Scandinavia Online Travel Overview 2018

Scandinavia Online Travel Overview 2018 Published November 2018 Analysts: Benedikt Hofmeister, David Juman, Ralph Merten, Karen Burka


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Scandinavia is on the leading edge of global digital transformation, and strong internet and smartphone adoption have given the region (Sweden, Denmark and Norway) one of the world’s highest online travel penetration rates. Still offline channels play a key role in the market, as some Scandinavian travelers still prefer the human touch when making travel arrangements, especially in the hotel, car rental and traditional airline segments. This report provides a top-level overview of the Scandinavian travel market, including background, key characteristics, market structure and major players in each segment.

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For more on the dynamic European online travel marketplace, check out the following:

  • Introduction
  • Overview
  • Travel Distribution Landscape
  • Online Dynamics
  • Segment Snapshot
    • Airlines
    • Hotels and Lodging
    • Rail
    • Car Rental
    • Tour Operators
  • Online Travel Agencies and Other Intermediaries
  • Methodology
US $795 
CA $1,053 • £604 • €717
FREE for Open Access Subscribers
Add to Cart