Italy is one of the world’s most popular travel destinations, with
the vast majority of foreign visitors coming from nearby European nations.
Italians themselves increasingly use the internet to book their travel, though
the country’s aging population still relies heavily on a network of 9,000
traditional travel agencies and supplier call centers. This report provides a
top-level overview of the Italian travel market, including background, key
characteristics, market structure and major players in each segment.
Also in this series:
And for more on the dynamic European
online travel marketplace, check out the following (available now or publishing