Scandinavia Online Travel Overview 2019

Scandinavia Online Travel Overview 2019 Published December 2019 Analysts: Marty Kostmann, Ralph Merten, Karen Burka


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Though relatively small in terms of total gross bookings compared to other European countries, the Scandinavian travel market is a leader in online adoption and digital transformation. In 2019, overall online travel penetration for the three Scandinavian nations – Denmark, Norway and Sweden – was projected at 62%, among the highest rates in all of Western Europe. The total market continues to grow as well, boosted by the region’s reputation as a safe destination and the ease of travel between the three countries. This report provides an overview of the Scandinavian travel market, including key characteristics, market structure and major players in each segment.

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For more on the dynamic European online travel marketplace, check out the following (available now or coming soon):

  • Introduction
  • Overview
  • Travel Distribution Landscape
  • Online Dynamics
  • Segment Snapshot
    • Airlines
    • Hotel & Lodging
    • Rail
    • Car Rental
    • Tour Operators
  • Online Travel Agencies and Other Intermediaries
  • Methodology
US $795 
CA $1,053 • £604 • €717
FREE for Open Access Subscribers
Add to Cart