The rise of the internet, mobile platforms and a plethora of consumer-facing booking options have created an array of challenges for traditional travel agencies. Yet despite predictions to the contrary, travel agents have survived and are even being courted by suppliers and others trying to promote their products. The agency community remains the biggest consumer of travel products, and to a large extent they are thriving alongside OTAs and supplier-direct channels. This report presents a comprehensive view of the U.S. travel agency distribution landscape, including market sizing, agent profiles and segmentation, use of technology and more.

Technology has driven massive shifts in consumer travel behavior. Travelers now dream of, research, shop and book their travel across devices, and are led into the funnel through various advertising channels. The travel industry has bounced back after a few difficult years, and advertising budgets are likewise rising. Based on a combination of executive interviews, surveys and market sizing work, this report represents a deep dive into the travel ad spend landscape in the U.S. and Europe, exploring the essential trends that define digital travel advertising.

Thanks largely to recovery in the rail and hotel segments, gross revenue in the French travel market is projected to grow nearly 3% in 2018. Travel is already one of the country’s most mature online sectors, with online penetration expected to climb to 48% by 2022. This report provides current data, charts and analysis on the French travel market, with sizing and projections from 2016-2022.