U.K. Online Travel Overview 2018
Though the U.K. hovers on the brink of withdrawal from the European Union (i.e., Brexit), the country maintains a leading role in the European travel market. Within Europe, the U.K. is the second-largest travel market overall and the largest online market by a wide margin. Despite ongoing political uncertainty, the country’s tourism industry has performed remarkably well over the past few years. This report provides a top-level overview of the U.K. travel market, including background, key characteristics, market structure and major players in each segment.
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