in Travel
Published: April 2023
Following a long buildup-and-hype period, 2023 is proving to be a pivotal year for Web3: These...
Article

ReportSpain Travel Market Report 2022-2026
Published: April 2023
Spain’s tourism market performance in 2022 was about as good as could be expected. Amidst COVID...
Report