U.K. Online Travel 2019: By the Numbers
Note: The market sizing and analysis contained in this report were completed prior to the outbreak of COVID-19, the novel coronavirus that began in Wuhan, China and has since spread to countries worldwide. The virus will have a significant impact on global travel markets in 2020. Phocuswright is actively monitoring this highly dynamic situation, and will provide updates and/or publish new material as soon as possible.
Despite considerable economic and political uncertainty, the U.K. market is projected to expand nearly 2% in 2019, with online bookings expected to climb an impressive 7%. By 2023, 73% of travel purchases will be made via online purchases, three fourths of which will flow through supplier-direct websites and apps. This report provides current data, charts and analysis on the U.K. travel market, with sizing and projections from 2017-2023.
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