Scandinavia Online Travel 2018: By the Numbers

Scandinavia Online Travel 2018: By the Numbers Published November 2018 Analysts: Benedikt Hofmeister, David Juman, Ralph Merten, Karen Burka

 

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Research Type:
Format:
HTML & PDF
Pages:
24
Figures:
22
Region:

Coupled with Scandinavia’s 98% internet and 78% smartphone penetration rates, the trend toward a cashless society bodes well for the region’s online travel market. Scandinavia’s three government-owned railways stand front and center in the travel market’s digital transformation, innovating around their digital services and Wi-Fi offerings. In the air segment, on the other hand, uncertainty surrounds Norwegian Air, which has been plagued by mounting debt and is a likely acquisition target for one or more larger carriers. This publication presents a high-level summary of the Scandinavian travel market, focusing on the need-to-know developments, trends and stories that are impacting the market now.


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For more on the dynamic European online travel marketplace, check out the following:

  • Introduction
  • Size of the Scandinavian Market
    • Mobile
  • Suppliers
    • Airlines
    • Hotels
    • Rail
    • Car Rental
    • Tour Operators
  • Online Travel Agencies
  • Methodology
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