Italy is one of the world’s most popular travel destinations, with the vast majority of foreign visitors coming from nearby European nations. Italians themselves increasingly use the internet to book their travel, though the country’s aging population still relies heavily on a network of 9,000 traditional travel agencies and supplier call centers. This report provides a top-level overview of the Italian travel market, including background, key characteristics, market structure and major players in each segment.
When you purchase this publication, you will also receive:
For more on the dynamic European online travel marketplace, check out the following: