Scandinavia Online Travel 2018: By the Numbers

Scandinavia Online Travel 2018: By the Numbers Published November 2018 Analysts: Benedikt Hofmeister, David Juman, Ralph Merten, Karen Burka

 

FREE for Open Access, Global and European Subscribers
Subscribe
Research Type:
Format:
HTML & PDF
Pages:
24
Figures:
22
Region:

Scandinavia’s strong affinity for digital transactions is fueling robust growth in the region’s online travel market, and online bookings now represent more than 60% of all travel revenue. Meanwhile, ambitious initiatives by leading travel suppliers are driving a distribution shift to online supplier-direct channels, which in 2018 will represent 42% of the Scandinavian travel market. This report provides current data, charts and analysis on the Scandinavian travel market, with sizing and projections from 2016-2022.

Also in this series:

And for more on the dynamic European online travel marketplace, check out the following (available now or publishing soon):

  • Introduction
  • Size of the Scandinavian Market
    • Mobile
  • Suppliers
    • Airlines
    • Hotels
    • Rail
    • Car Rental
    • Tour Operators
  • Online Travel Agencies
  • Methodology
FREE for Open Access, Global and European Subscribers
Subscribe