Subscribers OnlyAnalyst: Alice Jong, Bob Sacco, George Skarpelos, Marina Lähteenmäki, Douglas Quinby
driven massive shifts in consumer travel behavior. Travelers now dream of,
research, shop and book their travel across devices, and are led into the
funnel through various advertising channels. The travel industry has bounced
back after a few difficult years, and advertising budgets are likewise rising.
Based on a combination of executive interviews, surveys and market sizing work,
this report represents a deep dive into the travel ad spend landscape in the
U.S. and Europe, exploring the essential trends that define digital travel