France Online Travel Overview 2018
While the French travel market is relatively fragmented overall, most segments are dominated by a large (typically domestic) player with the resources, expertise and budgets to compete effectively with OTAs. Despite the country’s mature online travel market, omnichannel distribution remains a key characteristic in this market. This report provides a top-level overview of the French travel market, including background, key characteristics, market structure and major players in each segment.
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