German airlines are facing key challenges on multiple fronts, including competition from foreign carriers, rising fuel prices and growing environmental activism that promotes other forms of travel instead of flying. In the accommodations segment, meanwhile,
the hotel industry is stepping up its battle against OTAs and short-term rental sites such as Airbnb. This publication presents a high-level summary of the German travel market, focusing on the need-to-know developments, trends and stories that are
impacting the market now.
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