Scandinavia’s strong affinity for digital transactions is fueling robust growth in the region’s online travel market, and online bookings now represent more than 60% of all travel revenue. Meanwhile, ambitious initiatives by leading travel suppliers are driving a
distribution shift to online supplier-direct channels, which in 2018 will represent 42% of the Scandinavian travel market. This report provides current data, charts and analysis on the Scandinavian travel market, with sizing and projections from 2016-2022.
Also in this series:
And for more on the dynamic European online travel marketplace, check out the following (available now or publishing soon):