Germany Online Travel Overview 2019
Note: The market sizing and analysis contained in this report were completed prior to the outbreak of COVID-19, the novel coronavirus that began in Wuhan, China and has since spread to countries worldwide. The virus will have a significant impact on global travel markets in 2020. Phocuswright is actively monitoring this highly dynamic situation, and will provide updates and/or publish new material as soon as possible.
German airlines are facing key challenges on multiple fronts, including competition from foreign carriers, rising fuel prices and growing environmental activism that promotes other forms of travel instead of flying. In the accommodations segment, meanwhile, the hotel industry is stepping up its battle against OTAs and short-term rental sites such as Airbnb. This publication presents a high-level summary of the German travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.
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