Consolidation in Germany’s airline segment will contribute to a slight dip in gross travel bookings in 2018, after which the market is projected to establish a four-year upward trajectory. Buoyed by the country’s 90% internet penetration rate, Germany’s online travel market will flourish, and by 2022, online channels will capture more than half of all travel market revenue. This report provides current data, charts and analysis on the German travel market, with sizing and projections from 2016-2022.

The 2017 bankruptcy of Air Berlin continues to impact airline ticket prices and passenger traffic in Germany, as Eurowings, easyJet, Ryanair and Wizz Air have all looked to fill the market gap.  Meanwhile, record-breaking overnight stays in the hotel segment have fueled robust growth, attracting an array of domestic and foreign investors. This publication presents a high-level summary of the German travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.

Italy’s travel market is projected to climb 5-6% annually for the next several years, with online channels accounting for the biggest gains. Though suppliers and OTAs currently capture an equal portion of online bookings, the OTA share will slip in the coming years as suppliers step up their efforts to drive bookings to their direct channels. This report provides current data, charts and analysis on the Italian travel market, with sizing and projections from 2016-2022.