The U.S. travel market is projected to grow a healthy 5% in 2018, benefiting from positive economic performance. Online travel growth continues to outpace the overall market, and although supplier websites are expected to grow slightly faster than OTAs, the balance between suppliers and intermediaries will remain unchanged through 2022. This report provides comprehensive market sizing and projections for the U.S. travel industry from 2016-2022, and includes analysis of the key trends and players that are shaping the market.

Online travel agencies’ share of the U.S. travel market is projected to hold steady in 2018 at 19%, and hotels remain the biggest segment for OTAs. The battle between intermediaries and suppliers for online dominance remains fierce, and OTAs currently capture 38% of online bookings. Expedia and Booking.com maintain their grip on the OTA market, with a combined 92% share of OTA gross bookings. This report provides a high-level overview of the U.S. OTA landscape, including key players, segment and distribution analysis, and sizing projections through 2022.

Expedia and Booking.com continue to dominate the U.S. online travel agency space, and the two are making deeper inroads into segments outside flights and hotels. The two segment leaders, along with other key players such as Google and TripAdvisor’s Viator, are actively targeting the travel activities market. Meanwhile, OTAs seek other ways to gain an edge, and are exploring voice, machine-learning and chat-based functionality. This report explores the most notable trends and stories that are currently impacting the U.S. OTA landscape.