Shifting market dynamics and technological advances have fostered new opportunities in airline distribution. New technologies, standards and solutions are opening the air travel distribution marketplace to innovation that promises to upend the status quo. This special four-part series analyzes the complex dynamics of the air distribution sector, including history, key players, trends and technologies, industry perspectives and more.

Phocuswright has tracked the digital travel startup landscape for over a decade. During this time, the digital travel ecosystem has undergone tremendous transformation. Travel startups continue to raise funding, challenge the status quo and lead the wave of disruption globally. This annual report – covering companies established since 2009 – provides a detailed view of the current state of travel startups across founding and funding activity, regions and categories.

IATA’s New Distribution Capability (NDC) and ONE Order initiatives hold significant long-term promise for airlines and their partners to reimagine product distribution, merchandising and order management. But these potential benefits come hand-in-hand with some risks and challenges. This publication, part of a four-part series analyzing the complex dynamics of the air distribution sector, examines key challenges affecting major players across the industry, providing valuable insights for anyone interested in air distribution.